Connection Cafe

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University of Michigan – Setting a Higher Standard for Giving Days

Connection Cafe

Other times, we plan. On Giving Tuesday 2015 , The Office of University Development at University of Michigan set an example for how this kind of thoughtful planning and preparation can dramatically increase results: 1000 donors completed gifts online within the first 49 minutes. $1 1 million was raised by 10:03 a.m. Advanced Planning.

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Amway River Bank Run 2019: Connecting Community with Corporate Passions

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As a first-year title sponsor of the River Bank Run, Amway was excited to place their name behind a premier road race that was located in the company’s headquarters of Grand Rapids, Michigan. They were then able to hang out, spend time with fellow volunteers, and meet top Amway executives. As the largest 25K (15.5

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How Game On Cancer Cracked the Code on Engaging Physicians and Cancer Survivors

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So, h ow do the local and regional health systems get in front of these patients (and physicians) to compete for their time, talent , and treasures without the same resources as our competitors ? . The relationship between a doctor and their patient during such a vulnerable time in someone’s life is indescribable.

Cancer 48
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Should You Use Pop-Ups on Your Nonprofit Website?

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Remember that this could be the first time a user is coming to your website and they may be put off by a quick introduction of, “Hi. Give us your time, money or energy.” Having a clear, direct call to action is key, but make sure you are explaining what the user can expect from clicking the button.

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P2P Fundraising: Expanding Beyond the Fundraising Event

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They used the “March Madness” time frame to insert a sense of urgency around the campaign. It’s the most flexible P2P Fundraising option, where the supporter defines the activity, the location and the timing. University of Michigan is a great example of how a giving day at a university can help drive incredible support for a school.

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To those of you who just aren't getting it right

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Guest blog alert: In my past life as a staffer for a Girl Scout of the USA affiliate, I met Suneil Singh, the then Chief Communications Officer for Girl Scouts of Southeastern Michigan (for those of you with limited Michigan geography like me, think Detroit). At that time, there were more than 300 separate Girl Scout pages on Facebook.

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The Science of Nonprofit Marketing and New Donor Acquisition

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A modern marketing geek, crossfitter, Michigan State alum and tex-mex obsessed. Over time you will begin to see the variable that makes the most impact on your campaigns. Marketing Manager at Blackbaud – follow Clare @clareinatx. . Math and science were my least favorite subjects in school.