Nonprofit Tech for Good

JUNE 20, 2011

The vast majority of online donations come from a click in an e-newsletter, as do most new Facebook Fans, Twitter Followers, and text alert subscribers. E-newsletters will likely be eulogized at some point, but for now and in the near future, nonprofits that do not publish e-newsletters are definitely at a disadvantage.

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Newsletter Social Media Media Social 193

The Storytelling Non-profit

JUNE 1, 2022

Newsletters are an unquestionably good way to build relationships with your constituents, in particular, donors. When done well, your newsletter can even help your organization raise money. But for any of that to happen, you must have content to put into your newsletter. 10 ENGAGING NON-PROFIT NEWSLETTER IDEAS 1.

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Nonprofit Tech for Good

APRIL 14, 2013

My e-newsletter is by far the driving force behind Nonprofit Tech 2.0. Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. Human Rights Watch e-Newsletter :: Subscribe.

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Nonprofit Tech for Good

JANUARY 22, 2013

Many nonprofits need social media training - they just don’t know it. There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment).

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Nonprofit Tech for Good

SEPTEMBER 23, 2013

As a follow-up to Five Online Fundraising Best Practices for Small NGOs in Developing Countries , below are five social media best practices specifically tailored for small NGOs in developing countries. Ensure that you have a prominently featured donate button, e-newsletter subscribe option, and social network icons on both pages.

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Nonprofit Tech for Good

JULY 30, 2012

Your nonprofit can learn a lot from the 11 (mostly large) nonprofits listed below by simply following, liking, and subscribing to their e-newsletter, blog, Facebook Page, Twitter, YouTube Channel, etc. A small selection of that criteria is as follows: Consistent use of a visually compelling square avatar across all social networks.

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Nonprofit Tech for Good

JULY 6, 2023

Nonprofit Tech for Good launched in 2005 as a Myspace page and in the 18 years since we’ve been through multiple early adoption phases of new social media — first Facebook and Twitter and then on to LinkedIn, Instagram, Pinterest, and Tumblr. Traditional marketing and fundraising threads are not getting much traction.

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Nonprofit Tech for Good

FEBRUARY 8, 2012

At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits.

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Nonprofit Tech for Good

APRIL 22, 2013

Until recently the nonprofit pioneers of the Social Web had to mostly rely on their intuition that their social media campaigns were resulting in more dollars raised online, an increase in brand and cause awareness, and higher rates of volunteer recruitment and retention. Fundraising Social Media' Source: Avectra.

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TechImpact

OCTOBER 13, 2014

In past blogs we’ve talked seemingly ad nausea about how technology, donation forms, and social media can support a nonprofit’s fundraising efforts. Social media in particular is where nonprofits are turning to get their mission talked about, with the ultimate goal of driving more donations to that mission. The community.

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Nonprofit Tech for Good

JULY 9, 2012

Working within the confines of an almost non-existent online communications budget, my primary responsibilities were to maintain our website and publish a twice-monthly e-newsletter, quarterly print newsletter, and numerous print fundraising appeals through out the year. Here are five reasons why: 1.

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Nonprofit Tech for Good

APRIL 23, 2013

This webinar begins with a general introduction to Twitter and then quickly moves on to demonstrate how nonprofits can use the site to increase their supporter base, website traffic, e-newsletter subscribers, online donors, and overall visibility on the Internet. Social Media for Social Good: A How-To Guide for Nonprofits.

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Nonprofit Tech for Good

MARCH 24, 2011

Your nonprofit’s social media campaigns are only as good as the social media manager running them. Facebook, Twitter, and Foursquare are not miracle-producers. These are just some of the required skills necessary for a successful social media manager: 1) The ability and desire to blog.

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Social Media Skills Management Media 266

Nonprofit Tech for Good

DECEMBER 12, 2011

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment).

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The Fundraising Authority

DECEMBER 11, 2020

See that big sign-up box for our newsletter on the top right corner? If not, you should get one, and offer to give your users something of value, for free, in return for giving you their e-mail addresses and permission to add them to your e-newsletter list. Are you sending out newsletters? Create Social Media Leadership Roles.

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Online Fundraising Mail Newsletter 243

Nonprofit Tech for Good

APRIL 7, 2011

To begin, here are five ways to integrate social media into your nonprofit’s website: 1) Add social networking icons to your homepage. Increasingly supporters expect to find social networking icons on your nonprofit’s homepage. 2) Embed Twitter and Facebook widgets into your homepage.

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Nonprofit Tech for Good

NOVEMBER 7, 2012

This webinar begins with a general introduction to Twitter and then quickly moves on to demonstrate how nonprofits can use the site to increase their supporter base, website traffic, e-newsletter subscribers, online donors, and overall visibility on the Internet. Social Media for Social Good: A How-To Guide for Nonprofits.

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Twitter Demonstration Newsletter Nonprofit 195

Nonprofit Tech for Good

APRIL 2, 2016

Small (and medium-sized) nonprofits have a different experience on social media than large nonprofits. Small nonprofits have to work harder at growing their following and most often the work of social media management is added to an already full job description. Social media is in a weird transition right now.

