Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. I thought it would useful to have a more in-depth conversation in the Zoetica Salon with Dan so we could delve into KPIs for social media. Source: Social Marketing Analytics by John Lovett and Jeremiah Owyang.

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Feeds Social Media Measure Summary 102

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

I just finished moderating a panel on the topic of social and mobile integration. Here’s the description: Where and how do mobile and social strategy intersect. How do you combine mobile with the grassroots power of social media to successfully engage donors.

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Integration Mobile Conference Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2018

The changes have also prompted nonprofits to reevaluate their digital strategies and make changes in strategies and tactics. Outside of Facebook’s data, Edison Research and Triton Digital conduct and share results from the Infinite Dial study that examines how Americans use social media and other technology.

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Facebook Digital Strategy Social Media 76

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2009

2009 - Connected Action - Marc Smith - Social Media Network Analysis View more presentations from Marc Smith. In our book, The Networked Nonprofit , co-authored with Allison Fine, we provide an overview of mapping your social network in Twitter and other sites using some of the social network analysis tools available. .

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Successful social media is like going to the gym because the discipline of a good routine gets results much like working out on a daily basis. If you are just starting out or if you haven’t identified a strategy and a good regular routine, can you really expect success? Flickr Photo by Metro Transportation Library and Archive.

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Social Media Strategy Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 17, 2014

Last month I moderated a panel of nonprofits sharing case studies about their integrated digital strategies. One of the case studies was about from the Monterrey Bay Aquarium’s content strategy and it featured a cute otter. Someone in the audience asked, “But what if your nonprofit doesn’t have cute animals for its content?”

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Content Strategy Tips Case Study 136

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2015

I taught a section on developing and implementing an effective content strategy after some exercises to help participants identify target audiences, create personas, measurable objectives, and channels. It struck me that an effective nonprofit content strategy is a process of continuous improvement. What are your best tips?

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Social Media San Antonio Content Strategy 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2013

Colleague Miriam Brousseau tagged me and several other “close professional ties” asking us for resources on nonprofits and content strategy. I asked Miriam if she would summarize what she learned about nonprofits and content strategy in a guest post and here it is. Social media marketing expert Danny Brown.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2011

Living Case Studies: Social Media and Sustainable Agriculture. As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m designing and delivering peer training sessions for grantees all around the theme of social media, learning, and measurement. View more presentations from Beth Kanter.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2012

The After Action Review is a reflective practice that can be used for anything, but I find it especially valuable for social media pilots and experiments. The After Action Review (AAR) is a structured way to capture the lessons learned from any project, with the intent of improving future performance. The process is simple.

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Review Social Media Action Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2017

Note from Beth: My colleagues at See3 had some fun using some of the ideas in The Happy Healthy Nonprofit and apply it to creating an organizational digital strategy. This post shares a useful exercise for your digital team to reflect on what not to do for your digital strategy! And that’s 80% of strategy, really.

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Exercise Strategy Storytelling Digital 66

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 20, 2013

According to a recent survey by OTX , 43% of respondents say they have shared content on social media sites because it is funny. And the reasons are not a mystery — people remember how you make them feel and making them chuckle, giggle, and laugh reduces stress and makes people feel good.

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Content Examples Strategy Social 128

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2010

I was impressed with how Pratham Books has used social media to reach out to children in rural areas who are the " Bottom of the Pyramid.". He offered to write a guest post sharing more about how their social publishing strategy. He offered to write a guest post sharing more about how their social publishing strategy.

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India Strategy Skype Remix 99

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy – Guest Post by Michael Hoffman, CEO of See3. And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits.

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Video Communication Strategy Stats 139

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

Social Media Strategy Game Workshop Final View more presentations from kanter. The workshop will be an opportunity for social change leaders to step back from their day-to-day responsibilities and develop strategic insight about their networks. The workshop was hosted by the Packard Foundation and Monitor Institute.

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Social Media Reflection Network Strategy 82

Beth's Blog: How Nonprofits Can Use Social Media

JULY 5, 2009

Wendy Harman at the Red Cross has been hard at work creating this draft version of the organization's Social Media Strategy Handbook. It is intended for staff and chapters and is encouraging them to participate in social media and craft a strategy for their chapter.

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Policy Social Media Model Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 26, 2009

I encounter a lot of social media skeptics who ask me pointed questions. What if your goal is large scale systemic change, why bother with social media?". A few weeks back I met Melinda Venable, Associate Director Digital and Ethnic Media at Resource Media who told me about the ClimateChangeUS Twitter strategy. .

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Policy Social Media Research Impact 94

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 22, 2013

Last week, I was lucky enough to participate in a brainstorming meeting at a foundation that was developing a strategy for its digital platforms (web, social, mobile, etc). The process was facilitated byPeter Maher, founder and CEO, of Luma Institute. Books Strategy' Anyone can be a designer! What was your experience?

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Design Strategy Digital Technique 128

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

Note From Beth: Back in 2011, I had pleasure of facilitating a panel discussion Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson and Jai Sen from Sen Associates where I learned about research study they were conducting about social media use in the arts. How Strong Is Your Social Net?

