Connection Cafe

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You Kids Stay Outta The Spam Folder

Connection Cafe

But as users of any email marketing tool can tell, sometimes constituents will mark your messages as spam anyway. You may have heard the expression "Spam is in the eye of the beholder." In the interests of staying out of the spam folder, here are some tips: Problem 1 - long lag time between paper signature collection and welcome email.

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The Canadian Anti-Spam Legislation (CASL) Is Going into Full Effect – Are You Ready?

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The Canadian Anti-Spam Legislation (CASL) came into effect July 1, 2014 and is applicable to anyone who sends commercial electronic messages. This means that if you have an email address in your email house file belonging to a Canadian, even if your nonprofit is based in the U.

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All You Need To Know About Authentication Protocols

Connection Cafe

How can you guarantee that the emails you send to your subscribers land in their inboxes and not in the spam folder? The approach is very diverse from content filtering, where one man’s spam may be another anxiously expected message. They reduce spam : As per the report stated by Statista , approx.

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4 Tactics to Maximize Email Deliverability Inbox Placement Rates

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They could be delivered to a junk mail folder or possibly worse, not delivered at all and rejected as spam by the receiving mail server like Gmail, Hotmail, AOL, Yahoo!, Help your recipients avoid the “This is Spam” button/link at all costs. The above chart shows why people will mark an email as “spam”.

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Bringing home the bacn

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For years, the bane of every email marketer's existence has been staying off of the dreaded spam filter and staying in good graces with readers. Call it bacn , bacon , or graymail , it's that "other" kind of email - not personal, not spam - that's making it harder and harder to get noticed in an overflowing inbox.

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How to get your holiday appeals opened

Connection Cafe

If it sounds like it could be spam, it could be spam. Avoid words that you commonly see in spam emails. Check out this article that lists most commonly used spam words. Be sure to avoid things like punctuation marks, as those can often set off spam filters.

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Symbols in Subject Lines… ? Them or ? Them?

Connection Cafe

The main push back was that including symbols like stars or hearts in the subject line increases the likelihood that a message would land in the recipient’s spam folder and goes against “best practices.”. Overuse of a technique like this is when you start getting in trouble with spam filters.

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