NetWits

AUGUST 4, 2011

Day of the Week: You’ll find different research on the best day to send email. Use this research as a starting point, but test until you find which day gets your best results. It’s also the easiest way to begin testing. MailerMailer found Sunday has the best open and click-through rates. eROI indicated Monday. So what’s the best day?

Test 177

Test email Mail Rate 177

NetWits

JUNE 24, 2010

This organization is dedicated to advancing research, supporting patients and creating hope for those affected by pancreatic cancer. Our social media strategy for nonprofits series continues by taking a look at how the Pancreatic Cancer Action Network ( www.pancan.org ) uses social media to enhance their online efforts.

Cancer 160

Cancer Social Media Action Network 160

NetWits

JUNE 30, 2011

For example, if I’ve indicated an interest in cancer research, failing to customize my appeal communications around an urgent need for cancer research funding.” – Mike Snusz. “ .” – Anthony Sicola. Sending everyone the same message , instead of delivering relevant content to different segments.

email 256

email Chad Cancer Hunger 256

NetWits

APRIL 26, 2012

The Nomensa report offers a great example from Cancer Research UK : 2) Offer the opportunity to “join the club”. The 2011 Money for Good study also found that even though donors rarely research organizations, they want to give to reputable nonprofits that won’t waste their money. Monthly giving is important.

Websites 207

Websites Online Donor Cancer 207

NetWits

MARCH 23, 2012

Our research shows that 34.8% Are you seeing results that mirror what the research shows or something different? To that end, here are five tactics that every nonprofit should be using to improve their online fundraising effectiveness. 5 Tactics Your Nonprofit Must Implement Today. 1) Have People Over Year Round. of the 34.8%.

Trend 268

Trend Online Giving Blackbaud 268

NetWits

SEPTEMBER 6, 2011

What we know as the internet today is actually the by-product of a few visionary people who saw great potential in allowing computers to share information for research and development in scientific and military fields. Back in the early 1960s is when things really started to take shape. “Hypertext&# came about in 1989.

Internet 198

Internet Survey Nonprofit YouTube 198

NetWits

AUGUST 5, 2010

In my research, the easiest to understand, least complicated description is from Wikipedia : The collection of procedures used to manage work flow in a collaborative environment. What is a Content Management System (CMS) Anyway? There are many ways to define Content Management.

Wikipedia 102

Wikipedia Environment Collaboration Content 102

NetWits

MAY 8, 2012

Research is showing that Pinterest users have above average incomes and are mostly women between the ages of 25 – 54. You could broaden this to include pins of people playing with their pets, new adoptions, shelter staff and volunteers, etc. Get creative by learning how to tell your story through pictures.

Money 249

Money Raise Picture Tips 249

NetWits

NOVEMBER 29, 2011

For example, if you’ve sent an email alert on lung cancer research, recipients who clicked-through that message may be interested in lung cancer funding opportunities in your next email appeal. The point is to get creative in how you capture info about your supporters. Analyze the stats of previous emails. When making a hard ask.

email 230

email Raise Cancer Info 230

NetWits

APRIL 12, 2012

The research repeatedly shows that constituent age has little bearing anymore for online usage and further shows that higher income constituents—our major gifts prospects—are most likely to be online and take advantage of information available on the internet. Certainly not all but, as the research indicates, definitely many.

Gift 133

Gift Online Donation Offline 133

NetWits

JANUARY 7, 2010

A report by technology market research firm The Radicati Group estimates that there are 1.4 Email is still a powerful way to communicate with your constituents. billion email users in 2009, expected to rise to 1.9 billion by 2013. The same source suggests that some 247 billion emails are sent each day in 2009.

email 105

email Communication Research Report 105

NetWits

JUNE 1, 2011

In recent research; Conducted over the course of a year. If the pictures (below – and looks closely) don’t convince you, Cisco’s latest stats on mobile growth certainly will. Now that we are all “believers,” the next step is to know how it is affecting us and our online fundraising. Across hundreds of customers.

