Nonprofit Tech for Good

FEBRUARY 23, 2021

Topic we’ll discuss include: Why video engagement is key and how to measure it. How to use audience testing and seed groups to improve engagement. << Which emotions trigger viewers’ impulse to share and comment. Which social media platforms are the most important for nonprofit video.

Video 344

Video Free Create FAQ 344

Association Analytics

NOVEMBER 20, 2023

Track, test and learn to improve your strategy: No retention strategy will work every time or on every type of member, which is why you need to be flexible and willing to adjust your efforts based on how successful they are. To learn more about member engagement best practices, check out this blog.

Retention 169

Retention Associations Professional Strategy 169

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? Test with a couple of links to see how it all works.

Donor 297

Donor Track Campaign Facebook 297

EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Measuring beyond "likes". Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100

Metrics Social Media Measure Media 100

Association Analytics

MAY 4, 2023

Having these kinds of insights will make you a rockstar at your association because you’re tying decisions to data and showing measurable results. Many people have good ideas, but using analytics to test the ideas, improve upon them and prove ROI on their efforts will set you apart!

Analytics 321

Analytics Skills Knowledge Associations 321

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. His creativity: I have a theory and I’m going to test it. Don’t let your vision become delusional.

Test 114

Test Impact Experiment San Francisco 114

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2012

Keo Savon, the young Cambodian woman supported by Measuring Networked Nonprofit book royalties. The frameworks and tips we outlined were field tested in real-time as part of my work as Visiting Scholar at the Packard Foundation with 60 of their grantees who participated in a peer learning/focuss group and contributed many of the case studies.

Measure 109

Measure Network Cambodia Chapter 109

Beneblog: Technology Meets Society

JUNE 22, 2013

Why Circumvention for the Purposes of Access is Crucial A Bookshare Briefing Paper Prepared for the Diplomatic Conference for Visually Impaired Persons The distributors of digital content often use technological protection measures (TPMs) to discourage the making of unauthorized copies.

Measure 181

Measure Technology Audio eBook 181

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2011

Not only did she wear a Tiara, but she shared her measurement insights in rhyme. I haven’t yet formally announced that I’ve been working on a book project with KD Paine to bring her Measure What Matters to the social good sector. Does your nonprofit have an amazing social media measurement success (or failure) story?

Measure 94

Measure Network Facilitation Social Media 94

sgEngage

MARCH 8, 2024

Barriers to Email Measurement Keep Rising Measuring email performance has changed, and it continues to become more difficult. The only completely reliable metric to measure email performance is conversion rate, which presents its own challenges, since conversion rates always lag behind open and click rates.

Benchmark 79

Benchmark Blackbaud Report Online 79

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2013

Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “ Advancing Social Media Measurement for Foundations.” Despite the difficulty of working measurement in a generic way, the output from sessions was quite valuable.

Measure 101

Measure Social Media Foundation Reflection 101

Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. There are many marketing technology tools that can help you measure success. If you’re doing an A/B test or targeting your email to a certain segment, it will also be difficult to refine your list without real-time access to your data.

Analytics 169

Analytics Marketing Taxonomy Module 169

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

What is it and what it means to use it as a measurement for improving Facebook engagement on your Facebook Page? This post summarizes some of the key points and resources shared. Measuring Your Edgerank Score. You could systematically test using best practices against your score.

Measure 100

Measure Facebook Screencast Metrics 100

Association Analytics

JUNE 17, 2021

We test our assumption by designing a targeted A/B email test for this group. Results : We measure performance of the test and roll out the most effective campaign based on registration numbers. We send a discount code vs. promoting what’s new at the next event. Predictive Analytics to focus your marketing.

Associations 318

Associations Data Registration Analytics 318

Candid

APRIL 20, 2023

As you define your goal(s), also think about how to measure it. Here are a few examples: Increase awareness and expand your audience: success is measured by an increase in followers, but you could also track things like shares, reposts, and retweets. Set a time period for the test. In a year, what will success look like?

Social Media 98

Social Media Data Strategy Media 98

Nonprofit Tech for Good

FEBRUARY 14, 2019

Running Facebook fundraising ads is an excellent way to reach your target audience and optimize for donations while generating data that allows you to measure your success. The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort.

Facebook 243

Facebook Fundraising ROI Virginia 243

Bloomerang

AUGUST 16, 2021

If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. But you’ve got to be patient, and you’ve got to have goals against which you can measure your results. You know what they say about measurement, right? That which gets measured gets done! Do more testing.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

This post summarizes the sessions I facilitated or participated in related to “ Measuring the Networked Nonprofit ,” which included a book signing, panel discussion in the Beacon Lounge , and a workshop with co-author KD Paine. What seemed to resonate most with the crowd was the concept of “ One Metric That Matters.”

Measure 98

Measure Data Facilitation Teen 98

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2011

Facebook Custom Landing Tabs + Measurement = Best Practice. Landing pages provide a fertile ground for testing and data collection much like nonprofits test their email newsletters. While custom tabs might look nice and can be strategic, if you don’t measure – it’s a waste of time. The Techy Stuff.

