TechImpact

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Your 10 Point Checklist For Nonprofit Newsletter Writing

TechImpact

Proof reading, avoiding spam triggers, ensuring it’s mobile optimized, creating alluring subject lines are all imperative to the success of the newsletter and what the content inside is promoting. CAN-SPAM requires your email newsletter to have a footer containing your address and an unsubscribe option. There’s no re-do.

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7 Strong Stats About The Next Generation Of Donors

TechImpact

70% don’t like getting spammed by nonprofits. In fact, 80% of Millennials say they are more interested in sites that are mobile-friendly. 69% of of the Millennial population don’t like seeing repetitive social posts and organizations that frequently post asking users for donations. 42% have donated to a nonprofit.

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Your Nonprofit’s 10 Point Checklist For Effective Newsletter Writing

TechImpact

Proof reading, avoiding spam triggers, ensuring it’s mobile optimized, creating alluring subject lines are all imperative to the success of the […]. Writing, and sending, your nonprofit’s email newsletter takes creativity, precision strategy, and even a little finesse. There’s no re-do.

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Comparison Of The Top 6 Email Marketing Services For Nonprofits

TechImpact

Ability to test emails to see if they will be delivered to users’ Spam folder. Analytics & integration with Raiser’s Edge (CRM tool), among others. Free version, but limited. Paid services are low-cost and offer more features. Provides a guide for nonprofits. Constant Contact. Target publicity campaigns by type.

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5 Nonprofit Email Marketing Pitfalls To Avoid

TechImpact

Often times, when you send and email to someone who did not request it, that email is marked as spam; a mailbox that is often culled with just a few mouse clicks. Follow this guide to optimizing your emails for web users! Sending without permission. Email inboxes are getting smarter.

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Email Campaign Tips To Inspire Millennials

TechImpact

It all starts to turn into spam (to donors at least) after a while. The problem: nonprofits aren’t “inspiring” action with lengthy, wordy newsletters and annual appeals for funds, on top of too many emails! Acquire appropriate tools.

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Technology Challenges Nonprofits Face

TechImpact

“Originally the annual appeal was sent by direct mail, then we saw a shift to email, but even now email is becoming less effective–spam filters are picking up more and people are growing numb to solicitations.” Beyond the social sphere, nonprofits see less activity from mailing (i.e., direct mail and email).

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