NetWits

JUNE 28, 2010

When push comes to shove, there are really only two different social networking strategies for nonprofits: Reaching out and rounding up. You are reaching out when you extend your organization into existing networks, building your brand off-site and tapping into the existing user base of The Usual Suspects (1).

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Social Network Network Strategy Organization 121

NetWits

SEPTEMBER 27, 2012

You may have noticed: Social media seems to be the talk of nonprofits for the past few years. A quick scan of nonprofit-focused publications and websites, as well as the session topics at nonprofit conferences, will confirm that organizations are interested in how to use social media. Nonprofits and Social Media?

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Social Media Media Social Channel 175

NetWits

MARCH 11, 2012

Yesterday we talked about the importance of content marketing for nonprofits. Knowing that it can be tough to execute on we thought we’d give you a few examples of nonprofits effectively using content marketing as a key part of their online strategy. Here are 5 nonprofit content marketing examples. Hopefully you caught it.

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Content Story Marketing YouTube 213

NetWits

MARCH 10, 2012

It got me thinking about how content is used by nonprofits to help them connect with the right audience online. The concept of creating content to engage with your audience isn’t new, especially in the nonprofit world, but it is becoming more and more critical when it comes to creating success online. Am I right?

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Content Marketing Online Wikipedia 201

NetWits

MARCH 15, 2012

If you’re a nonprofit thinking about content marketing then put the “ Lethal Generosity ” concept into your plans. This idea really is the key to your nonprofits online engagement and marketing strategy. Three things every nonprofit is looking to do. Whats lethal generosity? A 5 Step Plan. Learn From the Best.

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Content Marketing Nonprofit Strategy 226

NetWits

MARCH 20, 2012

Now that you’ve indulged my nostalgia, think about how this scenario can easily translate into your nonprofit website’s interactions and engagement with your constituents. Your website’s design communicates your organization to the world, and should consider the same care that a person would consider when looking for a mate.

Websites 168

Websites Tips Evaluation Nonprofit 168

NetWits

APRIL 25, 2012

Effective nonprofit websites don’t exist as boutiques to show off information. You know that your nonprofits website is a tool that should be used. Here are two of the ten key elements every nonprofit website should have. To create an effective nonprofit website you’ve got to focus on your homepage.

Websites 180

Websites Effective Create Nonprofit 180

NetWits

MARCH 3, 2011

I’ve enjoyed watching the use of QR codes grow recently, particularly in the nonprofit space. The Pancreatic Cancer Action Network is a national organization creating hope in a comprehensive way through research, patient support, community outreach, and advocacy for a cure. Read more about: How Nonprofits Can Use QR Codes.

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Awareness Cancer Raise Mobile 242

NetWits

NOVEMBER 9, 2010

Your Open Community is your people who are bonded by what your organization represents and care enough to talk to each other (hopefully about you!) Maddie : Well, we see the book as a conversation starter — we hope lots and lots of people will get the chance to read it, and think about how the concepts affect their organization.

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Open Community NTC Social Media 159

NetWits

JUNE 20, 2011

This is a guest post by the one and only Nonprofit Facebook Guy – John Haydon (also a good buddy of mine). — Facebook Pages include a reporting module called “Insights&# which enables Page admins to understand how to better use their Page to market their cause and organization. Make sure to check out his blog [link].

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Facebook Question Demographics Interaction 278

NetWits

SEPTEMBER 1, 2011

This interactive panel will showcase nonprofit case studies about advanced social media campaigns with multi-channel marketing strategies linked to CRM services. Leading nonprofits practitioners will share all about how they use measurement to improve strategy and prove results. Change Makers: How Nonprofits Create Change Online.

Social Media 148

Social Media Case Study Chad Nonprofit 148

NetWits

SEPTEMBER 19, 2011

Making a difference, a positive impact in the world, is the entire reason your nonprofit organizations exists. In essence, your staff can reach more people and bring the human side of your organization to life. How do you see Facebook subscriptions working for your organization? With them, the sky is the limit.