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 12, 2009

Flickr photo by Vidiot : Person Dressed Up Like ATM Machine Maddie Grant from Social Fish sent me a link to their training ' Buzz2009 Social Media for Associations " on July 9th in Washington, DC featuring presenters Guy Kawasaki and Andy Sernovitz. It's called " Five Level of Social Media Response." It's quite funny.

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Model Relationship Strategy Social 74

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 19, 2017

In the Happy Healthy Nonprofit: Strategies for Impact without Burnout , Aliza Sherman and I did a deep dive into the research literature about the proven links between vacation time, employee resilience and productivity, and how it contributes to the organization’s goals.

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Strategy Attitude Tips email 123

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 2, 2010

How do integrate social media into someone's job? The danger of course is to recruit an intern who is facile with the technology and simply dump the social media stuff on them. Also the intern can help the strategy people understand the team. Empower Your Fans: You can grow your social media team without making a new hires.

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Social Media Map Media Strategy 90

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

Just like message consistency, storytelling, and interviewing skills, proficiency with social media like Facebook and Twitter increases their capacity to make change happen for children in their state. I’m working in partnership with Spitfire Strategies. Written social media policy. Written social media plan.

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Network Build Learning Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2013

Building Capacity for Social Change 2.0 Most often these new experiments have grown out of frustration with the fact that, despite several decades of rapid growth in philanthropy and nonprofits, many of the same social and environmental problems persist, or are getting worse. Call this “social change 2.0”.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2009

I was curious how a large national network with local affiliates approaches a social media strategy in a networked way. Iavor says they started with an over arching strategy, "We had to think through what we do as a brand in the social space and how it relates to our business goals so we could deploy social media strategically."

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Social Media Strategy Network Media 58

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 4, 2017

Recently, my social media feeds have been anxiety producing, if not downright depressing. Unfortunately, if you work in digital strategy and social media, monitoring social is a daily task and as a result a bad mood has become an occupational hazard. Quit Facebook or other social media? What to do? What to do?

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Social Media Examples Practice Media 80

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2014

My colleague, Alexandra Samuel, has published a report over at Vision Critical based on integrating survey data with consumers actual social media usage versus self-reporting. So, in other words, research respondents opt-in to integrating their answers with their social media profiles. Let’s dig in.

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Social Media Audience Analytics Media 126

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

I think that is an important insight for small organizations who don’t have a team of people doing the social media and trying to do it with limited hours in the day. Those decisions are implemented across the organization’s web properties and social channels. I also share curated links through social channels.

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Content Measure Organization Strategy 101

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. As KD Paine, the queen of social media measurement says, yes we can measure social media and here's how. Bridge Conference Slides View more presentations from kanter.

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ROI Social Media Metrics Conference 78

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2014

They are the respected voices who others turn to understand sector social change issues. Many nonprofit CEOs use their social media profiles to extend the reach of their thought leadership and connect with professional colleagues, media, and policy makers. Balancing Personal and Professional: Worlds Collide.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Also, check out Lucy’s Digital Civil Society wiki for examples of open data used for the social good. Explores the ecosystem of data for social problem solving and the role philanthropy can play. Long Live Strategy.” Beth Kanter, “ Data Informed. Not Data Driven.” Beth’s Blog, September 2011. Larry McGill, “ Data for Good.”

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Social Media Channel Data Media 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2013

Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “ Advancing Social Media Measurement for Foundations.” It was also quite useful to hear and try to t ranslate different evaluation frameworks and methodologies to social media. Elizabeth R.

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Measure Social Media Foundation Reflection 101

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 2, 2018

My colleague, Cheryl Contee , kicked of the morning with an inspiring overview of the power of digital and social media for social good. While social media and connectivity has only made the underbelly of extremes in our society more visible and spreadable, we can’t abandon the platforms.

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Media United States Social Social Media 83

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2013

The goal to help their members, small arts organizations, how to use social media and digital technologies to transform and energize their relationships with audiences, supporters, funding bodies and other arts groups. The first phase was an intensive “ Digi-Strat ” boot camp last month.

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Classes San Francisco Arts Training 93

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2014

However, few of us working in the social impact space could admit to utilizing storytelling to its fullest potential. from entertainment media and news, brand strategy, technology, government, nonprofits, and business. I don’t have to tell anyone who reads Beth’s blog about the value of storytelling.

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Storytelling Digital Report Impact 115

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 26, 2011

Note from Beth: I’ve been looking for good examples of nonprofit mobile strategies. I wanted to find out more about how Seafood Watch integrates its mobile strategy across its communications channel, including social media. mIs the app the only component of your mobile strategy? What is different?mIs

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Mobile Integration Strategy Green 111

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2013

Note from Beth: Last week, I had the pleasure of facilitating two workshops on becoming a Networked Nonprofit: Effective Social Strategy for nonprofits in Santa Barbara hosted by the Fund for Santa Barbara. Our hooks lean toward social and economic justice, LGBT and reproductive rights, environmental activism and public health.

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