Tuesday, March 12, 2013

Donors still lack confidence in digital giving, survey finds

Donors still lack confidence in digital giving, survey finds: Polly Gowers of Give as you Live, which polled 8,000 people, says the research will help charities to focus their resources in the right places

Digital giving channels are playing an increasingly important role in inspiring donations, but donors do not feel confident enough to give significant amounts of money through them, according to a survey of online charity supporters.

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