Nonprofit Tech for Good

SEPTEMBER 19, 2017

Social media changes so frequently that unless your NGO has a full-time social media manager who has the time to consistently research and adopt emerging trends, odds are your NGO is using social media in ways that are no longer effective. It was the final presentation of the social media excellence webinar.

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Nonprofit Tech for Good

SEPTEMBER 28, 2017

Now entering its sixth year, #GivingTuesday is a global day of giving fueled by the power of social media. Presented on September 27 via webinar, below are the notes and deck. Optional: List three additional calls-to-action (share on social media, become a monthly donor, become a #GivingTuesday Ambassador, etc.).

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Whole Whale

JULY 7, 2023

This will probably also be playing out in courts or cage matches as Elon’s Twitter deals with Zuckerberg’s Threads by Instagram. Character Limit : Threads gives users a 500-character count limit, while unverified Twitter users have a maximum of 280 characters. Twitter does not have this feature.

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Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. For nonprofits, this moment presents an opportunity for a social media strategy “do-over.”

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Candid

JANUARY 24, 2024

And it’s no different for social media managers. As Candid’s manager of digital communications, I’ve been digging through our social media analytics, researching broader trends, and determining our strategy and tactics for 2024. Here is a peek behind the scenes into how Candid assesses our social media annually.

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Candid

APRIL 20, 2023

Creating a social media strategy can feel overwhelming. The problem is, this advice is often aimed at organizations with dedicated social media folks, or even teams of them. So, how can your nonprofit create a social media strategy that you can sustain? In a year, what will success look like?

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NetWits

NOVEMBER 10, 2010

So, you have a social media plan…right? Hopefully your nonprofit is pretty far down the social media strategy rabbit hole at this point. While it’s easy setup a Twitter account and start tweeting, it’s much more difficult to tie that activity back to outcomes.

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Nonprofit Tech for Good

MAY 24, 2014

Presented by: Heather Mansfield. Now a decade into the Social Web, mathematicians and social scientists have had ample time to study how, when, and why online individuals engage with brands on social networks such as Facebook, Twitter, and Instagram. Facebook Social Media Twitter Instagram'

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Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Related Webinar: Social Media Best Practices for Nonprofits. Launched on May 5, 2003, LinkedIn is a social network for professionals. LinkedIn Pages.

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Media Cause

SEPTEMBER 1, 2022

Social media is an ever-evolving landscape, and deciding which platforms to use and how to manage your time can be challenging. Social media is a leading source for both finding information on and donating to nonprofits—being active on social media is no longer optional for nonprofits but essential. .

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Nonprofit Tech for Good

APRIL 23, 2013

Presented By: Heather Mansfield. This webinar begins with a general introduction to Twitter and then quickly moves on to demonstrate how nonprofits can use the site to increase their supporter base, website traffic, e-newsletter subscribers, online donors, and overall visibility on the Internet. Twitter Webinars'

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NCE Social Media

SEPTEMBER 17, 2009

I led roundtable discussions to fund raising professionals today at an Association of Fundraising Professionals meeting on the topic of Social Media. I was limited to discussing only three social media tools, Facebook, Twitter, and Youtube, because of time. Here are my slides that I wanted to share with you. >

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Nonprofit Tech for Good

DECEMBER 25, 2016

Presented By: Heather Mansfield. Not surprisingly, there is a gap between the utilization of online fundraising tools and social media by NGOs in high-income nations and those in developing nations. Key indicators that your NGO is effectively using online technology and social media. Date: Tuesday, February 7.

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TechImpact

MARCH 20, 2014

To many nonprofits (especially smaller nonprofits) social media was once viewed as a burden. However, once social media established itself as a full fledged phenomenon nonprofits quickly jumped on the bandwagon. The lack of man power is what hampers the progress of many social media accounts for most smaller nonprofits.

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Amy Sample Ward

APRIL 6, 2009

This Wednesday, MIT and Tie-Boston are hosting The 140-Character Mission: Social Media & Entrepreneurship event. I was going to be presenting live via video but the time difference is just too much. Follow the conversation on Twitter (the Hashtag is #TiESE ). Twitter.Org: Twitter for Nonprofit Organizations.

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Nonprofit Tech for Good

NOVEMBER 7, 2012

Presented By: Heather Mansfield. This webinar begins with a general introduction to Twitter and then quickly moves on to demonstrate how nonprofits can use the site to increase their supporter base, website traffic, e-newsletter subscribers, online donors, and overall visibility on the Internet. Date: Tuesday, February 12, 2013.

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Amy Sample Ward

MARCH 27, 2011

Last week, I had the opportunity to present at the 2011 Volunteer Management for Nonprofits Conference here in New York. I’ve presented about Twitter before, as well, so in addition to sharing some notes and resources, and my slides, from the presentation on Friday, I want to also round up other Twitter-related posts and links here.

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Zen and the Art of Nonprofit Technology

MAY 17, 2011

I have social media ennui. I’m tired of reading and hearing about about social media and nonprofits, and I’m annoyed that social media is taking up so much of the air space in the #nptech world. I’ve been using social media to actively promote my new science fiction books.

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Nonprofit Tech for Good

OCTOBER 30, 2012

Presented By: Heather Mansfield. This webinar begins with a general introduction to Twitter and then quickly moves on to demonstrate how nonprofits can use the site to increase their supporter base, website traffic, e-newsletter subscribers, online donors, and overall visibility on the Internet. Date: Tuesday, November 6, 2012.

