Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 24, 2007

Nedra Weinreich of the SpareChange Blog left a pointer to comic this in a comment on my post about RSS as coping tool for Information Overload ! Just had to blog it! It would make a great presentation slide! It kind of says it all. I've been reflecting a lot on my RSS reading habits lately and how I organize (or don't) my RSS feeds in the reader.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

Number of followers has become a benchmark stat like the number of hits on our web pages used to be. But in the real life of many institutions, there is a propensity for senior managers to latch onto stats like number of followers on Facebook. And it’s not very useful.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 29, 2012

It was one of a few good free options in the early days of blogging. Shortly after Feedburner was acquired by Google in 207, there started to be complaints about the way it was managing the transition and handling subscriber stats.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2010

According to the stats in Typepad, my blog has had: 1206701: Lifetime Pageviews. Moving to this new blog put me in a reflective mood. I can’t believe that I’ve been blogging for almost a decade and seven years over at Beth’s Blog. 3129: Total Posts. 7641: Total Comments.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 19, 2010

I learned about some new techniques for measuring blog stats and Twitter. I loved this post from Devon Smith analyzing the metrics and reaping insights from her post on The Networked nonprofit. So, go read her post now.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 7, 2009

I was able to scrounge some stats by using Tweetmeme and bit.ly Now, I was able to see stats in Google Analytics for each separate medium. Make sure you use tracking codes from your stats program so you can track your success. That was really exciting to see all the activity, but I wanted actual numbers. Don’t forget that.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

Avi Kaplan has published some basic stats from the recent Tweetsgiving Campaign that raised over $10,000 in 48 hours right before and during Thanksgiving to build a classroom in Tanzania. In the menatime, here's a few twitter stat tools from Brian Solis's awesome list. Photo by NimagesDR. Can Twitter help your cause raise money?,

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 21, 2012

Instead of expecting our Pinterest page to serve as a major traffic referrer back to our website (and stats showed in the first month it was not), we are optimizing our captions and image filenames using choice Google Ad keywords with the intent to boost our search engine ranking.

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Africa Images Adwords Search 123

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

Flickr photo from Wesley Fryer Stephen Downes points to this post by Wesley Fryer, " Feedburner Stats Drop After Google Account Merge" I haven't yet merged my account and all of sudden my counts dropped 1,400 subscribers. I can't imagine that 1,400 people unsubscribed in a day?

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 3, 2007

If you're looking for a good tutorial on how to develop Facebook apps, here's one ) The care2 post gives an overview of some Facebook cause stats. " It starts off talking about the various apps, including two that Care2 developed. (If And, then, an excellent set of how-to pointers. Now, back to swimming with nptech fishies.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 13, 2007

" Not sure if you can answer that question, but Read/Write Web gives a summary of Repleaf stats here. It begs another question, "Who are the early adopter cross-over social networkers?"

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2012

to college using my blog and later Twitter. I reached out to my network to ask for support, but using stories about her – not dry organizational stats. Lee Rainie from the Pew Research Center, gave a talk and shared some stats on “ Our Digital Life: What the Research Shows.”

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 4, 2010

But be careful, I was asked a lot of questions about my blog's audience size and reach and only after looking over my stats (subscribers, page views, Twitter followers) was my app accepted. Recently, AppMakr rolled out its service that lets anyone create a iPhone app for less than $200. In fact, I created one for Beth's Blog !

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2008

When looking at our google analytic stats, I usually note the number of visitors, sites that people come from and keywords. But sometimes, those stats don't really tell us anything. Dear Beth: I want to compile a report for my Executive Director about the impact of our online organizing strategies.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 2, 2008

There's lots of stats about reading and blogs as well as other types of social media. The above screen capture came from the section on social network usage: 57% worldwide have joined a social network. Social networks becoming utilities for peer-to-peer relationships - 74% use them for messaging friends. US saturated growth stalls at 41%.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2012

While some appeals favor stories while others lean toward stats, the pitch is fundamentally the same: help us make the world a better place by supporting our work. We stumble into pitchfalls just as often when making pitches later in the engagement cycle. Year-end appeals are a perfect case in point. It needs to be pitch-erific.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 11, 2009

You type in the URL for the post and it shows me the stats and actual mentions. For example, these are the stats for the above post. BackType Connect extends this to searching for comments, tweets, and other mentions across different platforms. It is very easy to use. Backtype has also launched another tool called "Back Tweets."

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

If a program falls in the woods, and no one’s there to hear it… You get the picture – impact is irrelevant if no one knows about it, so be sure to share updates with both stats and stories internally (i.e. board/staff meetings) and externally (i.e. newsletters, social media, blogs, annual reports, etc.).

