NetWits
MAY 15, 2012
With that type of growth you’d be silly not to spend time focusing on improving your organizations online fundraising program. Retention, Retention, Retention. We found that organizations enforcing a retention strategy were able to keep 15 percent of their new Haiti-related donors the following year.
NetWits
MAY 31, 2011
Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. Retention rates for online donors continue to lag offline donor trends. Retention rates for both new online and offline donors are bad.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
NetWits
DECEMBER 6, 2010
When you hear ‘retention’ in the nonprofit industry, you often think about “donor&# retention. Lately, however, I’ve been thinking about how organizations can retain their best and most active volunteers and supporters. But as a volunteer I was left wondering what I would do now to help this organization.
NetWits
JULY 9, 2012
No matter how well an organization is doing with its online fundraising, it will eventually hit plateaus and declines. Turning periods of low online income into more profitable times is a skill that will keep your organization afloat during both foreseen and unforeseen dips. Turn One-Time Donors Into Regulars. Ask Carefully.
NetWits
NOVEMBER 15, 2011
This is the time of year that your organization should be raising up to 40% of its donations online. First year retention for multichannel donors was 51%. Like with any good fundraising appeal or campaign, there are elements that shine and some simple ways organizations can make them even better. Year-end fundraising is here.
NetWits
NOVEMBER 4, 2011
Enhance focus on retention and building supporter loyalty. Blow the whistle on organizations claiming to have zero costs of fundraising. I’ll get us started with one – Master the multichannel approach to fundraising. 32 Sure Fire Ways to Grow Philanthropy in the U.S. Re-orient toward longer-term measures of fundraising performance.
NetWits
AUGUST 8, 2012
Many organizations see the immediacy of giving, the larger average donations from online donors, and the relatively low costs in producing solicitations and look no further. However, these lower gift amounts are far outweighed by the significantly higher retention rate of online acquired donors provided by the direct mail channel.
Expert insights. Personalized for you.
230 
Let's personalize your content