Beth's Blog: How Nonprofits Can Use Social Media

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The Lurker to Contributor Ratio: Tagging Communities Compared To Other Online Communities

Beth's Blog: How Nonprofits Can Use Social Media

Indeed, I've been looking for some research that confirms that the lurker to participant ratio in online communities (see Nielsen ) holds true for some web2.0 This was an attempt to find out the ratio of contribution to ???lurking??? The respondents are self-selected, so expect the numbers to skew high.

Ratio 50
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Guest Post: Facebook Video Tips from Non-Profit Marketers

Beth's Blog: How Nonprofits Can Use Social Media

16:9 ratios require that the viewer tilts their phone and watches it in a non-vertical orientation. Both versions were identical except for one key difference—aspect ratio. One was in a 16:9 landscape ratio, and the other was in a 1:1 square ratio. Video is a medium uniquely suited to do just that.”.

Profit 86
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How do you make your holiday charitable giving decisions?

Beth's Blog: How Nonprofits Can Use Social Media

Last year, Nathanial Whittemore facilitated an online discussion by asking bloggers to answer the question: " What is the one thing you need to know before you donate to charity? " This year the answer to the question isn't overhead ratios and executive salaries. . Are overhead ratios important to you? differently.

Ratio 95
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The Unanticipated Benefit of Content Curation

Beth's Blog: How Nonprofits Can Use Social Media

One of the points he made during our planning call is that in order to curate, you need two sets of tools – news discovery and curation tools. News discovery tools select and aggregate content based on keyword searches, but give a higher signal to noise ratio than general keywords searches or general news sites.

Content 101
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Twitter Is 2nd After Google in Referrals To My Blog, But They Stay Longer.

Beth's Blog: How Nonprofits Can Use Social Media

It lead me to this post by Louis Gray called " What's Your Twitter Noise Ratio ?" " He goes on to describe how the noise ratio is constructed. My ratio is 2.4, What's your Twitter noise ratio (divide total updates by number of followers - and see categories). so I'm in the low end of conversationalist.

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If you were stuck on a desert island, and could only follow 150 people on Twitter, who would you follow and why?

Beth's Blog: How Nonprofits Can Use Social Media

There was considerable discussion about the following to friends ratio (the number of people whose tweets you read compared to the number of people who read your tweets) and whether you should follow everyone who follows you. This can create a lot of noise as Louis Gray points out. Twitter use behavior is evolving.

Ratio 57
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What are News Discovery Tools? Why Use Them?

Beth's Blog: How Nonprofits Can Use Social Media

One of the points he made during our planning call is that in order to curate, you need two sets of tools – news discovery and curation tools. News discovery tools select and aggregate content based on keyword searches, but give a higher signal to noise ratio than general keywords searches or general news sites.

News 94