Beth's Blog: How Nonprofits Can Use Social Media

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Strategy as We-Care: An Exercise

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: My colleagues at See3 had some fun using some of the ideas in The Happy Healthy Nonprofit and apply it to creating an organizational digital strategy. This post shares a useful exercise for your digital team to reflect on what not to do for your digital strategy! And that’s 80% of strategy, really.

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Is Influencer Marketing Part of Your Nonprofit’s Social Media Strategy in 2018?

Beth's Blog: How Nonprofits Can Use Social Media

It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. It is important to understand that an influencer strategy takes time and effort and you must be thoughtful. What did you learn?

Influence 115
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Holiday Vacation Exit Strategy: How To Take A Break

Beth's Blog: How Nonprofits Can Use Social Media

In the Happy Healthy Nonprofit: Strategies for Impact without Burnout , Aliza Sherman and I did a deep dive into the research literature about the proven links between vacation time, employee resilience and productivity, and how it contributes to the organization’s goals.

Strategy 123
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Facebook Usage Declines: What Does It Mean for Your Nonprofit’s Digital Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

The changes have also prompted nonprofits to reevaluate their digital strategies and make changes in strategies and tactics. Over the last month, there has been much advice to nonprofits about how to adjust their digital strategy. How has your nonprofit adjusted it digital strategy in light of Facebook News Feed changes?

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Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy – Guest Post by Michael Hoffman, CEO of See3. And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits.

Video 139
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7 Tips for Using Quotes for Your Nonprofit’s Content Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Last month I moderated a panel of nonprofits sharing case studies about their integrated digital strategies. One of the case studies was about from the Monterrey Bay Aquarium’s content strategy and it featured a cute otter. Someone in the audience asked, “But what if your nonprofit doesn’t have cute animals for its content?”

Content 136
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How to Use Design Thinking to Improve Your Nonprofit’s Digital Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Last week, I was lucky enough to participate in a brainstorming meeting at a foundation that was developing a strategy for its digital platforms (web, social, mobile, etc). The process was facilitated byPeter Maher, founder and CEO, of Luma Institute. Books Strategy' Anyone can be a designer! What was your experience?

Design 128