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Digital Must-Haves for Fall Fundraising Success Part 6: Mobile Messaging

EveryAction

This week’s sixth and final topic: mobile messaging. What is mobile messaging? Many of us know mobile messaging as texting , or if we’ve been using it long enough, as SMS (short messaging service) and MMS (multimedia messaging service.) Why should nonprofits use mobile messaging?

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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. Marketing-related text messages have an incredibly high open rate of about 99%, compared to the average email open rate, which is closer to 30%. You can read all about it here.

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2024 Online Fundraising Statistics for Nonprofits

Nonprofit Tech for Good

Neon One ] 72% of individuals say that the presence of a charity rating badge increases their likelihood of giving. Double the Donation ] The current donor retention rate is 41.9%. M+R Benchmarks ] Online Giving The average gift made on desktop devices is $194; for mobile users, the average gift is $94. [ increase in revenue.

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10 Steps to Better Mobile Donation Forms

sgEngage

In 2020, some studies showed that mobile website traffic surpassed desktop traffic. Hopefully, your donation form is already mobile-friendly, but here are 10 tips to make it mobile-friendlier from online fundraising pros : Eliminate all unnecessary/nice-to-have fields. Title, Middle Name, Suffix, Comments – get rid of them all!

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Fundraising Ideas to Reverse the Trend of Declining Email Response Rates

NetWits

It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011. Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011.

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6 Clever Mobile Apps Created by Nonprofits

Nonprofit Tech for Good

All launched in 2014, the mobile apps listed below created by nonprofits clearly demonstrate that nonprofits are evolving in their approach to mobile apps. The hard truth is that only 39% of mobile apps are opened 11 times or more and 20% of apps are only opened once. Mobile for Good: A How-To Fundraising Guide for Nonprofits.

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3 BIG reasons not to build a Mobile App!

Whole Whale

So when conversations about mobile strategy come up, the idea of an app hammers the nail. According to data compiled by Statista in 2021, Americans spend 5-6 hours a day on mobile devices. As a reader of this, you’re probably in a decision phase around how to build out your nonprofit’s mobile strategy towards impact.

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