Connection Cafe

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How World Wildlife Fund Used Segmentation to Activate Social Influencers for Their Cause

Connection Cafe

The Oracle at Delphi told Oedipus “Know thyself!” If the Oracle were speaking to nonprofits today, it might say “Know thy supporters!”. For nonprofits interested in engaging supporters in online advocacy, this is especially true. These days, individuals receive a LOT of email and see a LOT of posts on their social media feeds.

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It's ok to be wrong sometimes

Connection Cafe

Perhaps you are like me and are wondering if the Paul the oracle octopus will be right on his prediction for Spain to win the World Cup. I’m a huge NPR fan and not afraid to admit it. What I am often afraid to admit is when I am wrong - just ask my friends and family. He’s been right on so far. But he could be wrong.

Oracle 30
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The Importance of a Connected Hospital

Connection Cafe

Places like the Stanford Design School’s approaches to journey mapping were adopted by companies like Oracle and Microsoft and this ‘structured empathy’ approach make incredible improvements to the customer journey. The commercial sector quickly applied the discipline and thoroughness of CX Design Thinking to their customer’s journeys.

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These are a few of my favorite blogs

Connection Cafe

I think of the Sea Change posts as communications from the Oracle at Delphi - rich in meaning, posing more questions than answers, with the goal of getting you to think about the question in relation to your strategy, rather than spoon-feeding you the answers. I don't know. I'll have to think about it, and I bet you will too.

Oracle 45