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Sunday, January 25, 2009
Beth Kanter outlines on her blog a great framework for mapping out a social media strategy - summarized here: 1. Culture Change (how to get your organization to loosen up and adopt a social media strategy, and the very different way of interacting with people online that it entails?). Tags: Strategy
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Friday, July 17, 2009
Lewis Kelley from the National Forest Foundation has asked how much it would cost for their organization to blog. Tags: Strategy The purpose of this post is to discuss a basic yearly budget that encompasses setup costs, labor costs and online services. Let’s do some of the basic math. use NEXCESS.NET. They’re very cheap.
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Tuesday, December 8, 2009
Nonprofits that have been using Facebook for a year or more consistently comment “OK… Facebook is great, but how can we take our Facebook Page strategy to the next level?&# Below are six advanced Facebook Page strategies in response to that question: 1) Create Customized Tabs. For example, the “Get Involved!&#
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Tuesday, August 18, 2009
It isn’t something that lives in its own department, nor does it have staff that are separate from the rest of the organization. These 5 Steps are intended to help you create a successful social media strategy, but as you will see, they focus on your organization’s overall strategy! Strategy. Capacity.
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Tuesday, November 24, 2009
How can you create a strategy for your messages and campaigns in social media that respect this fact? This process is great to do as a team or as an organization. It’s a great opportunity to bring different departments together to create a complete view of the organization’s audiences. Here’s how! Stand back!
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Monday, April 27, 2009
I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. everything before lays the foundation, everything during and after helps you improve and change your strategy. Beth - learning a lot from resisters now and strategies for it. report.
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Wednesday, April 22, 2009
For a while now I've been talking with a lot of nonprofits about using social media and social networking in their organizations. thought it would be useful to blog about how to create a strategy for using these channels. Before starting to create a strategy it makes sense to set a baseline. Where are we today? Phase 0.
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Monday, July 13, 2009
Last week at the InterAction Forum I had the pleasure of hearing Sam Graham-Felson , former director of blogging for the Obama Campaign talk about their strategy and success. your organization doesn?t How does this translate for the typical organization needing to build community support and interest? Tags: Strategy
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Friday, January 23, 2009
The goal is to help participants create a social media strategy AND take a deep dive into the tactics and tools of social media. I've come up with synthesis - a worksheet, how-to points, and resources that would guide an organization to think strategically about social media. The Social Media Strategy Map and Worksheet 1.
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Friday, January 2, 2009
There are a TON of lists out there that identify the top _# of things to do for really anything you want to explore (whether it’s building a model or building an organization). Here’s my list that I think hits at the core of all the other lists for social media strategy. 5-Part Social Media Strategy Process.
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