Beth's Blog: How Nonprofits Can Use Social Media

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The Heart and Soul of Lean Impact: A/B Testing Experiments and Validated Learning

Beth's Blog: How Nonprofits Can Use Social Media

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. His creativity: I have a theory and I’m going to test it. Don’t let your vision become delusional.

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A Facebook Ad Test

Beth's Blog: How Nonprofits Can Use Social Media

I read about this Facebook ad test which is also touches on the privacy concerns on Facebook targeted ads than and decided to try my own test. So here goes a $10 test of the Facebook ads. Ian Wilkes summarizes some negative reactions here and says it reminds him of AmWay. More analysis from this article.

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Summer School: Test Drive: Using #GivingTuesday to Experiment with New Fundraising Strategies

Beth's Blog: How Nonprofits Can Use Social Media

How many of you who work for nonprofits are getting asked to “ come up with an icebucket challenge ” for your annual fundraising campaign?

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Test Your Widgets!

Beth's Blog: How Nonprofits Can Use Social Media

Test the widgets as if you were a user and make sure the interface is easy to use for them. Anyway, also wanted to test another alternative to YouTube video hosting. This isn't intitutive. so this might be another reason why the message widget isn't be used by blog visitors. This leads me to another point.

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Testing the Typepad Facebook Automatic Posting

Beth's Blog: How Nonprofits Can Use Social Media

Just testing this new feature in typepad that lets you automatically cross publish to Facebook profile. See larger image here. It didn't prompt me and it automatically published it. I had to be logged into my Facebook account though. What's nice about it is that it puts a link to your blog post in a mini feed.

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AI-Driven Fundraising Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

Test, Iterate, Learn: Successful AI-Driven fundraising requires skills to test, iterate, and learn – all based on data. For example, Persado can help analyze subject lines and content in emails to increase conversion, even generating suggestions for subject-lines to test. He also mentioned Quilt.Ai

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The Promise & Peril of Creator Tools Like ChatGPT for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

In the past six years since we started researching AI and nonprofits, we’ve seen the technology evolve and the price come down In the last few months, this new generation of “creator tools” such as GPTChat (text/writing) and Dalle-E for images have been available more broadly for public review and testing. And never should).

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