TechImpact

AUGUST 27, 2014

Did you know that a disengaged volunteer is more likely to be a no-show or spend most of their volunteer hours socializing? Get social. In fact, 56% of supporters wanted to do more after reading a story on social media (Waggener Edstrom). This ultimately requires more staff in the field to babysitting, instead of working.

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TechImpact

JUNE 18, 2014

You’ve had blogs yelling at you for years, urging you to take advantage of social media to help promote your nonprofit. Yes, it’s true your nonprofit should have some form of a social component, it certainly does not need all of them. Being active daily is essential to an effective nonprofit content strategy. What’s not to love?

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TechImpact

SEPTEMBER 12, 2014

Twitter and its other social media feeds is your nonprofit’s public voice. Your social media manager should be central to your nonprofit’s communications strategies. As such, it’s imperative to your nonprofit’s perceived legitimacy that its social feeds are engaging, well written, and maintained.

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TechImpact

NOVEMBER 29, 2013

According to The Foundation Center , only 45% of nonprofits are actively utilizing the power of social media to reach and interact with the public. According to most, using social media to communicate your message is not a choice it is imperative. 71% of foundations who are using social media have NOT developed a formal strategy.

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TechImpact

OCTOBER 17, 2013

With the Giving Season approaching, some nonprofits are just starting planning, others are still waiting, and just a few have already developed a strategy. According to Google , planning ahead is the best strategy in addition to the following digital strategy tips: Donors start giving earlier than you might think.

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TechImpact

NOVEMBER 5, 2013

Social entrepreneurship is a new phenomena developing out of many for profits as well as nonprofits. Essential business merges with social good to execute a mission that will make the world a better place. The post 3 Lessons Of Tech And Social Entrepreneurship appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.

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TechImpact

JULY 28, 2014

We all know that using social media to engage with constituents is a good idea. Aside from showing your dedication, can social media really help with fundraising, though? And social media is one of the most effective digital means for generating leads. Experiment with new strategies. The answer is an emphatic yes.

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TechImpact

APRIL 28, 2014

Your nonprofit’s next event, big or small, will likely be announced and hyped up using social media. We all know this is something that we need to do, but how effective are your current strategies? Step 3: Decide who you want to be attractive via social media, and focus your campaign around targeting them. After the event.

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TechImpact

JUNE 22, 2013

If you’re organization is like most nonprofits, you probably already use analytics to track the success of your website and your social media presence. Blog Mobile Social Tech analytics metrics nonprofit sm4np social media social media metrics' Blog Mobile Social Tech analytics metrics nonprofit sm4np social media social media metrics'

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Metrics Social Media Media Social 119

TechImpact

JANUARY 22, 2015

The post 4 Strategies To Help Your Nonprofit Communicate Its Finances appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. General Security Social cloud technology fundraising nonprofit nonprofit technology npTech' But it is critical that your staffers have some idea of your organization’s […].

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TechImpact

MAY 8, 2014

Nonprofits have been told since Facebook’s rise to prominence that they need to be investing in a social media marketing / fundraising campaigns. Too often, the problem nonprofits face is they’re treating their social media fundraising campaigns like their direct mail, telemarketing or email campaigns. Too many social media channels.

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TechImpact

MARCH 17, 2014

If the numbers do not support a sustainable growth for a program, or campaign, it may be time to make a change to your strategy. These ten statistics about nonprofit technology, fundraising, and social media offers us insights into the effectiveness of our strategies, and can help us redesign strategies in the future.

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TechImpact

OCTOBER 11, 2013

While nonprofits want to increase the effectiveness of their communication with supporters, but according to NonprofitMarketingGuide.com nonprofits feel they face many challenges: 41% of nonprofits are restricted by their budget when it comes to improving improving their communication strategy. by juliareich.

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TechImpact

OCTOBER 2, 2014

And more specifically, to social media and content marketing. According to a recent study conducted by Blackbaud , only 25% of nonprofits have a defined content marketing strategy, and only 26% of respondents would rate themselves as conducting an effective content marketing strategy. Email marketing ROI is around 4,300%.

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TechImpact

AUGUST 4, 2014

Social Media can be a fickle beast. You’re posting based on a calculated system , when the social media network in question is most active. You’re posting based on a calculated system , when the social media network in question is most active. Anymore than that, and you’re flirting with an ineffective strategy.

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TechImpact

MARCH 14, 2014

Or if your nonprofit already has a Facebook, consult this infographic to see if you need to revisit your social strategies. Industry News Social Tech nonprofit nonprofit technology npTech social media' Post shareable content Be active Post powerful messages Respond to followers. Image courtesy of MediaCause.

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TechImpact

DECEMBER 10, 2014

Non-profits interested in SEO usually focus on content strategy to go through web optimization. General Social Tech Mobile Technology nonprofit nonprofit technology nonprofits npTech technology' SEO, however, is not all about your content. Here are some other factors to consider if your SEO starts to drag.

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TechImpact

AUGUST 13, 2014

We all know social media is the preferred means of connecting among millennials. With 26% of all millennials actively using Twitter , and 59% having an account on the most pervasive social media network in the world, leveraging the influence of this social platform is imperative to your nonprofit’s effectiveness at penetrating millennials.