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Facebook Attention Hype Tutorial 187

NetWits

MARCH 6, 2013

Sending the right email message to the right constituent at the right time can be almost impossible to organize manually. But, what if it didn’t have to be that way?

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email Marketing Nonprofit Time 220

NetWits

MAY 26, 2011

No wonder than, I am commonly asked; “What are the top web analytics reports and tools every nonprofit should know?&#. What is Google Analytics missing that would help your nonprofit? What tips or tricks can you offer other nonprofits using Google Analytics? What is your favorite Google Analytics tool or report?

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Report Web Analytics Comparison 251

NetWits

APRIL 23, 2012

Organize Tasks by Significance. Wrapping it up … When you browse the websites of nonprofits, it is often clear who has spent the time and effort on a real audience analysis and who has not. Find out what these tasks and paths are by watching your audience interact with your current website.

Websites 253

Websites Analysis Audience Design 253

NetWits

JUNE 3, 2009

Sarah “Kintera” as she is affectionately known in the office, co-presented with me at two conferences this year, the 2009 Target User’s Forum and the 2009 Ottawa Conference for Nonprofits. You can view the full presentation online , or continue reading for a quick summary.

Chapter 100

Chapter Kintera Virtual Cancer 100

NetWits

MAY 31, 2012

If you run your nonprofit’s email communication program you’re likely always thinking of ways to get better. But with average nonprofit open rates at 13% and click-through rates at 2.1% To get you started, here are 5 follow-up email strategies from top nonprofits : 1) Related News of the Day. 2) Progress Update.

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Rate Technique email Open 172

NetWits

MARCH 21, 2012

TechSoup Global wants to learn more about how nonprofits, libraries, foundations and all types of NGOs use traditional and cloud-based technology. They will provide insights into how social benefit organizations are using technology and into the currents needs and issues around adopting cloud technologies. Don’t wait to long.

Technology 120

Technology United States NGO Library 120

NetWits

NOVEMBER 5, 2010

Your 300-word essay should briefly explain what the designated organization does and the challenges it faces. The essay should also focus on how the organization should use technology and media to further its goals beyond fundraising. Develop new and more appropriate measures of impact of your organization’s efforts.

Interaction 115

Interaction Program Blackbaud Profit 115

NetWits

SEPTEMBER 11, 2009

We’ve talked about Why Twitter Matters a bit, but there’s so much more that we can learn from what nonprofits are doing. Over the past year nonprofit organizations have begun to see the potential in using Twitter for fundraising, outbound communication, community building, marketing, sales, and more.

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Twitter Slides Nonprofit Social Network 105

NetWits

JUNE 8, 2010

Of all the things Facebook did, nonprofits should pay most attention to Facebook for Web Sites - a new platform that enables you to use Facebooks social plugins to enhance your organizations website. Or maybe you’ve seen changes appearing on one of the sites you frequently visit - there are over 100,000 of them out there.

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Plugin Facebook Social Guide 148

NetWits

AUGUST 25, 2010

Donors represent one of the most important (if not the most important) segments of many nonprofit organizations. These donors are essentially the investors of your organization, and as such, they deserve full accountability from you to ensure their money is being spent wisely.

Tips 107

Tips Nonprofit Money Donor 107

NetWits

JULY 23, 2009

This number does not account for organizations with income less than $25K (and therefore does not file the Form 990 with the IRS). The largest concentration of nonprofits in the nation is located in the San Francisco Bay Area. Many have questioned the sustainability of NPO’s nationwide asking; "Will nonprofits survive in 2010?"

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San Francisco Statistics Files National 100

NetWits

JUNE 6, 2011

Remember not to make it difficult to access resources, but I suspect every organization has at least some content that could be secured. By logging on to a website we are allowing that site to track every page we visit and keep that information associated with our account.

