Connection Cafe

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Social Media as User Research: Crowdtesting Your Nonprofit’s Best Messaging

Connection Cafe

But this article focuses on one key part of that campaign: How to use social media advertising to research the messaging that best engages your audience, especially potential donors or members. Do you even need user research? User research” sounds much more cold and robotic than it should. So, do you need user research?

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5 Research-Backed Lessons on Major Gifts Fundraising

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5 Research-Backed Lessons for Major Gifts. Engaging in thorough prospect research efforts to dive deeply into the best of the best identified prospects. Let’s dig into a couple of key elements of the CES data and how they relate to major gifts, rather than philanthropy as a whole.

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Nonprofit Marketing Research Made Simple, No Matter Your Budget

Connection Cafe

If so, then your organization can probably benefit from conducting market research. Before these assumptions are baked into choices being made or considered, get access to accurate information using market research : who are your constituents and what are their attitudes, preferences, satisfaction levels, and needs? Look it up.

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Nonprofit Web Design Process Part 2a: Analytics Data as User Research

Connection Cafe

It’s typically the first step in our User Research phase, providing a good overview of the visitors to a nonprofit website and how they behave on the site. Our purposes for using Analytics as User Research are: To learn about current visitors to the website. Research Questions. User Research. Overall site visits.

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Finding Your Next Funder: How Prospect Research Helps Secure New Major Donors

Connection Cafe

Prospect research. The American Alliance of Museums conference was last week, and I had the opportunity to meet and introduce the panel of a jeopardy style session, What is Prospect Research, Alex? What’s the difference between an awkward conversation and a major giving prospect?

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User research and non-profits

Connection Cafe

Researching users is important for any business. Large commercial companies conduct market research to see who consumes their products. Large commercial companies conduct market research to see who consumes their products. Many successful non-profits also realize why user research is important.

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Donor Retention vs. Donor Acquisition: What Research Shows About Overall Online Engagement

Connection Cafe

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. As fundraisers, we don’t have the option of choosing; we must solicit from existing donors while simultaneously growing prospect lists and converting new leads into first-time donors.