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Twitter Demographics Social Media Stats 212

TechImpact

FEBRUARY 18, 2015

If you still have an intern running your Twitter strategy, you need to reevaluate your social media strategy. General cloud computing cloud technology nonprofit nonprofit technology nonprofits SEO social media' Earlier this month, Bloomberg reported Google search results will now integrate Twitter’s content in real time.

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TechImpact

OCTOBER 21, 2013

This novel idea becoming increasingly popular among other nonprofits, growing on social feeds such as TWitter with the hashtag #GivingTuesday (you’ve probably seen it). Develop Your Strategy. Are they primarily on social media, your blog, or do they subscribe to email and text updates? Be Social Now.

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TechImpact

DECEMBER 17, 2013

The Third Sector Today originally talked about a volunteer’s importance, and how incorporating them into your tech strategy can pay dividends. Despite their value, incorporating volunteers into a nonprofit’s technology strategy is often overlooked, which could be a detrimental mistake. Americans volunteered 7.9

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TechImpact

MARCH 3, 2014

25% of nonprofit professionals have a documented content strategy. It is one thing yo have a content marketing strategy, but it’s an entirely other to have a content marketing strategy you track and document. Deciding this before getting started is the key to having a focused and effective content marketing campaign.

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TechImpact

NOVEMBER 28, 2013

Identify your target market using your donor database or CRM system and develop a strategy around your market segments. Closely examine your campaign strategy from top to bottom, making sure every sentence is honest, believable, straightforward, and poignant. Do Not Forget About Social Media. Make Giving Fun.

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TechImpact

APRIL 17, 2014

Hammer out your content strategy. As referenced in an earlier blog post , having a clear and concise content strategy is the first step to garnering more reach. Your content strategy, therefore, doesn’t have to all be new content. Industry News Social Tech nonprofit nonprofit technology social media'

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TechImpact

JUNE 4, 2013

With today’s focus on online fundraising, social media, and quality web content, many nonprofits are developing strategies to better incorporate the use of video into their online efforts. Blog Fundraising Social Tech nonprofits online efforts online fundraising social media'

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TechImpact

SEPTEMBER 2, 2014

Whether struggling to find your niche in the online community, or not having the capacity to fill an editorial calendar, nonprofits are often caught struggling to execute an effective strategy. Make sure your social media feeds are always up to date and ready to tweeting away! Build a foundation. that’s been stocked with content.

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TechImpact

NOVEMBER 7, 2013

Image courtesy of Social Media Marketing.com. When you deal with sensitive donor information, employee records, and daily business data, these are elements that might be affected by a technology upgrade and should be monitored with appropriate controls, backups, and exit strategies–just in case.

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TechImpact

JUNE 12, 2013

It’s not really a new model, but the rise of the Internet has transformed the strategy and given it even more fundraising power. Blog Fundraising Mobile Social Tech Mobile Fundraising peer fundraising peer-to-peer fundraising'

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TechImpact

JANUARY 21, 2014

As a result, it is important to look at the big picture and plan your strategy from the ground up. For example, you may want to know the demographics viewing specific web pages, or interacting with your social media feeds. Whatever the case may be, make sure it is collected in a consistent and relevant way.

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TechImpact

MAY 31, 2013

Peer-to-peer fundraising has changed the way nonprofits raise money, especially when the strategy is combined with online efforts. Blog Fundraising Social Tech donors funding peer-to-peer fundraising raising money'

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TechImpact

JUNE 18, 2014

But as we’ve detailed in previous blogs , with all the increased competition online, getting noticed through the typical social media feeds and through your website is becoming increasingly difficult. Social media feeds are powerful tools that are just waiting to be effectively utilized. Attract volunteers steadily. Make it easy.

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TechImpact

NOVEMBER 18, 2013

Define a strategy. Decide what you want to specifically focus on and create a strategy to meet that goal, then measure and repeat or refine if necessary. Are they responding to your your methods the way you had hoped, or are you missing some so the important data. Collect accurate data.

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TechImpact

JULY 30, 2014

The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Track backs, located under the social tab, shows you who has been linking back to your website. No problem. Implement offline conversion tracking.

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Analytics Statistics Google Demographics 223

TechImpact

NOVEMBER 13, 2014

ROI, synergy, corporate responsibility, pivot, disintermediation, efficiently operationalize strategies, leverage core competencies. It’s a defined strategy for the organization that helps to clearly defines how your nonprofit will achieve its mission. Sometimes (maybe most times) these words mean nothing. Strategic planning.

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TechImpact

JUNE 11, 2014

Here are 5 common sense approaches to your nonprofit’s digital marketing strategy to help you get noticed, and take your nonprofit to the next level. This can be as small as alerting a neighborhood of break-ins as soon as they happen, or as grand as pressuring governments to make sweeping social changes. Be curious.

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Digital Effective Marketing Demographics 228

TechImpact

OCTOBER 1, 2013

However, as marketing strategies begin to pay off, and more consumers and businesses are growing interested, many nonprofits find the need for a constituent relationship management (CRM) system, which is Astheimer’s specialty. ” Identify individuals and organizations. Cross-reference connections.

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TechImpact

JULY 17, 2014

The easy answer to this question is through social media, but what are some less known answers to this question. In a previous blog post, we discuss in-depth strategies for optimizing your content for search engines. Social Tech nonprofit nonprofit technology nonprofits npTech SEO' Search Engine Optimized Content.

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