NetWits

MARCH 20, 2012

As your visitors browse the highly competitive Internet scene, they will choose to engage with websites based on equally subjective, visual and emotional elements as mentioned above. Within 3 seconds of landing on your website, your visitors make a decision. If the content doesn’t work directly towards your mission, leave it out.

Websites 168

Websites Tips Evaluation Nonprofit 168

NetWits

JUNE 6, 2011

Think about the websites you most visit: Facebook , Google’s Gmail , Calendars and Docs , Yahoo , Netflix , NYTimes , Friendster –what, you don’t use Friendster anymore? Benefits of Website Logins. Well, my point is that all of these sites have user logins.

Websites 165

Websites Offline Doc Newsletter 165

NetWits

APRIL 26, 2012

A report released earlier this year by the UK User Experience Agency Nomensa indicated 47% of people who visit a website intending to make a online donation give up before completing the process. Getting visitors to your website is only half the battle. How frustrating. Which leads me to the main point of this post.

Websites 207

Websites Online Donor Cancer 207

NetWits

FEBRUARY 17, 2011

Everytime you reskin your website, or send out an email blast, you need to make sure that you take the time to test how content appears to your supporters. Your Website. You need to ensure that you double check how any changes you make to your website design render in all usable browsers. Your Email.

Test 125

Test email Websites Sound 125

NetWits

NOVEMBER 19, 2010

Over the past few months you’ve probably noticed the Facebook like button on at least a few of the websites you frequent. It’s becoming a mainstay on the web and almost essential for any website trying to drive traffic, engagement, and action. That type of response is exactly what you’re looking for as a non-profit website owner.

Facebook 144

Facebook Websites Plugin Social Media 144

NetWits

JULY 12, 2012

School’s out for summer and you’re catching up on work, planning for a new school year and making some much needed, long overdue updates to your website, right? Does Your School’s Website Speak to your audience? You (or your board) may think your school needs a flashy, sensory-overloaded website full of glam and moving parts.

Websites 143

Websites Audio Interaction Web 143

NetWits

NOVEMBER 19, 2010

Over the past few months you’ve probably noticed the Facebook like button on at least a few of the websites you frequent. It’s becoming a mainstay on the web and almost essential for any website trying to drive traffic, engagement, and action. That type of response is exactly what you’re looking for as a non-profit website owner.

Facebook 134

Facebook Websites Plugin Social Media 134

NetWits

DECEMBER 6, 2010

Retaining Loyal Supporters Using Your Website. Here are 5 tips on how to use your website to retain your once loyal donors: Target content based on volunteer interest. So tell me – do you use your website to connect with your volunteers? Ask lapsed volunteers, either online or through email, why they haven’t volunteered.

Websites 152

Websites Donor Tips Retention 152

NetWits

APRIL 14, 2009

What if you could know exactly what a customer, donor or supporter thought about your website? Imagine being omnipotent. Do your customers find it easy to get the information they seek? Are visitors staying on your site long enough to convert them into supporters? Is the content you currently have on your site as effective as possible?

Websites 100

Websites Site Content Effective 100

NetWits

AUGUST 17, 2009

The first website went up 18 years ago this month. Websites have done a lot of growing up since those early days, but there are still a lot of common mistakes that nonprofits make online. Until then, here is a list of five mistakes nonprofit websites make: I'll be covering several do's and don'ts at NetWits Summer Camp.

Websites 105

Websites Nonprofit Online 105

NetWits

MAY 11, 2010

Did you know that between 40-60% of your website visitors are getting to your website via search engines? People will often search for websites they’ve been to before because they forgot the URL or have become accustomed to it using Google (or maybe Bing?). How are you leveraging search as part of your website strategy?

Search 100

Search Websites Google Integration 100

NetWits

JANUARY 4, 2010

Choosing the right website vendor is critical to the success of online and offline initiatives for many nonprofits, but it can be a daunting task. Last week, we looked at some things to consider about the partnership between your nonprofit and your website vendor. Today we'll take a look at the solution.

Websites 100

Websites Offline Lesson Process 100

NetWits

SEPTEMBER 15, 2009

Mark Banbury, Vice President and Chief Information Officer of Plan Canada, shared with me some insights into the recent redesign of their website. As a part of Plan International , their vision is of a world in which all children realize their full potential in societies that respect people's rights and dignity.

Canada 100

Canada Websites Children Government 100

NetWits

DECEMBER 30, 2009

Choosing the right website vendor is critical to the success of online and offline initiatives for many nonprofits, but it can be a daunting task. I have spent the last four years helping clients and potential clients walk through this process, and I've learned some useful lessons based on their successes – and mistakes.

Websites 100

Websites Offline Lesson Review 100

NetWits

MAY 12, 2009

One of the sessions I attended was "25 Ways to Drive Traffic to Your Website" given by Allan Pressel , CEO of CharityFinders. It was great event and I got to meet a lot of fantastic people that are passionate about their organization and how they can further their mission.

San Francisco 100

San Francisco Websites Blackbaud NTEN 100

NetWits

DECEMBER 17, 2009

Because we all know that developing a successful website takes a lot more than just pretty colors and pretty pictures - As the title suggests, there is a lot of behind-the-scenes strategy work that goes into designing a website User Interface (UI) that not only looks killer, but also communicates purpose, engages your audience, achieves organizational (..)

Case Study 100

Case Study Websites Arts Studies 100

NetWits

OCTOBER 12, 2009

According to Wikipedia, “ Brochureware ” is the definition of a website that has very infrequently updated content. Often the site has been developed as a direct translation of existing printed materials, hence the name.

