Byte Technology

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Profiling Like a Pro: Understanding the Demographics of Your Instagram Audience

Byte Technology

Analytical tools have changed the way we digest important information on everything from website effectiveness to Facebook engagement to Twitter insights. Enter Demographics Pro, a go-to service for e-tail, non-profit and online business interests looking to grow their audience and, in turn, their bottom lines.

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Four Resources to Help Get You Get a Handle on Social Media

Byte Technology

How much of your staff’s valuable time to you devote to managing all your accounts, from Facebook to Twitter to LinkedIn and all the rest? This can help you identify which followers you should be targeting with information, invitations and announcements as well as those who are most likely to donate to your organization.

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Social Media Mania: Why Your Non-Profit Should Focus on Channels That Get Results

Byte Technology

According to Jay Wilkerson, a non-profit wizard who travels the country hosting webinars for cause-related organizations, it’s sometimes best to refine your efforts and just concentrate on what he calls “the big two ” social media sites that are must-haves: Facebook and LinkedIn. Why these two channels? “You

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Turning Social Media Millennials into Engaged Activists

Byte Technology

Over the past several years there’s been a question vexing non-profit organizations: how to attract the newest generation of philanthropists and turn them into active and engaged supporters, in essence how to turn social-media mavens into boots-on-the-ground activists and volunteers able to further a cause through hand-on involvement.

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Time Well Spent: How Much Effort a Non-Profit Should Devote to Social Media Fundraising

Byte Technology

After all, in the increasingly online world in which cause-related organizations prosper or fail it can be difficult to understand how to allocate limited resources, especially towards a solid social media presence that translates to dollars and cents. Facebook is an almost must-have for today’s non-profits.

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Video Rules: Tips for Creating “Distributed” Content that Gets Attention

Byte Technology

And the best way to do that is through “distributed content”—especially video content—that is uploaded and available on Facebook, Twitter, Snapchat and all the rest. directly from a social media site.

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Your Best Face Forward: How to Avoid the Most Common Non-Profit Website Mistakes

Byte Technology

For non-profits this is especially true: so many worthwhile organizations have to fight for recognition and, of course, monetary and time-and-talent support. Don’t be afraid to set your organization apart from others by telling visitors how you’re different, and let those visitors know exactly how their money will help.

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