Websites 165

Websites Offline Doc Newsletter 165

NetWits

FEBRUARY 16, 2011

No matter how big your organization is, if the search engines cannot find new content when they come to spider through, your ranking will drop. For instance, instead of just using “Click Here” make sure you include a few other good keywords in that link. Post often. Content is and will be king for a while.

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Google Search Images Analytics 225

NetWits

APRIL 5, 2013

based national nonprofits in 2012. Nonprofits often use this study to benchmark their own online activities and fundraising ideas. For certain nonprofit sectors, the eNonprofit study cites real world activities as a possible cause. The much-anticipated 2013 eNonprofit Benchmark study was released last week. percent to 4.5

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Rate email Ideas Trend 235

NetWits

JULY 12, 2011

—. How much time should your nonprofit spend engaging with their “fans” on Facebook? Or will nonprofit campaigners who spend eight hours a week on their FB fanpage see better results such as more actions taken on campaigns and increased donations? of the organizations fundraising on Facebook, raised $10K or more.

Facebook 250

Facebook Time Social Network Advocacy 250

NetWits

JANUARY 30, 2013

Let's dive into this term and discover what responsive design is all about, why it is important for nonprofits and what your alternatives are if responsive design is not the best fit for your organization. The mobile buzzword of the year is "responsive design."

Mobile 204

Mobile Alternative Design Nonprofit 204

NetWits

MAY 17, 2012

Download the complete 2011 Online Fundraising Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. Online Fundraising has become a popular and successful method for nonprofits trying to increase revenue and acquire new donors.

Results 230

Results Online Donor Fundraising 230

NetWits

APRIL 24, 2012

It’s a living, breathing and ever evolving thing that must resonate throughout all aspects of your organization. It’s what your constituents think of you, the energy your organization portrays, and the feeling evoked from your communications. As a nonprofit, you can’t afford to dilute your brand with inconsistent messages.

Problem 182

Problem History Guidelines Press 182

NetWits

NOVEMBER 1, 2011

Guest post by Darian Rodriguez Heyman , creator of the nationwide Social Media for Nonprofits conference series and former Executive Director of Craigslist Foundation. . How can each of you take your cause viral, whether it’s an exciting announcement, a newly released YouTube video, or the nonprofit you represent?

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Effective Social Media Remix Atlanta 192

NetWits

SEPTEMBER 10, 2009

Your brand is much more than a logo or symbol used on a website or stationery, it is the representation of your entire organization to the public…how you are representing yourself.

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Evaluation Images Social Media Public 116

NetWits

JANUARY 25, 2010

Did you know that activists on your nonprofit’s email list are seven times more likely to donate money to your organization than non-activists are? Make sure you start 2010 off right by adopting the latest best practices for online advocacy as a proven strategy to recruit and retain donors, while advancing your mission.

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Advocacy Free Adopt Fundraising 100

NetWits

MARCH 25, 2013

Email, web design, user-generated content and paid search are all ways to improve your nonprofit’s reach and increase web traffic. How are you highlighting your nonprofit’s impact online? However, schools aren’t the only organizations jumping on board with this new marketing technology. Interactive Maps.

Online 207

Online Map United States Interaction 207

NetWits

JUNE 26, 2012

We don’t want to miss out on opportunities that help us reach our goals so we watch the industry, what other nonprofits are doing, and even the for profit world to get new and fresh ideas. It’s not surprising that one of the questions I get asked most from the nonprofits I work with is “ what’s next in fundraising ?”

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Develop Create Fundraising Virtual 193

NetWits

FEBRUARY 16, 2012

The report combines findings from The Blackbaud Index of Online Giving with additional multi-year giving data to provide the most comprehensive analysis of online giving trends in the nonprofit sector. billion in total fundraising from 1,560 nonprofits. Large organizations grew by 8.6% and medium organizations grew 13.1%

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Trend Online Giving Analysis 141

NetWits

JUNE 7, 2012

Download the complete 2011 Online Giving Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. For a large portion of the nonprofit sector December is a critical time of year. Download the report now! . Key takeaway.

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Online Fundraising Benchmark Report 221