Kevin07 creator behind national fundraiser | The Australian: "Neil Lawrence, of Sydney advertising agency Lawrence Creative Strategy, had initially planned only to host a barbecue himself and pass the hat around for flood victims.
But after he tweeted his intentions the idea took off.
So he instructed his agency staff to design a logo, website and Facebook page to encourage Australians around the country to host a fundraising barbie of their own. The campaign has subsequently won the support of many politicians and entertainers, among them Julia Gillard."
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