Connection Cafe

DECEMBER 28, 2017

There is a lot to keep up with in social media marketing. There’s ever-changing algorithms and new features on every platforms (check our never ending Facebook Updates and Instagram Updates posts), you also have to keep up with new best practices, buzzwords, and cutting-edge strategies provided by an endless number of blogs.

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Social Media Marketing Media Social 54

Connection Cafe

AUGUST 22, 2017

Digital Strategy is my passion, but less from the perspective of technology implementation and more from the perspective of embedding digital knowledge and literacy throughout an organization. As he picked up the perfect stones on his way into battle, David had a strategy. What is a digital strategy?

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Conservancy Digital Strategy Literacy 26

Connection Cafe

AUGUST 29, 2017

In order to capitalize on critical moments and retain support beyond the news cycle, here are 4 key components your nonprofit marketing strategy must include: 1. Consider adding social sharing options to your donation forms to make it easy for supporters to show their support publicly. Social Media Advertising. Rapid Response.

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Marketing Strategy Social Media Channel 31

Connection Cafe

FEBRUARY 14, 2017

We asked some of our favorite nonprofit tech friends to share ideas for how organizations can use social media to build meaningful relationships with their supporters—donors, influencers and activists—and what that looks like on YouTube, Facebook and Twitter. But first, what is social love and why does it matter?

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Social Media Relationship Support Media 50

Connection Cafe

SEPTEMBER 3, 2020

From economic challenges to increased service delivery demands, social good organizations have been impacted in many ways. In today’s episode, Ashley Thompson, Managing Director of the Blackbaud Institute, discusses the Institute’s new State of the Social Sector series with host Steve MacLaughlin. State of the Social Sector Series.

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Podcast Blackbaud Social Retention 45

Connection Cafe

SEPTEMBER 13, 2017

. To get started on your social impact adventure, you don’t have to go in blind, and you don’t need to feel like you’re a castaway off the grid. When you’re looking to launch a new outcomes-centered strategy , start with these three steps and sample scripts to ensure you’re heading in the right direction. . Don’t go in blind.

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Strategy Script Measure Sample 34

Connection Cafe

SEPTEMBER 13, 2019

Do you need a social media strategy for homecoming? Your alumni post on Facebook, addictively scroll through Instagram and celebrate their marriages with custom hashtags; having a social strategy for homecoming helps you find them where they are. This event is for them and so is the social media. Absolutely!

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Connection Cafe

OCTOBER 23, 2018

#GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Determine your communication strategy and your timeline; develop the timeline of what you need to do and how quickly you’re going to start communicating with your audiences. Celebrated on the Tuesday following Thanksgiving (in the U.S.)

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Strategy Florida United States University 27

Connection Cafe

JULY 8, 2014

Russell’s role in projects ranges from new business development to content strategy to photography and video creation. . The most important step a nonprofit must take today in its approach to successful marketing, fundraising and recruiting, is investing in a written content strategy. ” – Yogi Berra.

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Problem Content Strategy Calendar 38

Connection Cafe

FEBRUARY 25, 2020

Incorporating social impact strategies into an organization’s mission has historically been highly desired by its customers, employees and other key stakeholders. However, you decide to structure and focus your programs, there should be consistency across all social impact teams to leverage the value your employees can bring.

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Report Practice Social Companies 27

Connection Cafe

OCTOBER 22, 2020

Our democracy works best when everyone participates, and as nonprofits and social good organizations, it’s up to us to make sure our communities are engaged and voting. Why nonprofit and social good organizations? . We have access and trust among less likely voters that campaigns can’t compare with.

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Connection Cafe

JANUARY 15, 2019

We’re the most connected we’ve ever been – with our friends, social networks and even strangers near and far having constant influence and involvement in our daily lives through messaging, social media, in app social tools, online communities and more.

