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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

One of the strengths of Facebook Ads is that you can refine and test and greatly increase the success of your campaign yourself. It’s very expensive to run these kinds of tests if you’re reliant on an agency. . By having a broad audience, you give Facebook scope to run these tests. 8) How to run an effective test.

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Tests: All about that SMS

M+R

Read time: 2 minutes Welcome to Part Two of our 60 Tests in 60 Minutes series! For the next few weeks, we’ll be sharing some of our favorite tests—things that worked, things that didn’t, and some things we’re still curious about. Today we’re sharing two tests from Planned Parenthood on increasing engagement in their SMS program.

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The CEO Test

Eric Jacobsen Blog

The book is, The CEO Test , written by Adam Bryant and Kevin Sharer. You’ll learn what truly matters to be a successful leader and you’ll discover a clear roadmap for succeeding in these seven critical challenges – the CEO test : Can you develop a simple plan for your strategy? Today brings a must-read book for leaders at all levels.

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Nonprofits, Have You Taken The Board Doctor’s Wellness Test?

Blue Fox

We are partnering up with our friend Cathy Allen, The Board Doctor, to share a free Wellness Test for nonprofit board members. They are offering free tests: blood pressure, blood sugar and cholesterol, BMI calculation, etc. Results will be available next year, along with benchmarking for future takers of the Wellness Test.

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Audience Research vs. Usability Testing: Which to Use When

Forum One

The most common approaches are through two research approaches: audience research and usability testing. When it comes to audience research and usability testing, the two approaches can sometimes get mixed up, because after all, aren’t our audiences using our digital platform or tool? Usability testing: Defining the experience.

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5 Questions to Ask Your Fund Accounting Vendor

sgEngage

But you do have good critical thinking skills, and by getting answers to a few specific questions from your current or potential fund accounting vendor, you can better understand if their system will help your organization grow—or hold you back. Bonus question: what percentage of the organizations you work with are tax-exempt?

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The Nonprofit World’s Robot Problem: AI Does Not Replace Donor Engagement

NonProfit PRO

In November, a new online artificial intelligence (AI) program called ChatGPT was released in a free test mode. It can hold a conversation, answer questions and create eerily accurate written statements. It reminded me of an old saying, “If you don’t want to be replaced by a robot, stop behaving like one.”

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