One of the basic tenets of my first book with Alison Fine, “ The Networked Nonprofit ,”  was that everyone in the organization participates in social media from the executive director on down – not just the “social media person.” YQe91n #npsmpeer. Brian Fitzgerald (@brianfit) March 10, 2013. Dos and Don’ts. MORE >>

I never dive into the tools, this session began with a focus on how and where listening fits in the organization and the work flow.    I demoed a lot of different techniques in real time with suggestions of keywords or examples from the participants.   How do you organize listening within your organization? MORE >>

Can you be an effective grassroots nonprofit organization in 21st century without a robust integrated social media and mobile strategy and measurement strategy?   Does your organization have measurement malaise?  Flickr photo by Allain Bachellier. Idealware Study. Respondents that names tools were labled as “substantial.’   MORE >>

While the specific tactics and techniques for a tool may change, the concepts generally hold constant.    Over the years, as I have watched Facebook roll out features and changes,  it seems takes a predictable pattern:   the big announcement, hype,  backlash, more tweaks to the platform, experiments by users/organizations, and learning what works. MORE >>

I'm prepping for a workshop on Social Media and wanted do a round up of recent compelling examples of arts organizations using social media strategies and tools. I've covered arts organizations and social media here and there over the past three years and last winter co-wrote a cover story article with Rebecca Krause-Hardie for ArtsReach. MORE >>