How World Wildlife Fund Used Segmentation to Activate Social Influencers for Their Cause
Connection Cafe
MARCH 10, 2017
The Oracle at Delphi told Oedipus “Know thyself!” If the Oracle were speaking to nonprofits today, it might say “Know thy supporters!”. For nonprofits interested in engaging supporters in online advocacy, this is especially true. These days, individuals receive a LOT of email and see a LOT of posts on their social media feeds.
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