EveryAction

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New Email Study Reveals Nonprofit Spam Rates Soared in 2016

EveryAction

Today, EveryAction releases the highly-anticipated 2017 Nonprofit Email Deliverability Study , an exploration into how much spam is impacting online fundraising programs. Spam is still a massive problem for fundraisers. In the last week of the year, just as EOY pushes reach their peak, spam rates doubled from 2015.

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2016 Nonprofit Email Deliverability Study: Spam Still Costing Nonprofits Thousands

EveryAction

Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising. Download a copy of the report now - it's free. Why analyze email deliverability? billion emails last year alone.

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3 Simple Email Improvements to Make More Money During EOY Fundraising

EveryAction

It’s affected by a lot of factors (and the rules are always changing), but spam and spam-related issues are generally the most common determinants of deliverability successes and failures. Here are some of the highlights: Spam costs the average nonprofit about $7,400 in potential fundraising revenue every year.

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5 Tips for Better Nonprofit Fundraising Emails

EveryAction

Unfortunately, it’s difficult for your audience to differentiate your messages from the numerous emails that flood their inboxes each day, especially if your mass mailings are labeled as junk and relegated to the black hole of the spam folder. nonprofit email fundraising'

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12 of Your Email Deliverability Questions Answered

EveryAction

Speaker Brett Schenker, EveryAction's very own Email Deliverability Specialist , shared a full hour of tips on how to decrease the chances of your email ending up in the dreaded spam folder, with puns and timely TV references sprinkled in for your general enjoyment. It was temporary and weird. BS: Oh, that’s likely a part of your problem.

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You've Set Up an Email Welcome Series, So Now What?

EveryAction

In the 2016 Nonprofit Email Deliverability Study , we found that spam complaints cost organizations 7.56% in fundraising revenue in 2015 alone. If it has been inactive for too long, it can become a spam trap. Let that sink in for a moment…. They changed their email address. You're sending irrelevant content.

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What Does Spam Do to your Email Fundraising? [INFOGRAPHIC]

EveryAction

If you’re sending fundraising emails, then you’re losing money to spam. The question then, is how much + why?

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