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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. This can be achieved by tracking the source of sessions and users with UTMs & setting up Conversions for important events in GA4.

Track 250
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Report: In Sharp Reversal, Climate Giving Flat in 2022

NonProfit PRO

After record giving in 2021, philanthropic funding to slow climate change was stagnant from 2021 and 2022, according to the 2023 Funding Trends Report. The report tracks philanthropic giving across sectors and geographies and highlights funding gaps for climate action.

Report 264
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Using Your Data to Create, Track & Report Association KPIs – 6/26/24

Association Analytics

Learn how to identify key metrics to measure the progress of your strategic goals and use a snapshot dashboard to view all your KPIs in one place.

Track 169
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Give Your P2P Events New Energy with Activity Tracking

sgEngage

Learn more: How to Convert Peer-to-Peer Event Participants into Monthly Donors If your organization is committed to a better donor experience, read on to learn how to give your P2P fundraising events new energy with activity tracking. Many non-sport options also happen to be ideal for tracking on a wearable device.

Track 89
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8 Grant Reports for Metrics and KPIs

NonProfit PRO

If you’re keeping track of something, then you’re probably doing it… right? But the process of identifying the right metrics and reports to measure and communicate is more complex… especially when it comes to finding metrics to drive grant performance. What gets measured, gets done.

Metrics 246
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6 Annual reports to inspire your organization

EveryAction

Annual reports are a staple of nonprofit life. They’re a powerful tool for communicating your impact, but what makes an annual report effective? Annual report essentials. Before we look at our exemplary annual reports, let’s go over some annual report necessities. Pathfinder International. The Humane Society.

Report 180
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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

The 16th annual Blackbaud Luminate Online Benchmark Report is here! We look forward to this report every year. To encourage you to download and read the full report , we are sharing a few highlights we think you will find particularly compelling.