What Your Nonprofit Can Learn From The #IceBucketChallenge
TechImpact
AUGUST 18, 2014
We can’t stress this enough, the fact that the campaign requires you to tag 3-4 people who you intend to “challenge” is really the engine that makes the #IceBucketChallenge juggernaut go. Users of social media tend to get push notifications whenever they’re tagged in a post by another user. It requires social engagement.
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