Nonprofit Tech for Good

SEPTEMBER 28, 2017

Now entering its sixth year, #GivingTuesday is a global day of giving fueled by the power of social media. Prominently feature the date (November 28), the #GivingTuesday hashtag, a “Donate” button, links to your social networks, social sharing, and an e-newsletter opt-in. Best Practice #2: Design Visual Content.

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The Storytelling Non-profit

JUNE 1, 2022

Newsletters are an unquestionably good way to build relationships with your constituents, in particular, donors. When done well, your newsletter can even help your organization raise money. But for any of that to happen, you must have content to put into your newsletter. 10 ENGAGING NON-PROFIT NEWSLETTER IDEAS 1.

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Nonprofit Tech for Good

JUNE 20, 2011

The vast majority of online donations come from a click in an e-newsletter, as do most new Facebook Fans, Twitter Followers, and text alert subscribers. E-newsletters will likely be eulogized at some point, but for now and in the near future, nonprofits that do not publish e-newsletters are definitely at a disadvantage.

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Nonprofit Tech for Good

FEBRUARY 14, 2011

People are often surprised when I say that if given the choice, I would choose 10,000 e-Newsletter subscribers over 10,000 Followers on Twitter, 10,000 Fans on Facebook, or 10,000 Friends on Foursquare… combined. That said, here are five ways to do so using social media: 1) Blog, blog, blog! Consequently, so has my ROI.

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Pamela Grow

MARCH 10, 2021

In the Simple Development Systems’ donor communications model, we’ve always recommended both a print and an e-newsletter. Your print newsletter serves as a stewardship device, one where you share your donor’s impact and simply make them feel good about their support. What are the basics of a good nonprofit e-newsletter?

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Nonprofit Tech for Good

OCTOBER 25, 2022

The red newsletter opt-in top bar on Nonprofit Tech for Good is the best-performing newsletter CTA on our website. Nonprofit Tech for Good embeds a newsletter opt-in at the bottom of each post (see below) which surprisingly results in 5-10 new subscribers daily. 1) Embedded newsletter opt-in on the Marshall Project blog.

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Nonprofit Tech for Good

APRIL 14, 2013

My e-newsletter is by far the driving force behind Nonprofit Tech 2.0. And even though a recent report pointed out that email open and donor response are dropping in the nonprofit sector, I can’t help but wonder if current (yet old) e-newsletter design trends have a lot to do with the results. Top of e-Newsletter: 1.

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Nonprofit Tech for Good

JANUARY 22, 2013

Many nonprofits need social media training - they just don’t know it. There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment).

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Nonprofit Tech for Good

SEPTEMBER 23, 2013

As a follow-up to Five Online Fundraising Best Practices for Small NGOs in Developing Countries , below are five social media best practices specifically tailored for small NGOs in developing countries. Ensure that you have a prominently featured donate button, e-newsletter subscribe option, and social network icons on both pages.

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Nonprofit Tech for Good

JUNE 1, 2023

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. To stand out from the clutter, nonprofits that embrace content marketing have the best chance of growing their website traffic, increasing email and social media engagement, and inspiring online donations.

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Nonprofit Tech for Good

JULY 30, 2012

Your nonprofit can learn a lot from the 11 (mostly large) nonprofits listed below by simply following, liking, and subscribing to their e-newsletter, blog, Facebook Page, Twitter, YouTube Channel, etc. A small selection of that criteria is as follows: Consistent use of a visually compelling square avatar across all social networks.

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Nonprofit Tech for Good

APRIL 10, 2022

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits. Embrace a writing style known as plain language which is becoming an increasingly important skill for social media managers. Twitter is not for every nonprofit.

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Nonprofit Tech for Good

APRIL 2, 2013

Although social media has revolutionized how nonprofits communicate online with their supporters and donors, online fundraising tools like “Donate Now” buttons and e-newsletters are essential building blocks to a successful social media strategy. View: All Webinars for Nonprofits.

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Achieve

OCTOBER 6, 2023

Social media is an indispensable tool for raising awareness for your nonprofit’s cause, reaching new audiences, and strengthening your relationships with donors. However, your nonprofit isn’t the only one that understands just how valuable social media can be for your fundraising efforts. After all, with 4.9

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Social Media Metrics North Carolina Media 52

Nonprofit Tech for Good

FEBRUARY 8, 2012

At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits.

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Nonprofit Tech for Good

JANUARY 27, 2013

Although social media has revolutionized how nonprofits communicate online with their supporters and donors, online fundraising tools like “Donate Now” buttons and e-newsletters are essential building blocks to a successful social media strategy. View: All Webinars for Nonprofits.

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Nonprofit Tech for Good

FEBRUARY 9, 2013

Although social media has revolutionized how nonprofits communicate online with their supporters and donors, online fundraising tools like “Donate Now” buttons and e-newsletters are essential building blocks to a successful social media strategy. View: All Webinars for Nonprofits.

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Newsletter Online Fundraising Social Media 188

Achieve

DECEMBER 8, 2022

Social media can be an extremely effective way to reach new audiences for your nonprofit and secure more donations for your cause. Nonprofit outreach should balance donor acquisition with donor engagement, so how do you utilize social media for both efforts? Create connections between your site and social profiles.