Interaction 102

Interaction Websites Fun Wikipedia 102

NetWits

NOVEMBER 18, 2009

I was fortunate enough to contribute to their November 2009 issue with an article that talks about ways to get the maximum return on investment for your website in helping your organization raise more funds online.

Websites 100

Websites Fundraising Professional Raise 100

NetWits

AUGUST 21, 2012

Your website has a lot to say. If a person from each department …

Websites 101

Websites Action Personal Guide 101

NetWits

JANUARY 29, 2009

The program, Beyond the Basics: Taking Five Website Staples to the Next Level , will focus on the amazing benefits you'll experience if you make the investment in optimizing your website in just a few key areas. So what are the universally accepted basics of website marketing?

Websites 105

Websites Newsletter Internet Offline 105

NetWits

NOVEMBER 8, 2012

How do your supporters want you to show your thanks?

Websites 160

Websites Donor Support Interaction 160

NetWits

SEPTEMBER 5, 2012

What goes into creating and designing a successful nonprofit website that inspires action? That said, we’ve compiled a few resources that might help you think through your next website redesign. Wireframes: Wireframes take your website from subjective to objective. Remember, your website is not just a pretty picture.

Design 247

Design Web Guide Slides 247

NetWits

SEPTEMBER 14, 2009

Let’s establish this point up front by doing an easy exercise. Now please, literally take the time to do these next two steps, and everything else will make sense. Read, out-loud (quietly, of course if you’re in the office!), at your standard talking pace, the following two lines:

Exercise 100

Exercise Websites Course Time 100

NetWits

FEBRUARY 20, 2009

I recently had the opportunity to speak to David Kinard at Marketing News Radio about the benefits nonprofits can realize through investment in their web presence.

Websites 100

Websites News Benefit Web 100

NetWits

FEBRUARY 6, 2013

Most nonprofit websites see a donation form abandonment rate of around 50% - 70%. Yes, that’s more than half of the people who have found your website, gotten interested enough to click the “donate now” button and looked at the donation form decide not to make that donation. Here's what you can do to improve this.

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Rate Donation Websites People 251

NetWits

OCTOBER 5, 2009

Last time, we talked about how impatient we all are, and how all the bells and whistles in the world won’t amount to a hill of beans if your online constituent is annoyed by waiting for page after page to load… So how can you optimize and “streamline” your content for sending?

Websites 100

Websites Content Online Time 100

NetWits

FEBRUARY 16, 2011

The day or week after a website launch, someone will inevitably notice that they can’t find the site on Google, Yahoo, or Bing. This might seem comical since there are thousands of websites launched each day, but it also shows a underestimation of what is required to be found online. What do you do? Please chime in!

Google 225

Google Search Images Analytics 225

NetWits

MAY 26, 2011

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. First page visible upon accessing a specific website profile). This is a great reminder to review data further and also engage all staff in the website’s performance.

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Report Web Analytics Comparison 251

NetWits

DECEMBER 21, 2010

To get started, consider focusing on the following 5 areas: Ensure your website is optimised to promote your giving program. Ensure that your donation forms are easy to locate, easy to fill out, and that your website answers all questions a potential donor may have. Make sure your website is easy to find. Focus on the donor.

Online 171

Online Giving Tips Search 171

NetWits

MAY 17, 2012

How many people visit your organization’s website each month? Once you start to learn more about your web traffic you can make intelligent decisions about how to optimize your website to achieve the best online fundraising results. Partner websites? Start by scrutinizing your web traffic. Pay Attention to Referrals.

Results 230

Results Online Donor Fundraising 230

NetWits

JULY 27, 2012

Join Our Newsletter is displayed first, followed by links to social media accounts on the Newport Harbor Nautical Museum website. Long Island Children’s Museum has “Join Our Email List” at the top of their website. Personally, this is my main way to keep up with my favorite blogs and websites.

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email Build Listserv Museum 266

NetWits

MARCH 23, 2012

Get out there and make something happen in Q1, Q2 and Q3 by doing things that drive people to your nonprofits website on a regular basis. Once you have someone on your website it’s important to make a good impression and put the right opportunity in front of them. 2) Put Your Best Foot Forward.

Trend 268

Trend Online Giving Blackbaud 268

NetWits

OCTOBER 9, 2012

People are voting on your website every day. Maybe not with polls and surveys, but they are voting with their actions. You can track this to give them more of what they want and cut down the clutter of things they don’t need.

Poll 125

Poll Track Survey Websites 125

NetWits

MAY 15, 2012

Use Your Website. Organizations, depending on their size, should consider analyzing their website traffic. Take a look at the areas on you site that get the most traffic and ask your-self three things: Is it simple for a website visitor to understand what my nonprofit does to make a difference in the world?

Online 230

Online Fundraising Haiti Retention 230

NetWits

NOVEMBER 16, 2012

Is your nonprofit raising money on it’s website? I’m guessing the answer is yes.

Action 268

Action Online Fundraising Raise 268

NetWits

FEBRUARY 2, 2011

There are more than 280 Million websites on the internet and over 200 Thousand of those are U.S. based non-profits websites. Once you’ve identified a few of these words and phrases start using them on your website. Next, use HubSpot’s website grader. The, make sure you promote your presence on your website.

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email Social Social Media Search 246

NetWits

FEBRUARY 17, 2011

Engage and Inspire (Donations, Peer-to-peer events, Engaging website design). Target and Connect (Email, SEO, and Mobile). Check out the associated blog posts: The Big 3: SEO, Email and Social. Download Slides. Download Slides. Upgrade and Retain (Personalization, Integration, Analytics). Download Slides.

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Online Slides Analytics Review 196