Joseph Kony Is Back In The News. Do Teenagers Still Care? : Parallels : NPR: Two years on, however, the video and the reaction to it are still studied by some in social media, who say it demonstrates the huge impact a successful campaign can have in terms of increasing awareness, as well as the risks inherent in not being prepared to deal with that impact.
"At this point, even two years later, it's a classic example of how well-designed a social media campaign should be, but also the challenges of keeping an audience's attention in the social media world," says Marcus Messner, who teaches social media at Virginia Commonwealth University.
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