EveryAction

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3 Ways Prospect Research Can Help Nonprofits Raise More Money at Events

EveryAction

Read on for tips from DonorSearch 's Ryan Woroneicki on how to make prospect research part of your event planning. If so, you may be missing out on some key pieces of information about your attendees that may make all the difference in your fundraising goals.

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3 Ways Prospect Research Can Help Your Nonprofit Attract More Major Gifts [Guest Post]

EveryAction

fundraising guest post major gifts prospect research' Just like lifting more weight, raising more money requires proper technique. You have to want more, strive for more, and do what it takes to attain more.

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6 smart fundraising strategies to drive major giving success

EveryAction

In this guide, we’ll explore six smart strategies to drive major giving success for large nonprofits: Enlist prospect research to identify major donor prospects. Enlist prospect research to identify major donor prospects. Nonprofits often use prospect research to gather and analyze information about potential donors or prospects.

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Why omni-channel fundraising works at year-end

EveryAction

You’d likely decide to visit websites to do some research, which means you probably now have some ads following you around. Here’s how to apply those same techniques to your nonprofit omni-channel fundraising at year-end. Digital ads For example, say you’re interested in buying a TV, or a really cool new toy for your children.

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4 Keys to Attracting and Retaining Grassroots Donors with Your Sustainer Program

EveryAction

Younger donors in particular may find it more feasible to give a smaller donation on a regular basis rather than a lump sum at the end of the year, although some research suggests Gen X also enjoys this mode of giving. Revamping or customizing your sustainer appeals can help you reach potential donors of many different ages.

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Text donor love to boost your end-of-year giving

EveryAction

Renowned fundraising researcher Jen Shang PhD , the world’s first philanthropic psychologist, and co-founder and co-director of the Institute for Sustainable Philanthropy found that donors getting an email stewardship piece before the ask gave $45 more than those who did not. Two weeks later, you get their end-of-year appeal in the mail.

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The complete year-end guide to maximizing matching gifts

EveryAction

In fact, Double the Donation research indicates that mentioning matching gifts results in a 71% increase in response rate and a 51% increase in average donation amount. By promoting matching gifts during the year-end season, nonprofits can… Inspire donors to give generously. Maximize corporate philanthropy funding.

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