Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2013

Google has launched Analytics Academy , a three-week online course t three-week course offers the basics for those seeking to understand the how to improve results through better digital measurement. Micro lessons on video, exercises, coaching, measure progress and put it online for free.

Analytics 106

Analytics Google Digital Free 106

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2017

This past month I’ve done several workshops where I experimented with different audience online interaction tools to engage people in the room as well as a remote audience tuning in through a live video stream. Online versions of assessments for participants that would can calculate individual scores and show aggregate results.

Interaction 81

Interaction Audience Poll Tools 81

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 14, 2016

Six years ago, I helped organized a protest and online petition to ask Apple to change their online donation policy for nonprofits. ” Apple is working with Benevity , an online giving platform, to help nonprofits integrate Apple Pay. They ignored us, despite getting thousands of signatures and lots of media attention.

Philanthropy 50

Philanthropy Online Conservancy Mobile 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 9, 2010

Whatever channel they use, they’re building a bridge from online to onland. Tags: Tips Tools and Tactics online-offline tweet up. Networked Nonprofits know how to close the loop between social media and offline actions. They understand that it is a scaffolded process. Take Twitter for example. What’s A Tweet Up?

Offline 96

Offline Online Houston Museum 96

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

” The book offers up advice and techniques on how to make your online channels – email marketing, web site, and newer tools like mobile and social media work together in a sophisticated strategy or your organization to reach its advocacy, fundraising, or community building goals. Online Campaigner. Internet Director.

Campaign 97

Campaign Online Chapter Model 97

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

80% of the goal was raised before the Online Memorial Event on July 3rd. 92% of donors were “strong ties” people I knew and had a relationship with online/offline – most were professional colleagues and some friends from high school — all Facebook friends. Total raise $5563 or 10% over goal of $5,000 in 2 weeks.

Social Media 129

Social Media Online Learning Fundraising 129

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 11, 2015

I’ve just finished teaching an online course for The Knight Digital Media Center @ USC Annenberg for community foundation leaders on practical networked leadership skills. These principles are still true today, but a lot of changed with the adoption of online professional social networking sites such as LinkedIn.

Professional 50

Professional Network Arts Online 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 9, 2015

How Gen Z Donors Harness the Power of Online Giving – Guest Post By Emily Hawkins, VP of Communications, Crowdrise. Generation Z, the heirs to the digital empire built by Generation X and expanded by Millennials, is made up of people who don’t just spend time online—they live there. Small Givers, Big Impact.

Online 50

Online Giving Donor Mongolia 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 31, 2012

From Occupy Wall Street to KONY 2012, we’ve witnessed how social technologies fuel and scale grassroots self-organizing. We’ve also seen networks of organizations and people work together to solve complex social problems. While online social networks may have become “air” as Charlene Li has say, I think the way we work (..)

Social Network 96

Social Network Network Social Online 96

Beth's Blog: How Nonprofits Can Use Social Media

JULY 1, 2013

Online Memorial: July 3, 2013. Please join me in a special online tribute to my Dad on July 3 and share your favorite ocean story using the hastag #OceanLoveEarl. .” There are different ways to participate in this online tribute to my Dad: Sign Up for the ThunderClap to get a reminder: [link]. How To Participate.

Story 93

Story Share Online Hurricane 93

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2010

As he shared the story, I had some questions about weaving offline/online collaboration within networks. We most typically think of the offline/online as a sequence somewhat like this: Small group meets face-to-face - builds trust. Uses online space to continue work inbetween face-to-face meetings. What are the nuances?

Offline 92

Offline Collaboration Network Online 92

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 18, 2009

" Earlier this week, I wrote about giveMN.org as an example of local and regional online giving initiatives.    GiveMN a new online resource that hopes to encourage more Minnesotans to give and help create a stronger nonprofit community for Minnesota.     The goal is to grow the giving pie.

Raise 104

Raise Minnesota Online San Francisco 104

Beth's Blog: How Nonprofits Can Use Social Media

MAY 18, 2010

They also understand how to avoid donor fatigue, the potential downside to online contests. The case study brings up some great questions that we’d love to discuss with you: How does your organization vet online contest opportunities? Tags: Case Studies activism Causes Engagement Facebook online contests.

Case Study 90

Case Study Contest Studies Conversation 90

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 7, 2015

I’m honored to be hosting the January, 2015 Nonprofit Blog Carnival and theme is personal productivity online. But maintaining productivity, especially online, can be challenging. What is online personal productivity? Share them in this January’s nonprofit blog carnival.

Product 50

Product Personal Tips Online 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 21, 2011

Sign this online letter of support to ensure that.NGO is maintained in the best interest of nonprofits worldwide. Your online cause marketing efforts and overall impact will be strengthened. Please support us in our endeavor to run.NGO via an online letter of support. Guest post by Thuy LeDinh. What does that mean exactly?

Internet 104

Internet NGO Support Online 104

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2010

As I was taking notes, I was thinking about the whole question of how and where selection of social media and online collaboration and communications fits - and the bigger picture. It made me think of Nancy White, Etienne Wenger, and John Smith's work with online communities of practice.

Social Media 94

Social Media Collaboration Network Online 94

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 19, 2011

One of the project tasks is to develop a multilingual online learning community for partners, contributors, sponsors, participants, teams, mentors, social media techies from the region, and trainers to interact and share best practices.

Online Learning 94

Online Learning Process Design Site 94

Beth's Blog: How Nonprofits Can Use Social Media

MAY 25, 2010

For the third and final Conversational Case Study on America’s Giving Challenge from Allison Fine and I, we pose a question rather than answer one: Is there a “special sauce” for successful participation in online fundraising contests ? The post summarizes the strategies used by contest winners. There are twenty questions.

