NetWits

JUNE 24, 2011

billion dollars in revenue, shows that website giving and direct mail giving are both still alive and well while encouraging nonprofits to pay special attention to how online and offline work as complimentary, versus competing, channels. The report, which covers 15.6 million donors and more than $1.16

Offline 153

Offline Channel Fundraising Mail 153

NetWits

APRIL 12, 2012

But I would suggest what I think are two important points: It’s an Offline Process. Major gifts fundraising, the process of cultivating and soliciting a “stop-and-think” gift, is primarily an offline process. I really doubt there is any debate about that today. Certainly not all but, as the research indicates, definitely many.

Gift 133

Gift Online Donation Offline 133

NetWits

APRIL 10, 2011

Affiliate programs, organic search traffic and even offline advertising scored higher than social. . “Of the 24 companies interviewed (in Forrester study ), only 7% cited social networking as one of their most effective sources for customer acquisition.

Facebook 260

Facebook Fundraising Work Comparison 260

NetWits

NOVEMBER 5, 2010

More than a dozen features have been added or significantly enhanced in the new version, including improvements to the way photos are managed, the ability to copy sites, and transaction management capabilities that go even further in serving donors by intuitively blurring the lines between online and offline giving.

Content 100

Content Blackbaud Offline Pledge 100

NetWits

NOVEMBER 22, 2011

In this session, we’ll talk about how to create an effective event fundraising website, how to raise more funds online, and how to integrate online and offline efforts. You’ll also learn how social media works with online and offline tactics to create integrated marketing and cultivation plans for your event.

Consultant 196

Consultant Free Strategy Slides 196

NetWits

MARCH 8, 2012

And because fundraising continues to shift from offline to online nonprofits are faced with a growing need to find new and innovative ways to do fundraising through online sources. The move towards a multichannel fundraising approach (online and offline) is becoming more and more critical to long-term success.

Social Media 200

Social Media Raise Washington Online 200

NetWits

MARCH 25, 2013

Your Donors Don’t Live Only Online or Only Offline, So Why Do Your Communications? Integrated Marketing: Yesterday and Today. by Dennis McCarthy , Integrated Marketing Expert and Director of Enterprise Sales at Blackbaud. Pitman , author of the Ask Without Fear! and founder of www.fundraisingcoach.com. by Roger M.

Ideas 262

Ideas Fundraising Blackbaud Sample 262

NetWits

SEPTEMBER 30, 2010

More than a dozen features have been added or significantly enhanced in the new version, including improvements to the way photos are managed, the ability to copy sites, and transaction management capabilities that go even further in serving donors by intuitively blurring the lines between online and offline giving.

Content 105

Content Blackbaud Offline Photo 105

NetWits

JUNE 6, 2011

Consider what functionality you can provide “behind a login,&# and promote that functionality often throughout related webpages, in email newsletters and in offline collateral. Convenience – Promote the ability to pre-fill forms for logged in users, such as Donation Forms, Event Registration Forms, and Membership.

Websites 165

Websites Offline Doc Newsletter 165

NetWits

NOVEMBER 29, 2011

Said another way – what works offline also works online. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. So, utilize all that great information in your database to deliver the right email message to the right audience. Examples and practical tips to live by.

email 230

email Raise Cancer Info 230

NetWits

FEBRUARY 16, 2012

The report includes 24 months of online giving data from 1,895 nonprofit organizations, online major giving data from 2,397 nonprofits, and both online and offline data representing $5.1 billion in total fundraising from 1,560 nonprofits. 54% of the organizations in the analysis experienced results at or above this growth rate.

Trend 141

Trend Online Giving Analysis 141

NetWits

MAY 19, 2011

We may also need to educate users about fundraising tools like Blackbuads Friends Asking Friends – Teaching them things like how to customize their personal fundraising page, how to import contacts for emailing, and how to enter offline donations.

Relationship 208

Relationship Raise Tips Fundraising 208

NetWits

DECEMBER 1, 2009

Topics will include: online event planning, converting offline support into online support, promoting events with email, using social media to broaden event reach, and analyzing event data, results, and impact. Blackbaud is offering a free online event fundraising web seminar series from Dec.

Fundraising 100

Fundraising Offline Blackbaud Social Media 100

NetWits

JANUARY 4, 2010

Choosing the right website vendor is critical to the success of online and offline initiatives for many nonprofits, but it can be a daunting task. I have spent the last four years helping clients and potential clients walk through this process, and I've learned some useful lessons based on their successes – and mistakes.

Websites 100

Websites Offline Lesson Process 100

NetWits

DECEMBER 30, 2009

Choosing the right website vendor is critical to the success of online and offline initiatives for many nonprofits, but it can be a daunting task. I have spent the last four years helping clients and potential clients walk through this process, and I've learned some useful lessons based on their successes – and mistakes.

Websites 100

Websites Offline Lesson Review 100

NetWits

NOVEMBER 15, 2011

Median revenue per donor for multichannel supporters was $339 compared to $88 for offline. Online fundraising grew 34% and raised over $20 billion dollars in 2010 – Blackbaud. The average 1x donation is $60.00. eNonprofit Benchmark study. – Blackbaud. First year retention for multichannel donors was 51%.

Fundraising 234

Fundraising Blackbaud Benchmark Charity 234

NetWits

JULY 2, 2009

Through these conversations and having studied several museum, zoo, and aquarium sites, I began to realize that the same offline membership incentives need to take place online too. These conversations often center on what attracts new members and brings old members back to their websites.

Offline 100

Offline Museum Arts Culture 100

NetWits

JUNE 2, 2011

Here’s a list of budget-friendly incentives that should at least get you thinking creatively about how you can start putting the gaming into your fundraising event: Recognition online, in offline publications and at the event. Priority check-in at the event. Preferred parking spot.