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Voice Social Fundraising Influence 22

Connection Cafe

DECEMBER 11, 2018

Many fundraisers can attest to the power of social norms. In both anecdotes and previous research, we can see a clear link between social norms — behaviors that are common, valued and accepted by others — and charitable giving. The link between social norms and charitable giving is strong. .

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Giving Fundraising Social Influence 31

Connection Cafe

FEBRUARY 26, 2021

Author’s Note: Recently, we used paid social ads to help a global nonprofit, Humanity & Inclusion , gain insights into their target audience. Learn more about digital marketing and communications strategies in “npEXPERTS 2020: The Digital Spark” from the Blackbaud Institute. This intimacy starts with research.

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Social Media Research Media Social 27

Connection Cafe

DECEMBER 15, 2017

billion active social media users? As usage numbers continue to grow across all age groups, it is safe to say that social media has become an essential element of digital marketing. Focus on the social channels that work with your brand. When it comes to social, you can’t do it all. Get specific with social advertising.

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Social Media Digital Life Media 29

Connection Cafe

JULY 30, 2020

Today’s episode features Derrick Feldmann, a speaker, researcher, and author of a new book, The Corporate Social Mind , which introduces a new cultural and strategic approach to social issue engagement by companies. Derrick’s guidance for companies looking to be socially engaged. The Corporate Social Mind.

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Mind Podcast Social Voice 33

Connection Cafe

DECEMBER 13, 2012

As your organization develops its social media and fundraising strategies, don’t forget to provide your fundraisers tips on how they can use social media to fundraise!

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Social Media ROI Media Fundraising 46

Connection Cafe

MAY 29, 2020

Company shoutout on social media pages. Below are some ideas of rewards that won’t break the budget: Awarding a day of PTO or VTO. A covered parking spot or reserved parking spot for a month. Company “swag”, such as a T-Shirt or a tumbler (if you have extra inventory).

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Virtual Strategy Exercise Companies 28

Connection Cafe

JULY 15, 2013

This style is similar to organizations, like Alley Cat Allies , who use multiple tools (including powerful online fundraising tools ) and channels in their online donor acquisition strategy, leveraging social media, webinars, online communities, eCards, events and volunteer opportunities.

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Connection Cafe

MARCH 24, 2014

Heather manages everydayhero’s international social media presence. By leveraging multiple social platforms, her efforts have led to a major increase in reach, engagement and interaction with everydayhero supporters. She specializes in nonprofit strategy, and engaging communities across networks. Worried about forgetting?

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Social Media Media Tips Social 50

Connection Cafe

JULY 7, 2016

If there’s one thing I’ve learned about social media it’s this: It’s all about human connection. Virtually every social media platform was first created for and because of human connections. Social media gives us the opportunity to show up, be seen, and connect with other people. They want to be seen and heard by you.

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Connection Cafe

JANUARY 3, 2019

Social good organizations and private companies have many differences, but they also have many things in common and can benefit from some of the same strategies. Topics Discussed in This Episode: How Ann Mei leverages her Silicon Valley background to help social good organizations achieve greater impact.

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Connection Cafe

MAY 8, 2013

The term social fundraising or peer-to-peer fundraising describes a style of fundraising where a nonprofit organization recruits volunteers to solicit donations from their friends and family on behalf of that nonprofit. Interested in learning more about social fundraising and how it can help your org raise more money?

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Fundraising Social Org Nptech 38

Connection Cafe

MAY 16, 2019

Everyone knows that social media has a massive impact on today’s culture, so how can social good organizations effectively leverage it to engage supporters? What does your organization need to do to execute an effective social media strategy? Social media vocabulary and best practices. Jenny Toledo.

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Social Media Podcast Media Instructional Design 21

Connection Cafe

MAY 8, 2014

Maybe you know all about the benefits of using social media. You know that social media helps you engage and build relationships. But simply understanding how social media can help you nurture relationships and boost donor retention rates won’t translate to success. Ok, so maybe it’s not really a secret. You get it.

