Has Pepsi's Refresh Project Been Compromised By Cheaters? | Fast Company: "All is not well with the Pepsi Refresh Project, an online cause marketing campaign that allows participants to vote on where the company donates its cash. Nonprofit groups vying for funding from the campaign are now claiming that manipulated results have propelled recent winners to the top.
The Refresh Project has been a success by any measure--Pepsi has given away over $20 million dollars to organizations working on everything from seafood farms that help displaced Gulf Coast seafood workers to anti-cyberbullying campaigns. In return, Pepsi has received more positive PR than it ever could have by spending the same amount of money on advertising."
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