Game 238

Game Fundraising Ipod Virginia 238

NetWits

MARCH 9, 2011

Reinforce important information in your subscription confirmation email, offline communications and actual emails. Or, you could offer subscribers early-bird registration to a popular event. While it’s a good place to start, setting expectations doesn’t end at the email sign-up form. What tips do you have to reduce opt outs?

email 160

email Sample Offline Registration 160

NetWits

MARCH 18, 2009

This is a follow-up to the groundbreaking 2006 report and provides insights into the online and offline trends of donors. The report is featured in today's edition of The New York Times and covers some of its many findings.

Analysis 100

Analysis Benchmark Internet Giving 100

NetWits

NOVEMBER 5, 2010

Next, focus on your goals – Are you trying to raise a million dollars or mobilize a group of offline volunteers? First, create a page on Causes and activist resource center. Or, if you are a non-profit, check out the non-profit resource center.

Causes 125

Causes Facebook Japan Change 125

NetWits

DECEMBER 21, 2010

You need to connect with your online donors as much as you do your with your offline donors. No one will be able to donate to you if they can’t find you in the first place! Focus on your relationships.

Online 171

Online Giving Tips Search 171

NetWits

MAY 26, 2011

When used specifically with offline campaigns, appeals or ads we can use as a source metric. By comparing to industry averages (roughly 30%, 20% and 50%, respectively), and against our own internal month-to-month bench marks, we can determine ares prime for improvement.

Report 251

Report Web Analytics Comparison 251

NetWits

JULY 12, 2011

I was surprised to see these results because getting people to attend offline events is not a low barrier. Staff said that Facebook helped build enthusiasm for events when people reposted the info and shared it with friends.

Facebook 250

Facebook Time Social Network Advocacy 250

NetWits

JUNE 23, 2011

The majority of gifts are still received offline and with an integrated approach the average donor value is shown to be higher. Put together a style guide that contains the organization’s logo, font types, font sizes and specifications around the use of the logo. This gives staff an easy-to-use reference guide and reduces inconsistencies.

Campaign 253

Campaign Fundraising Maryland Channel 253

NetWits

AUGUST 8, 2011

If you want to learn more about how we raised over $200k in 5 short months through finding and empowering our Aunt Mabels join us for a one hour free webinar … Thursday 8/11 @ 1pm ET.

Training 197

Training Train Mail Offline 197

NetWits

MAY 23, 2012

flyers or offline donation forms). In her role of Community Marketing Manager at Maine Cancer Foundation , Erlene LeBorgne specializes in developing creative ways to cultivate her community of avid supporters and assist them with their fundraising efforts.

Badge 205

Badge Fundraising Cancer Colorado 205

NetWits

DECEMBER 2, 2010

You will also want to ensure that online communications are coordinated with offline communications such as direct mail efforts. Importantly, keep a shared calendar (Gantt charts make the best) of planned offline and online communications. Think about how email marketing fits in with your overall goals. Additional Tips.

email 149

email Marketing Mail Metrics 149

NetWits

MARCH 24, 2011

Previously, the committee would track all of their progress offline. Patti: Our executive committee is volunteer based. They make decisions for the event. One of their primary goals is to go out and secure corporate sponsorships. the spreadsheet was a mile long. Ian: What challenges did you have with tracking via the spreadsheet?

Fundraising 185

Fundraising Track Offline Volunteer 185

NetWits

JUNE 13, 2011

The study confirms what we already know: online donors are younger, have higher incomes and give larger initial gifts than offline-acquired donors. on the NTEN Blog , NTEN’s Holly Ross writes: “For those of you waiting for the direct-mail death toll, it looks like you’ll be waiting a while longer.

Channel 118

Channel News Mail Blogger 118

NetWits

FEBRUARY 27, 2012

Online fundraising research suggests that if you move an online acquired donor to on offline channel (i.e. The lifetime value of an online acquired donor is roughly $128 dollars to your organization.

Examples 168

Examples Program Los Angeles Giving 168

NetWits

AUGUST 23, 2011

Online, offline, in social media, at the event, after the event and everywhere else – tell your heartfelt stories and explain how donations would/could be used. It’s possible your non-fundraisers or low-dollar fundraisers have lost sight of this somewhere along-the-way. Make sure your event is all about your cause.

Raise 209

Raise Money Fundraising Social Media 209

NetWits

JANUARY 29, 2009

As 78% of nonprofits send event invitations through direct mail, this wide gap between online and offline is an area that screams for better constituent service. Online event registration – 49% of nonprofits allow prospective attendees to register for events online.

Websites 105

Websites Newsletter Internet Offline 105

NetWits

FEBRUARY 17, 2012

The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors. Plus, revenue and household income for online acquired donors is significantly higher than for offline acquired donors.

Offline 275

Offline Donor Online Aggregator 275

NetWits

MAY 20, 2008

The Challenge: Bread for the City wanted a new website that would create a more professional image, drive more support for the mission, and allow the organization to better integrate its online and offline marketing activities.

Blackbaud 105

Blackbaud Registration Flash Images 105

NetWits

OCTOBER 4, 2011

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. Offline still rules …. 90%+ of fundraising revenue comes from offline sources. They key to raising more money is to figure out how to utilize offline and online channels together.

Offline 279

Offline Results Fundraising Blackbaud 279

NetWits

MAY 30, 2012

Online Donors Need to be Moved Offline. It’s become increasingly common for new donors to give their first gift online, but without a strategy to move these new donors to an offline cultivation channel you’ll miss out on a significant increase in fundraising revenue. i.e. Direct Mail.

Online 234

Online Fundraising Offline Mail 234