Mobile 153

Mobile Fundraising Stats Newsletter 153

NetWits

SEPTEMBER 28, 2012

Research & Trends. If you feel so inclined shoot our a tweet or Facebook status update. We’d love to hear your feedback. npENGAGE’s covers … Analytics. Event Fundraising. Fundraising. Integrated Marketing. Interactive. Nonprofit Management. Technology. Second, npENGAGE is built on the content from five leading nonprofit blogs.

Feeds 130

Feeds Interaction RSS Blogger 130

NetWits

JANUARY 26, 2010

Blackbaud and Event 360 have released a new white paper based on a joint research project to better understand the common denominators of a successful programmatic approach to third-party fundraising.

Trend 100

Trend Fundraising Blackbaud Raise 100

NetWits

MAY 11, 2009

So I began to do a little research and realized there is more to mobile fundraising than I thought. I recently made a $5 donation through my iPhone to the ASPCA which only took a matter of seconds to complete. The ease and simplicity of the transaction made me think to myself, “Is this the next step in fundraising?”

Mobile 102

Mobile Fundraising Research Donation 102

NetWits

APRIL 15, 2009

In my research for this particular post, I noticed that most organizations, including some fairly large ones, are not taking advantage of the hidden potential of footers. The approach is a fairly standard, boring and expected one with the format of (c) Date, Organization Name, All Rights Reserved.

Design 100

Design Research Strategy Organization 100

NetWits

APRIL 25, 2012

From our extensive research and work with nonprofits in creating strategic, impactful websites, we’ve uncovered and organized a list of the top 10 elements of an effective nonprofit website. You know that your nonprofits website is a tool that should be used. Here are two of the ten key elements every nonprofit website should have.

Websites 180

Websites Effective Create Nonprofit 180

NetWits

MARCH 9, 2011

Diabetes Research Institute ’s email sign-up page below is a good example of including both descriptions and links to samples. Allow people to “preview” your messages before subscribing by including links to past emails. This gets the relationship off to a good start by being very transparent about the type of content you send.

email 160

email Sample Offline Registration 160

NetWits

APRIL 16, 2009

I register with nonprofits via websites and by mail to conduct ongoing client research, so you might guess that I get a lot of donor email and snail mail. I’ve been known to show up to nonprofit site visits armed with examples of what these organizations have sent me.

Mail 100

Mail Fundraising Research Site 100

NetWits

MAY 1, 2009

Hopefully you’ve squeezed a bit of time into your schedule to research further into potential issues surrounding non-responders. So, it’s been a few weeks and you’ve been working long hours to ensure your event communications are well planned and well executed.

Test 100

Test email Issue Research 100

NetWits

JULY 20, 2009

I decided to do it and do a little research to share with all of you. I discovered eBay Giving Works and MissionFish when I posted a listing for some sunglasses that were not very flattering on me. As I was posting the listing, I noticed the option to donate my funds to a nonprofit. What a great option!

Web 100

Web Research Fund Donation 100

NetWits

MARCH 4, 2011

I’ll let you read the summary for yourself, but I wanted to highlight some interesting statistics: Not surprisingly, 47% of peer-to-peer fundraisers raise money for health or disease research. 39% of the respondents to the survey were between the ages of 30 and 39 years old.

Fundraising 163

Fundraising Atlanta Survey Summary 163

NetWits

MAY 12, 2011

As you’ll see below and in the full research report using social networking tools has a significant impact on fundraising success, but a relatively small portion, slightly over 50%, take advantage of the opportunity. So, how does the use of social networks have such a significant impact on fundraising?

Social Media 279

Social Media Studies Fundraising Media 279

NetWits

JULY 10, 2012

Based on our research we know that Facebook and Twitter are the top sites used by nonprofits and the social networks with the largest user base. Once your blog is in place you could choose to spend time on Flickr, YouTube, MySpace, LinkedIn, etc, but why waste time on every site out there when you can optimize your time.

