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What Is the New ‘Google Tag’ in Google Tag Manager, and How Does it Impact Your Nonprofit’s Google Analytics 4 Setup?

Media Cause

In early September 2023, Google announced that they would replace the Google Analytics 4 (GA4) Configuration Tag with a new Google Tag. The tag is one of the many changes that Google has made this year—the biggest being the launch of Google Analytics 4 in July 2023. What Is a ‘Google Tag?’

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How to Set Up Google Analytics and Google Tag Manager on Your Cvent Event Pages

Media Cause

Setting Up Google Tag Manager with Cvent For many nonprofits, events are a key part of their donor strategy. Setting up tracking using Google Tag Manager can be very challenging, but the Media Cause Marketing Technology team has conducted research and found a way to add Google Tag Manager to your event pages.

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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Actually, the process is based on three decades of research conducted by authors Chan Kim and Renée Mauborgne. The SWOT analysis, which typically begins a planning process, makes you a prisoner of that crowded environment. The process centers around those hallmarks of the digital marketplace, innovation and value.”

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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

Yes, nearly every association uses their AMS to manage and process dues payments. Historically, associations view their AMS as merely a cost center: technology with a fancy price tag to track what the association and members are doing. So why isn’t your AMS part of YOUR association’s non-dues revenue strategy?

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Donation Processing Set-up: 4 Tips for New Nonprofits

Get Fully Funded

For newer nonprofits, making informed decisions about how to get set up with donation processing can be especially difficult, and for good reason. It’s a complicated process. That’s exactly why we’ve compiled a few essentials about the donation system implementation process: Invest in a secure online payment processor.

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Why the Back Office Must Be a Priority

NonProfit PRO

Upon investigation, you realize they’re not correct and discover the root of the problem is issues with your finance process — employees are tagging expenses with the wrong codes. You pull numbers from your system only to realize they don’t look quite right.

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Are You Done With Digital Transformation?

.orgSource

Unfortunately, despite the hefty price tag, the mechanics are meaningless without the philosophy, strategy, and culture that maximizes those tools. Continuously Improve Quality Digital transformation is a process of continuous quality improvement. Keep pace or fall behind. Yes, digital transformation depends on hardware and software.

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