Contest 98

Contest ROI Online Fundraising 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2009

My guess is as we enter 2010, might we see the invention of Real Time Web fundraising events As more nonprofit explore the possibilities of location-based social networks and fundraising , the distinctions between online/offline fundraising will melt away. This wasn't just an online petition, it was a new form of solidarity.

Offline 93

Offline Maldives Action Web 93

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 18, 2010

Nonprofit consultant Hildy Gottlieb has been a vocal skeptic and is deeply philosophically opposed to online contests as a method of change in the social sector. As a fairly new nonprofit, this online contest gave us the ability to gain exposure and compete with some more established organizations.

Contest 97

Contest Ideas San Francisco Online 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2010

We’ve started an online petition at Care2 and it has almost 6,000 signatures collected so far sending Mr. Jobs at Apple a message.

Donation 97

Donation Online Policy Mobile 97

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2009

NTEN and Jossey-Bass/Wiley is hosting the " Online NTC ," a 2-day online conference based on the book, Managing Technology to Meet Your Mission. The online conference is for the "Tech Responsible" individual within any nonprofit. Professional networking and sharing in an online community that “lives” after the event.

Conference 87

Conference Technology Chapter Online 87

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 6, 2009

How do you analyze the use of social networks/social media in the context of online/offline activism? He touched on how they are using social networks/media in this effort. How to weave the two in order to scale.

Offline 67

Offline Map Activities Active 67

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Jeremiah Owyang has an excellent post for Online Community Managers about demonstrating ROI so their departments, jobs, or communities won't be cut from the budget. He begins points out three outcomes that should be tracked. Bill Johnston has some additional thoughts for building a case for ROI for an online community.

ROI 66

ROI Results Community Online 66

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 26, 2009

To whit: the second coming of the online community manager. ReadWriteWeb has a new report out, " The Read Write Web Guide to Community Management ", that marks the ascension of the online community manager (2.0). Doesn't it sort of sound like you're hiring someone to goof off online all day? How to Frak it all up. My favorite?

Community 50

Community Management Online Case Study 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 14, 2009

My colleague Marshall Kirkpatrick at Read/Write Web gave me a sneak peak at their Guide to Online Community Management Report and Aggregator. The report condenses and summarizes the best thinking about online community management from a cadre of experts - those are online community manager practitioners and gurus.

Aggregator 50

Aggregator Professional Mashup Community 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2009

Eugene Eric Kim is an expert in online culture and collaboration, particularly with new tools. Online network work in general is people work. He talked about how culture manifests itself in online collaborations. With international networks, it is important to recognize cultural norms both online and offline. (2)

Collaboration 93

Collaboration Learning Exercise Online 93

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 31, 2008

Three years ago, in the wake of the devastating storm, social media and others started organizing online. This time, online organizing efforts using social media are happening before the storm hits. For coordinating online volunteer efforts, he has set up a social network called the Gustav Information Center.

Volunteer 50

Volunteer San Diego Hurricane Online 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 23, 2008

s Online Giving, Offline Power ,??? a study of women online donors and how the Internet is changing the nature of political engagement for women. The have also launched an Online Resource Center which profiles 10 Web 2.0 WCF Foundation has just released a new report: ??? Vote With Your Purse 2.0:

Offline 61

Offline Wikispaces Online Giving 61

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Submitted by Jordan Viator, of Connection Café Hundreds if not thousands of online tools are available to help nonprofit organizations with online communication. Have any personal favorites in the way of online tools for your nonprofit? File Sharing. User Experience.

Jordan 83

Jordan Tools Online Cancer 83

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 24, 2008

On Tuesday, March 25, 2008, I will be co-moderating with Flickr's Community Manager, Heather Champ, an online event over at TechSoup called Images of Social Change. Come take part in TechSoup's free, one-day online event, Tuesday Mar. Created with Admarket's flickrSLiDR. Copyright and privacy guidelines for sharing photos.

Images 50

Images Photo Share Online 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2008

It provides ten tips for cutting back your budget while promoting your presence online. On Tuesday, July 15 at noon EST, the Chronicle of Philanthropy is hosting a live discussion called ' Building Your Online Presence on a Tight Budget." Find out what you can do to reach more people online without breaking the bank.

Discussion 50

Discussion Philanthropy Online Build 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 27, 2008

A few days ago TechSoup and Flickr sponsored an online event discussion about the use of Flickr and photography in non profit organizations. Michaela Hackner participated and had some great insights. She blogged her reflections into one excellent post! More from the TechSoup blog.

Flickr 50

Flickr Reflection Photography Online 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 8, 2007

I'm mentoring in Nancy White's online facilitation workshop and she just shared a pointer to this tool. But, you can create a collaborative mindmap online using this application. I've been using mindmapping software for quite a while (ever since Version 1 of Visio) now to help me think. I had to play with it.

Collaboration 50

Collaboration Tools Online Wiki 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2008

My friend, P aolo Ferrara , queried online fundraising and social media experts from around the globe, and presents them in the above SlideShare. | View | Upload your own. Justin Perkins has a few predictions, including "Only 1% of nonprofits or less will make a positive ROI based on man-hours and dollar amounts."

Slideshare 50

Slideshare Online ROI Fundraising 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 24, 2009

Activists around the world are using social media tools to make change. A new 50- minute documentary film called " 10 Tactics for Turning Information into Action " is a guide to how best to use take advantage of the power of these tools and avoid hidden dangers.

Info 97

Info Activities Active Activism 97

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2008

After that the shift to building community online was a natural. Last fall I began working online full time. What is the definition of a successful online community? Nonprofits are beginning to embrace social media - particularly the online community building aspect. Our daughter will be a sophomore in college.

Network 50

Network Community Online Blogher 50