Robert Weiner

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Discussion of Donor Data Retention

Robert Weiner

The original question: My organization is working on a data retention policy and wondering if others have insights to share. A few months ago I wrote a post on the topic of whether nonprofits should delete old donor records. The same topic came up recently on the APRA''s listserve, PRSPCT-L. I’m a bit worried by this.

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Lame spam of the day: Amazon cancelation

Robert Weiner

1 "Retentive"; 2009, Deluxe Edition. Dear Customer, Your order has been successfully canceled. For your reference, here's a summary of your order: You just canceled order 147-911-9683 placed on May 2, 2012. hyperlink leads to [link]. Status: CANCELED. By: Selwyn Bailey. Sold by: Amazon.com LLC. Thank you for visiting Amazon.com! Amazon.com.

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Resources from the Compasspoint Panel

Robert Weiner

Here they are, with links: Donor Retention. Yesterday I spoke on a fundraising panel at Compasspoint's Silicon Valley/Peninsula Nonprofit Forum and mentioned a variety of resources. AFP's Fundraising Effectiveness Project: [link]. The Agitator’s post “No New Donors!&# [link]. Attracting New Donors.

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Making the Case for Advancement Services

Robert Weiner

He suggests several, including donor retention. Donor retention can definitely be affected--positively and negatively--by Advancement Services. In his blog post on evaluating fundraising programs, Measuring Success The Buffett Way , Jason McNeil asks What measures might Warren Buffett use to evaluate development effectiveness?

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Taking Advantage of a Crisis

Robert Weiner

" He advises nonprofits to "embrace integrated marketing, focus on donor retention, increase monthly giving, and ramp up or start a planned giving program." Grizzard says that "when others scale back on their fundraising efforts, it presents an opportunity to cut through the clutter for those that stay the course."

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