Connection Cafe

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5 Tips for Recruiting Prospective Students During this New Normal

Connection Cafe

While most institutions have been able to successfully transition students to online learning, admission leaders are still adjusting their strategies to promote new student growth and sustain retention despite the changing times. For adult students, ask about work adjustments and family experiences. Show student work.

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Marketing for Every Moment of the Student Engagement Lifecycle

Connection Cafe

Your work attracts new students, engages current students, and delights alumni and donors. Attracting Students. Potential students are excited and nervous all at once. As marketers, we’re always trying to stay on top of the latest trends—and college-age students are a discerning audience. Hold Students’ Attentions.

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Optimizing Student Prospecting Efforts with Social Listening and Influencers

Connection Cafe

Social media can play many important roles in your student prospecting efforts— from knowing what prospective students care about to recruitment to enrollment. Learn why social listening is important and how to find and use the influencers among prospective and existing students, alumni, and parents. Find Your Influencers.

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From Prospective Student to Active Alumni: Engagement Fosters Lifelong Support

Connection Cafe

Engaged current student and future alumni supporter : My daughter gets very excited when she hears talk about the university she’s attending. That’s because her university has done a great job of engaging her while she’s still a student. Engaged student and alumni turned non-supporter : . She will be one of the 26.3%

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Scholarships in the Time of COVID-19: A Conversation with UW Madison

Connection Cafe

Their fundraising team got to work right away raising emergency funds to help students who were impacted financially by the pandemic. Once that money was raised, Keith and his team began making awards and disbursing the money to their students. Going virtual does bring some added work on the front end.

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Tips for Maintaining Successful Scholarship Programs While Planning for an Unpredictable Fall 2020 Semester

Connection Cafe

What isn’t likely to change is that most students attending college in the fall will still need scholarships and financial aid support. Key areas to consider are the awards that require students to maintain a certain GPA or number of hours, or awards that require recipients to be involved in a particular organization on campus.

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5 Tips for Successful Online Giving Days

Connection Cafe

Many K-12 schools have found success by centralizing their asks in celebration of the students, faculty and staff building a legacy. Engage current students and alumni to share those stories on your giving day hub to give real-life meaning to how a donation can impact the campus community.

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