Beth's Blog: How Nonprofits Can Use Social Media

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Is Influencer Marketing Part of Your Nonprofit’s Social Media Strategy in 2018?

Beth's Blog: How Nonprofits Can Use Social Media

Rob Cottingham, Social Signal – Cartoon for Measuring the Networked Nonprofit. It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. Not all influencers are the same.

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What Social Media Analytics Can’t Tell You About Your Audience

Beth's Blog: How Nonprofits Can Use Social Media

My colleague, Alexandra Samuel, has published a report over at Vision Critical based on integrating survey data with consumers actual social media usage versus self-reporting. So, in other words, research respondents opt-in to integrating their answers with their social media profiles. Let’s dig in.

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Social Media Integrated Campaign Case Study Slam: SSIR Social Media on Purpose Conference

Beth's Blog: How Nonprofits Can Use Social Media

Last week, I had the pleasure of designing and facilitating the ultimate social media practitioner panel at the Social Media on Purpose Conference hosted by Stanford Social Innovation Review. James Nickerson , Social Media Strategist, San Francisco Gay Men’s Chorus.

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Nonprofits Are Adding Bots to their Social Media Teams

Beth's Blog: How Nonprofits Can Use Social Media

person social media team could not keep up with requests for aid during Hurricane Harvey two years ago. It’s available for free to other nonprofits through BotsForCharity.com. Direct Relief , a humanitarian aid organization, turned to Facebook messenger bot when the organization’s 1.5

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Can Social Media Give the Gift of Life?

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: Two years ago on this blog, Porter Gale published a guest post asking “ Can Social Media Save Lives? ” and described how Amit Gupta was leveraging his network and social media to find a bone marrow match. Social Media is Saving Lives. How’s That for ROI? by Taryn Degnan.

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The Perils of Fake News, Coordinated Misinformation, and Social Media Addiction

Beth's Blog: How Nonprofits Can Use Social Media

There have been many news articles recently about social media for evil: How Facebook, Twitter, Google, and even Instagram have been abused for coordinated misinformation paid social media or advertising to influence our political system. Makes you wonder what they know that the average user does not? What can we do?

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Does Your Organization Have Social Media Guidelines for All Staff?

Beth's Blog: How Nonprofits Can Use Social Media

We adopted a set of Guidelines that TNT created (creative commons) to ENCOURAGE their staff to use social: bit.ly/YQe91n ” Having staff use social media as part of their work can extend the organization’s network and increase the organizational comfort level through regular practice. .” YQe91n #npsmpeer.