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Nonprofit Tech for Good

OCTOBER 9, 2012

Although social media has revolutionized how nonprofits communicate online with their supporters and donors, online fundraising tools like “Donate Now” buttons and e-newsletters are essential building blocks to a successful social media strategy. View: All Webinars for Nonprofits.

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Nonprofit Tech for Good

SEPTEMBER 30, 2012

Although social media has revolutionized how nonprofits communicate online with their supporters and donors, online fundraising tools like “Donate Now” buttons and e-newsletters are essential building blocks to a successful social media strategy. View: All Webinars for Nonprofits.

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Nonprofit Tech for Good

APRIL 22, 2013

Until recently the nonprofit pioneers of the Social Web had to mostly rely on their intuition that their social media campaigns were resulting in more dollars raised online, an increase in brand and cause awareness, and higher rates of volunteer recruitment and retention. Fundraising Social Media' Source: Avectra.

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Neon CRM

JULY 26, 2023

A nonprofit’s social media posts using the #GivingTuesday hashtag (which received over 20 billion impressions in 2019!) That’s why showing up online on GivingTuesday—particularly on social media—can help nonprofits make the most of this popular giving day. But on social media, you can post a lot more.

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Nonprofit Tech for Good

JULY 9, 2012

Working within the confines of an almost non-existent online communications budget, my primary responsibilities were to maintain our website and publish a twice-monthly e-newsletter, quarterly print newsletter, and numerous print fundraising appeals through out the year. Here are five reasons why: 1.

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Nonprofit Tech for Good

JULY 6, 2023

Nonprofit Tech for Good launched in 2005 as a Myspace page and in the 18 years since we’ve been through multiple early adoption phases of new social media — first Facebook and Twitter and then on to LinkedIn, Instagram, Pinterest, and Tumblr. Traditional marketing and fundraising threads are not getting much traction.

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TechImpact

OCTOBER 13, 2014

In past blogs we’ve talked seemingly ad nausea about how technology, donation forms, and social media can support a nonprofit’s fundraising efforts. Social media in particular is where nonprofits are turning to get their mission talked about, with the ultimate goal of driving more donations to that mission. The community.

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Nonprofit Tech for Good

MARCH 24, 2011

Your nonprofit’s social media campaigns are only as good as the social media manager running them. These are just some of the required skills necessary for a successful social media manager: 1) The ability and desire to blog. Fresh content drives the Social Web. 2) Is mobile.

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Nonprofit Tech for Good

DECEMBER 12, 2011

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment).

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Nonprofit Tech for Good

APRIL 7, 2011

To begin, here are five ways to integrate social media into your nonprofit’s website: 1) Add social networking icons to your homepage. Increasingly supporters expect to find social networking icons on your nonprofit’s homepage. Related Links: Social Media and Mobile Technology Webinars for Nonprofits.

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Nonprofit Tech for Good

DECEMBER 8, 2021

Quarterly Impact Reports enhance your website, email, and social media content strategy. Prominently feature a call-to-give, an email newsletter opt-in, and a call-to-follow on social media on your landing page. Promote your landing page each quarter on social media for one month. Email #1 ?

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Nonprofit Tech for Good

JANUARY 14, 2013

It’s commendable, but after four years of recession and the likelihood that you generously added social media to your already packed job description without compensation, it’s not sustainable and being overworked and underpaid will only lead to burnout and resentment. Despite popular memes that social media is “Free!”

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Nonprofit Tech for Good

APRIL 2, 2016

Small (and medium-sized) nonprofits have a different experience on social media than large nonprofits. Small nonprofits have to work harder at growing their following and most often the work of social media management is added to an already full job description. Social media is in a weird transition right now.

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Nonprofit Tech for Good

JULY 3, 2012

We’re almost a decade into using social media and yet one of the most striking realities when I give in-person social media trainings is the wide variety of experience of the nonprofits in the room. The spectrum of expertise and passion for social media swings wide.

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Nonprofit Tech for Good

MARCH 24, 2010

“A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. If you are using social media correctly, then your numbers should rise from month-to-month. e-Newsletter Subscribers. Website Traffic.

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The Fundraising Authority

DECEMBER 11, 2020

See that big sign-up box for our newsletter on the top right corner? If not, you should get one, and offer to give your users something of value, for free, in return for giving you their e-mail addresses and permission to add them to your e-newsletter list. Are you sending out newsletters? Create Social Media Leadership Roles.

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Nonprofit Tech for Good

MAY 3, 2011

Based on more than 15 years of experience in nonprofit communications and 15,000+ hours spent utilizing social and mobile media, Social Media for Social Good: A How-To Guide for Nonprofits, written by Heather Mansfield , is a comprehensive 270-page hardcover book packed with more than 100 best practices covering Web 1.0,

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Nonprofit Tech for Good

JULY 22, 2012

To better accommodate nonprofits located in Asia Pacific, each fall I offer a series of social media webinars scheduled for nonprofits located in the Asian Pacific Time Zones ( View Webinars for Nonprofits in the U.S. Related Links: Social Media and Mobile Technology Webinars for Nonprofit in the U.S. and Canada ).

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Nonprofit Tech for Good

APRIL 5, 2024

Using tech to market your golf tournament lets you seamlessly fold it into your current digital strategies on channels such as: Social media. Leverage both organic and paid social media channels to help spread the word about the tournament. Email campaigns. Organizational website.

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