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Tips for nonprofits from Candid’s year of TikTok, Instagram Reels, and YouTube Shorts 

Candid

Today, we are celebrating our first anniversary of short-form video on TikTok , Instagram Reels , and YouTube Shorts. What began as a three-month experiment has now blossomed into a consistent social media video production program. That led to over 250,000 views and 13,000 engagements on TikTok, Instagram Reels, and YouTube Shorts.

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New year, new social media plan: Using data to inform our strategy 

Candid

And it’s no different for social media managers. As Candid’s manager of digital communications, I’ve been digging through our social media analytics, researching broader trends, and determining our strategy and tactics for 2024. Here is a peek behind the scenes into how Candid assesses our social media annually.

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How to craft a data-driven social media strategy for your nonprofit 

Candid

Creating a social media strategy can feel overwhelming. The problem is, this advice is often aimed at organizations with dedicated social media folks, or even teams of them. So, how can your nonprofit create a social media strategy that you can sustain? In a year, what will success look like?

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

The YouTubers who manage those channels know how to tell a story and they are experts in their field. The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. My YouTube examples don’t quite fit this lofty definition.

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The Ultimate Guide to Social Media for Nonprofits

Qgiv

With the rise of smartphones, it seems like everyone’s constantly on social media, making it the perfect marketing tool for your nonprofit! Infact, there are over 308 million social media users in the United States alone. Learn how your organization can take full advantage of social media in this guide!

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HOW TO: Merge Your Nonprofit’s YouTube Channel and Google+ Page

Nonprofit Tech for Good

Google’s strategy of making Google+ the thread that links all Google Products together is working. Google+ can now lay claim to 359 million active monthly users and the title of being the world’s second largest social network. If your nonprofit uses Gmail, Search, YouTube, Maps, etc.,

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Social SEO and the Rise of Alternative Search

Media Cause

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. What Is Social SEO and Why Is It Important for Your Nonprofit? Now what exactly does it mean when we talk about social SEO? That’s Social SEO at work.

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