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 5, 2012

Too often I hear nonprofit communicators and techies bemoan the stats that their Executive Directors and boards want them to track – mostly follower counts and ‘Likes’. If you’ve been handling your nonprofit’s social media for a while then you know what a sticky wicket measurement can be.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2007

This made me curious - so I ran some stats on cats and dogs on both Flickr and Facebook. My dog, Sadie, who has a Facebook profile (and has been dead for three years -may she rest in peace) has already made friends on Facebook with my friends' dogs. I also learned that there is "Catbook."

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. Measuring this requires some surveys of fans as well as counting the number of insights gleaned from posts and discussions from Fans. I have not done this yet.

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Metrics Benchmark Facebook Experiment 97

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 18, 2007

And, of course, at the time, my account did not have access to the stats due server maintenance and had to look at the stats via desktop sharing which precluded my local camtasia capture.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2007

This screencast would not have been possible without all the help I got from: Dave Amos, Web guy at the Idealist (and Ami Dar) and Laura Whitehead , South Hams, CVS, who not only allowed me complete access to their Google Analytics stats, but answered my numerous stupid questions. Several months ago, I knew zip about web analytics.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2007

Via Charlene Li analyzing the potential worth of Facebook offers some user stats: This past August, Facebook had 19 million monthly visitors in the US according to Nielsen Netratings, compared to 9 million a year ago. The chat above is from Alexa and is shows the growth of page views for facebook versus myspace over the past three years.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2007

My subscriber stats went down and I got several emails from folks asking me if I was okay. I do experiments like this, but I don't necessarily put them in a structure that allows for easy evaluation. For example, my most recent experiment was not to blog as frequently this week as I usually do. What happened?

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

Hashtag Stats. What the Hashtag is a simple tool for aggregating tweets into a transcript and some simple stats, but after experiencing Marc Meyerand Jason Breed ’s Hashtag Social Media Chat and their tool that aggregates tweets, I need to do some re-thinking.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2008

I referenced Liza Sabater's Brown Bloggers meetups, but could not point to any studies or stats. Niche Online Social Networks - stats on black planet and migente - online communities for blacks and latinos. The consultant also pointed out that flickr photo I used seemed to indicate that the percentage are low. Twitter Poll - ???Which

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 21, 2007

Allan Benamer and Holly Ross debate transparency and publishing web stats numbers. Michelle Murrain weighs in with a thought provoking post, " What Do Web Stats Mean, Anyway? " I think web stats are useful when we are using them measure our outcomes. He suggests starting with the context here and then read his article.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 23, 2010

I've been collecting secondary research and stats on social media usage and typically share synthesis of the most recent information in every workshop. . Primary and Secondary Social Media Research: Once the audience is defined, it is important to fill in the gaps with primary or secondary research.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2008

Ironically, I read a post from a month ago by Stowe Boyd called " Beyond Blogs: The Conversation Has Moved Into Flow " where he stats that conversation is moving from blog comments thread which is slow and static to a more fast form of conversation - the flow in Twitter, Friendfeed, and other places.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2005

This is my stats for the week of blogher. Wow, it looks like a steep, sharp rising cliff. Web traffic rorsasch test: If it the numbers fall off as steeply as they rose after blogher, it will look like a. Now I have a big incentive to implement all the stuff on my to do list. Technorati Tags: blogher

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Act 2: Selecting An Analytics Tool There are a number of web analytics software tools available ranging from simple web counters, web hosting stat tools and more powerful (and expensive) software packages. GA, and stats in general, also kind of serve as a basic feedback tool. That means there's no excuse for compulsive stats checking!

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 1, 2010

You can login to Foursquare (via its website) and see your “stats”. They actively discourage staff from becoming the mayor and are sure to introduce themselves to the mayor at events and through its blog. Your check-ins can be seen as a reflection of your personal brand. What do your check-ins, tips, to-dos, badges, etc. say about you?

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 26, 2008

Here's a summary of the impressive participation stats for each phase. (If you click through the exhibition, you'll notice that images are different sizes - the larger the image the higher the rating it got). As Shelly Bernstein, staff member at the museum, writes on the project blog, Click is not a contest, it's a study of crowds.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

We also just started reporting on the metrics we already had available (web analytics, FB insights, email campaign stats) and are now moving towards more of a “digital content services&# model with metrics related to specific campaigns, etc.&#. In the end only one thing worked: small, “non-threatening&# pilots.

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Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2015

Here’s what I learned: Don’t Panic, Check Your Google Stats : Ari Sahagun, web designer, suggested know your audience first. Those of you have sites that have not been overhauled for awhile (and you know who you are), you are over due! Start planning for your web design. I queried a few colleagues for advice.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

More new stats include, “Friends of Fans” and “Total Reach.” . “People Talking About This” will be the new Facebook metric, both for page owners and Facebook users. This number will be displayed *publicly* below your total likes (fans)!!

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