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Nonprofit Tech for Good

OCTOBER 30, 2012

This webinar begins with a general introduction to Twitter and then quickly moves on to demonstrate how nonprofits can use the site to increase their supporter base, website traffic, e-newsletter subscribers, online donors, and overall visibility on the Internet. Social Media for Social Good: A How-To Guide for Nonprofits.

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Twitter Demonstration Newsletter Nonprofit 191

Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The range of nonprofits using social media and their subsequent levels of commitment vary widely — as do their expertise, implementation and, of course, return on investment.

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Nonprofit Tech for Good

MARCH 24, 2010

“A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. If you are using social media correctly, then your numbers should rise from month-to-month. e-Newsletter Subscribers. Website Traffic.

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Nonprofit Tech for Good

AUGUST 9, 2021

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits. Launched on May 5, 2003, LinkedIn is a social network for professionals. 1) Set up and prioritize LinkedIn Pages in your social media strategy.

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Nonprofit Tech for Good

JULY 3, 2012

We’re almost a decade into using social media and yet one of the most striking realities when I give in-person social media trainings is the wide variety of experience of the nonprofits in the room. The spectrum of expertise and passion for social media swings wide.

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NetWits

MAY 12, 2011

Do you know how many of your supporters use popular social networks like Facebook, Twitter, and YouTube? Twitter has over 16 million users. With usage stats like that it’s probably safe to assume that a large portion of your supporter are using at least one social network, right? Twitter as a Multiplier.

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Social Media Studies Fundraising Media 279

Nonprofit Tech for Good

JANUARY 14, 2013

It’s commendable, but after four years of recession and the likelihood that you generously added social media to your already packed job description without compensation, it’s not sustainable and being overworked and underpaid will only lead to burnout and resentment. Despite popular memes that social media is “Free!”

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Nonprofit Tech for Good

APRIL 20, 2013

This webinar demonstrates how nonprofits can implement a successful social media strategy in eleven steps. Topics include understanding how much time social media requires, how to track return on investment (ROI), and how to craft a social media policy for your nonprofit. Michaela via Twitter.

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Nonprofit Tech for Good

FEBRUARY 17, 2011

Would you ever put a cropped logo on your website or in your e-newsletter? Or sign off on a proof for a print newsletter or funding appeal where your logo was cropped or shrunk so small it was made completely unreadable? Twitter :: Needs Improvement. Twitter :: Examples of Excellence. Of course not!

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Forum One

MAY 25, 2023

As a government entity, you may have joined Twitter years ago, using it to provide valuable customer experiences to your constituents and communities. But what if Twitter is no longer a reliable way to interact with your “customers”? The majority of Americans who use Twitter have taken a break from the platform in the past year.

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Nonprofit Tech for Good

DECEMBER 2, 2012

Even though a large percentage of NGOs in Asia Pacific now regularly use social media in their online fundraising and communications campaigns, few social media practitioners in the NGO sector have been properly trained on how to best utilize sites such as Facebook, Twitter, YouTube and Flickr.

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Nonprofit Tech for Good

JULY 22, 2012

To better accommodate nonprofits located in Asia Pacific, each fall I offer a series of social media webinars scheduled for nonprofits located in the Asian Pacific Time Zones ( View Webinars for Nonprofits in the U.S. October 23: Facebook Pages and Twitter. Social Media for Social Good: A How-To Guide for Nonprofits.

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Nonprofit Tech for Good

JULY 11, 2012

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit.

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Nonprofit Tech for Good

MAY 3, 2011

Based on more than 15 years of experience in nonprofit communications and 15,000+ hours spent utilizing social and mobile media, Social Media for Social Good: A How-To Guide for Nonprofits, written by Heather Mansfield , is a comprehensive 270-page hardcover book packed with more than 100 best practices covering Web 1.0,

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Nonprofit Tech for Good

MAY 3, 2011

Title: Social Media for Social Good: A How-To Guide for Nonprofits. Dedication: This book is dedicated to all the nonprofit staff and volunteers worldwide who Tweet, Share, Update, Friend, Like, Check-in, Join, Connect, and Post for Social Good. Chapter 1 Websites, E-newsletters, and “Donate Now” Campaigns.

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Nonprofit Tech for Good

APRIL 21, 2022

2) Give social media shoutouts. When Americans spend nearly an hour a day scrolling Facebook, an organization should make the most of social media engagement to show donors the impact of their donations. 3) Give something real. 5) Give numbers. 6) Give reports.

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Nonprofit Tech for Good

MAY 10, 2010

years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter , Facebook , YouTube , and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. For the last 4.5

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EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. First things first, Amy shared an important piece of advice: before you ask about how a social post performed, be sure qualify what you're asking for.

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Everyaction

JULY 18, 2018

They all get great newsletters. From the must-have industry news, to the Friday afternoon necessities (I’m looking at you, This Week in Cats), here’s 10 newsletters to get you started. Nonprofit Tech for Good - Weekly Newsletter. Moz - Newsletter. Do you like your newsletters nice and brief? It’s going to be great.

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