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Social Media Donor Media Social 39

Connection Cafe

NOVEMBER 23, 2011

Everyone is talking about social media these days. Many common questions come my way: How can I get my social media program off the ground? How can I integrate social media marketing efforts with other channels? How can I use social media to raise money? How can I engage my constituents through social media?

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Connection Cafe

OCTOBER 16, 2014

The evolution of social media has been rapid and there is no indication that it’s going to slow down. The number of “Silver Surfers” (social media users over the age of 50) has increased an average of about 65% over the past 12 years. Like any good game plan, you need a strategy. You don’t get what you don’t ask for.

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Connection Cafe

NOVEMBER 29, 2017

These donors are smart, mobile and social-savvy. Your foundation should be applying social media strategies to not only retain current donors, but recruit new donors as well. . Your foundation should be applying social media strategies to not only retain current donors, but recruit new donors as well. .

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Social Media Retention Donor Media 23

Connection Cafe

MARCH 19, 2018

Corporate social responsibility (CSR) programs and their role in organizational strategy across departments has grown in recent years. This is because social responsibility efforts now influence four key areas that corporations rely on for success: 1. Consumer Purchasing Behavior. Employee Retention and Acquisition.

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Roles Social Influence Survey 23

Connection Cafe

JANUARY 10, 2014

Point, shoot and ask – Jelly is a new app created by Twitter geniuses Biz Stone and Ben Finkel that uses your social networks and your friends’ networks to get answers to your questions. Think of it as a visual search engine powered by your social web. Interactive Mobile Social Media crowd-sourcing foundation jelly livestrong'

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Connection Cafe

DECEMBER 18, 2020

However, despite all the uncertainty and change, social good organizations have risen to meet the challenges thrown at them and find new ways to reach constituents and carry on their missions. Breaking down the CARES Act: How the New Stimulus Bill Could Provide Relief for Social Good Organizations by Sally Ehrenfried, Blackbaud.

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Connection Cafe

JULY 10, 2014

In the Nonprofit Content Marketing Benchmarks, Tools and Trends Report of 2014, nonprofit marketing and communications professionals who rank themselves as “Most Effective” at content marketing have a written content strategy. At the base of any well written content strategy is a solid grasp of strategic communication fundamentals.

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Content Communication Marketing Strategy 37

Connection Cafe

APRIL 29, 2016

How do today’s results-focused giving leaders view social impact strategy? On the foundation side, it’s important to ensure there is balance to your social impact conversations, and that you’re clear on your intent while truly listening to what your nonprofit partners have to say.

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Impact Strategy Collaboration Philanthropy 20

Connection Cafe

FEBRUARY 8, 2018

In 2016, in preparation for the University of Minnesota’s giving day – held on Give to the Max Day, Minnesota’s statewide day of giving held every November – the digital fundraising team sought out social media users who demonstrated affinity for the institution. Next, came technology. The results were powerful. That represented a +99.4

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Minnesota University Giving Social 22

Connection Cafe

NOVEMBER 19, 2014

A few years ago when I reread the article, I was amazed — other than no mention of social media and the Internet (given that Huntsinger was not a psychic), it was as relevant today as it was 30 years ago. (The So before you change your strategy because of something you read or watch online, ask about the credentials of the “advisor.”

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Strategy Library Consultant Newsletter 44

Connection Cafe

MAY 7, 2020

What Camille is working on right now and what impact she’s hoping to have in the social good sector. How organizations should think about podcasting and other types of media use in addition to the other things that they’re doing. Subscribe to the podcast on iTunes , Stitcher or your preferred streaming service for future episodes!

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Podcast Digital Communication Storytelling 27

Connection Cafe

APRIL 28, 2020

Plan a virtual social media “flash mob” where supporters are asked to post organization or issue graphics on all social media accounts for a set time period. Spin up a local virtual “bulletin board” where people with cars / online access can sign up to run errands on behalf of others. The cause getting lost in the noise.

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