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M+R

APRIL 24, 2024

Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. The social media landscape is changing quickly. Nonprofits more than doubled TikTok audiences in 2023, while Twitter/X fans declined. RSVP for either party here!

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NCE Social Media

NOVEMBER 19, 2012

Coming up on Thanksgiving, I wanted to share a top ten list of things I’m thankful for when it comes to social media. Restricted social media like Path to share with a select group of people. Getting up to the minute news via Twitter. Using Social Media for Nonprofits Gangnam Style.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 14, 2014

“You have to show not just tell your CEO about social media”- @carolynsave “Create a tweetorial” – @kanter #afpshift pic.twitter.com/zKggoMllYB. He camped outside her door and not only told her about how nonprofit CEO’s were using Twitter, but showed her how easy it was.

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Amy Sample Ward

APRIL 23, 2010

Yesterday, I had the fun opportunity to present a webinar session with Allen Gunn of Aspiration in part of the TechSoup Talks series. Presentation slides. Tags: presentation how-to listening social media techsoup training webinar. Use these links to access the conversation: All webinar resources. Audio recording.

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Nonprofit Tech for Good

APRIL 15, 2012

Presented By: Heather Mansfield. The Social Web has dramatically changed how nonprofits communicate with supporters, donors, and volunteers. Many nonprofits are making simple mistakes that are draining their social media ROI, but fortunately these mistakes can be easily fixed. The Social Web], and Web 3.0 [The

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Nonprofit Tech for Good

FEBRUARY 7, 2017

72% have a Twitter Profile. Other social networks used by global NGOs are YouTube (55%), LinkedIn (51%), Google+ (28%), and WhatsApp (16%). 52% have used social media to report live. Of those, the top three live reporting tools are Facebook (79%), Twitter (56%), and YouTube (23%). Large NGOs have 160,433.

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Nonprofit Tech for Good

APRIL 20, 2013

This webinar demonstrates how nonprofits can implement a successful social media strategy in eleven steps. Topics include understanding how much time social media requires, how to track return on investment (ROI), and how to craft a social media policy for your nonprofit. Presented By: Heather Mansfield.

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Nonprofit Tech for Good

APRIL 2, 2016

Small (and medium-sized) nonprofits have a different experience on social media than large nonprofits. Small nonprofits have to work harder at growing their following and most often the work of social media management is added to an already full job description. Social media is in a weird transition right now.

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Nonprofit Tech for Good

DECEMBER 12, 2011

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment).

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Nonprofit Tech for Good

MAY 3, 2011

Based on more than 15 years of experience in nonprofit communications and 15,000+ hours spent utilizing social and mobile media, Social Media for Social Good: A How-To Guide for Nonprofits, written by Heather Mansfield , is a comprehensive 270-page hardcover book packed with more than 100 best practices covering Web 1.0,

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Media Cause

JANUARY 18, 2022

In this three-part series, we will share what 2021 social media trends we’re keeping, which ones we’re leaving behind, and what we can expect to see on social media in 2022. This trend can clearly be expected to cross over become a staple of the 2022 social media “wardrobe”. Trends we’re keeping from 2021.

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Nonprofit Tech for Good

JUNE 21, 2012

Presented By: Heather Mansfield. Your organization’s return on investment (ROI) from using social media is directly related to whether your staff fully understand each sites’ unique functionality and toolset as well as how to best integrate these tools into your long-term online communications and fundraising strategy.

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Nonprofit Tech for Good

JUNE 12, 2012

Presented By: Heather Mansfield. Your organization’s return on investment (ROI) from using social media is directly related to whether your staff fully understand each sites’ unique functionality and toolset as well as how to best integrate these tools into your long-term online communications and fundraising strategy.

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Nonprofit Tech for Good

OCTOBER 22, 2009

Six months ago I came pretty close to complete social media burnout. I was running over 20 social networking profiles, logging in seven days a week, and at minimum pulling 60-hour work weeks. Even when I wasn’t at home at my desk, I was on my iPhone updating Facebook, Twitter, MySpace, etc. This an important one.

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Nonprofit Tech for Good

NOVEMBER 28, 2011

In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. There’s definitely a math to social media synergy, and those that start early have both time and math on their side. Social media is no longer new, and the Mobile Web is rapidly upon us… now.

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Nonprofit Tech for Good

DECEMBER 2, 2012

Presented By: Heather Mansfield. The Social Web has dramatically changed how non-governmental organizations communicate with supporters, donors and volunteers. This webinar begins with laying a foundation for understanding the role of social media in the context of Web 1.0 (The The Social Web), and Web 3.0 (The

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Amy Sample Ward

FEBRUARY 26, 2012

Fenton just released a terrific guide book focused on actionable metrics: “See, Say, Feel, Do: Social Media Metrics that Matter” It is tempting to imagine social media as its own communications island where Twitter Follower counts are valuable currency that can be exchanged for internal high-fives.

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Amy Sample Ward

JULY 29, 2011

I recently had the opportunity to present a webinar for the National Center for Media Engagement , focused on community-driven engagement, and present a session at the Public Media Development and Marketing Conference , talking about building a social media strategy. Using Social Media.

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