3rd Sector Labs

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Data drives better digital marketing for nonprofits

3rd Sector Labs

social media, surveys, conversations) to let donors know they are being heard and appreciated. Push program outcome data through your social media outlets every week. A great place to show program outcome data is social media, where you can connect with your donors on a more personal level. and again.

Digital 138
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Data quality vs. data quantity: let’s end the debate!

3rd Sector Labs

If your nonprofit is attempting to track down donors using social media data accounts, you could be barking up the wrong data tree. Use social media as a communications medium, not as an append to your donor database. #3. Why is this important to a discussion about donor data quality? Donor retention.

Data 144
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More fundraising software = more data headaches

3rd Sector Labs

Finally, social media, mobile fundraising, and a whole array of fundraising and volunteer management apps. Further still, how involved is your social media strategy, mobile giving, and text campaigning … more systems and databases? Start with contact databases, donor management systems, and CRMs.

Software 161
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‘Why don’t you have a nonprofit data management plan?’ Q&A with Debbie Snyder and Gary Carr

3rd Sector Labs

And from the Q&A at the end of the event … QUESTION: You talked about using social media logins, like Facebook, to help capture more information about donors and prospects. We definitely recommend using social media logins to your website as a convenience option for your constituents. DEBBIE: Yes.

Data 133
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Fundraising data analytics – mining the gold in your own backyard

3rd Sector Labs

Social media, visitor traffic on your website, event attendance add to the mix. The challenge is in understanding what the data is trying to tell you. Giving patterns, gift potentials, areas of interests and demographics represent starting points for analyzing your database. There’s plenty more data available.

Analytics 170
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Donor Data Management Dictionary

3rd Sector Labs

Big data has become a topic of interest due to the large quantities of data (and meta data) now captured, stored, bought and sold as a result of the digital age in which we live, especially via eCommerce and social media. Growth in big data and its related needs/problems has fueled growth in the discipline of data science.

Data 100
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How to forecast fundraising risk before your walkathon stalls

3rd Sector Labs

Is our social media-saturated society increasingly enured to these socially-inspired overtures? What is happening to the walkathons? So what’s to blame for the declining fortunes of nonprofit team-building events? Are there too many events chasing the same finite pool of participants? Is it the dour economy?