Social Media 251

Social Media Media Social Slides 251

NetWits

MARCH 3, 2011

The Pancreatic Cancer Action Network is a national organization creating hope in a comprehensive way through research, patient support, community outreach, and advocacy for a cure. For a sector often looking for creative ways to communicate our message, QR codes are a great tool for things like advocacy and scavenger hunts.

Awareness 242

Awareness Cancer Raise Mobile 242

NetWits

JANUARY 3, 2011

A golf course photo is tested against a photo that connects visitors back to the need for pediatric cancer research. Below are four ways to test an event landing page. A white vs. red “Register Now” image is tested. If you’re using Blackbaud NetCommunity , the Content Comparison part will run the test for you.

Rate 134

Rate Content Conversation Test 134

NetWits

MAY 15, 2012

However, according to our research , many organizations don’t have a well-developed retention strategy in place to ensure that first-time donors turn into repeated givers. Retention, Retention, Retention. Most people who do online fundraising are looking to both acquire new donors and keep those donors giving on a regular basis.

Online 230

Online Fundraising Haiti Retention 230

NetWits

NOVEMBER 1, 2011

— My diligent research has proven that the word “viral” will come up within 42 seconds of talking with any nonprofit organization interested in marketing their cause online. But what does that mean, anyway, and what’s the key to unleashing the immense word-of-mouth power that is the allure of social media?

Effective 192

Effective Social Media Remix Atlanta 192

NetWits

MAY 31, 2011

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits.

Benchmark 144

Benchmark Internet Report Giving 144

NetWits

DECEMBER 16, 2010

Verbose sentence: According to our research, in order to maintain your dog’s health there are a number of essential steps you will need to follow: Rewrite: Follow these essential steps to maintain your dog’s health: Replace “click here” with descriptive text.

Web 160

Web Chart Websites Search 160

NetWits

APRIL 4, 2012

Fortunately, research is weighing in with some great information that gives us insight into our social donors and potentials. To date, much of our conversation has been based on guesswork.

Social Media 180

Social Media Influence Goal Media 180

NetWits

FEBRUARY 27, 2012

Online fundraising research suggests that if you move an online acquired donor to on offline channel (i.e. What’s the #1 Reason you need a recurring giving program, you ask? Let’s take a look. The lifetime value of an online acquired donor is roughly $128 dollars to your organization.

Examples 168

Examples Program Los Angeles Giving 168

NetWits

JULY 11, 2012

Based on research done by Buddymedia and official comments from Facebook we know that what you post on your page only lasts for about three hours and shows up to a skimpy seventeen percent of your audience. Build your EdgeRank. Making sure your alumni, students and families (i.e.

Facebook 186

Facebook Student Poll Slides 186

NetWits

AUGUST 23, 2011

According to our research, people who use social media increased their fundraising by up to 40%. Make sure you’re promoting your teams every opportunity you get. Encourage the use of social media. It’s incredible to see the power of combining social media and peer-to-peer fundraising.

Raise 209

Raise Money Fundraising Social Media 209

NetWits

FEBRUARY 2, 2011

First, use the Google AdWords keyword research tool to do some analysis for words and phrases you’d like to rank highly for in search results. Do you create educational material? Do you put on local activities? Once you’ve figured out what you want to be know for do two things.

email 246

email Social Social Media Search 246

NetWits

JANUARY 29, 2009

Fortunately, according to the past three State of the Nonprofit Industry (SONI) surveys and other research, the majority of nonprofits have already begun evolving their websites from static “brochure-ware” into dynamic “virtual doorways” into their organizations.

Websites 105

Websites Newsletter Internet Offline 105

NetWits

MAY 25, 2011

Give fundraisers the option to upload a video, like Diabetes Research Institute does. Allow fundraisers to upload either photos or videos to their page. A video can tell a more powerful story than a photo. Create short education videos for every step of the way.

Support 270

Support Fundraising Sample Raise 270