Measure 102

Measure Facebook Practice San Francisco 102

Greater Giving

SEPTEMBER 12, 2023

Impact measurement: Have open discussions about the effectiveness of AI and decide how you will monitor its success. For example, if you’re using a chatbot to answer queries on your site, you could measure response time, user satisfaction, and query resolution.

Team 98

Team Tips Fundraising Training 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2010

Social Media Measurement Tips View more presentations from Beth Kanter. I took measurement and since David Neff wore an apron and talked about kitchen tools and recipes, I riffed on cooking measuring techniques. My points were simple: 1) Measuring Cup : Identify the right results and pick the right metrics to measure it.

Social Media 95

Social Media Measure Jordan Tips 95

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2011

We’ve been chatting about how to measure the impact of the crowd and she offered to write this guest post on the topic. Measuring Your Crowdsourcing Efforts by Aliza Sherman. In order to know how to measure crowdsourcing results, you first need to understand what kind of crowdsourcing you’re implementing. Measuring Work.

Measure 104

Measure Aggregator Platform Consultant 104

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

Measure 98

Measure Social Media Media Social 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2012

I Love Social Media Measurement. I tested out the five phases of falling in love with measurement. Given the topic was measurement, I couldn’t help but go a little meta and play with incorporating learning analytics into the instruction. This blog post shares some insights about those two somewhat disconnected ideas.

Social Media 96

Social Media Measure Analytics Learning 96

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 9, 2013

The book also has a social good purpose. I am donating my royalties to support the Sharing Foundation‘s college education program for young people in Cambodia.

Award 99

Award Measure Cambodia Network 99

Candid

MAY 10, 2023

Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Be sure to make your campaign’s goals specific, measurable, achievable, relevant, and time-bound ( SMART goals ). Step 5: Launch, measure, and optimize It is time to launch your communications campaign.

Communication 98

Communication Campaign Channel Measure 98

Qgiv

OCTOBER 17, 2023

AI-Generated Fraud Protection: To help protect nonprofits from fraud and help mitigate card testing, Qgiv has adopted an AI-enhanced fraud protection system that detects bots and malicious card tests. This automated security measure has resulted in a 97% drop in card testing on Qgiv forms.

Fundraising 59

Fundraising Press Test Industry 59

NTEN

OCTOBER 24, 2012

Whether the initiative is purchasing smart phones for staff or replacing your accounting system, measuring the Return on Investment (ROI) should be a key aspect of your decision. While "measuring ROI" may seem like a daunting task, it can be broken down into a few simple steps which are feasible for projects of all sizes.

ROI 75

ROI Measure Project Technology 75

Forum One

MARCH 12, 2024

Drafting and testing. Writing multiple drafts for A/B testing on social media. Drafting inbound message and comment response templates. Do you often get the same questions or comments on your posts? AI can help in quickly drafting responses. Optimizing reach. Generating variations on hashtags and keyword searches.

Social Media 80

Social Media Images Video Media 80

Media Cause

OCTOBER 25, 2023

For example, the measurement ID for GA4 will now be formatted like G-XXXXXXXXXX. All changes generally take 24 hours to go into effect entirely, and it’s important to run tests to ensure the data you want to come through is being passed. Before this change, you could select your GA4 measurement ID using your Configuration Tag.

Google 59

Google Tag Analytics Impact 59

Saleforce Nonprofit

JULY 22, 2021

Often, nonprofits react to funders’ requirements regarding what to measure, though it can be difficult to obtain funding for impact measurement. Measuring impact and managing outcomes is at the core of the work performed by nonprofits, academia, foundations, corporate social responsibility (CSR) teams, and more.

Impact 120

Impact Management Organization Evaluation 120

Tech Soup

AUGUST 13, 2010

We've talked a few times on this blog about the importance of testing how constituents respond to your website, but we've never really talked about how to run a test. If you think that testing a new web design or call to action requires an experienced web programmer, then you might be pleasantly surprised.

Test 50

Test Measure Web Newsletter 50

Connection Cafe

SEPTEMBER 5, 2013

Note: This is the second in a series of posts about usability testing your website from guest author Brandon Granger, Senior Interaction Designer for Blackbaud. In the first part of this series , we talked about why you should test your website and donation form with real supporters. Makes sense, no? Some tips for creating tasks….

Test 38

Test Design Donation Language 38

Nonprofit Tech for Good

AUGUST 6, 2023

A/B testing can help determine the most effective sending days and times for an organization’s unique supporter base. After setting your goal for dollars raised, determine what metrics you will be tracking throughout the campaign and your goals to measure against. However, this is not a universal rule.

Practice 243

Practice Fundraising Guide Channel 243

DNL OmniMedia

AUGUST 1, 2023

Artificial Intelligence There is a lot of buzz surrounding AI technologies and rightfully so, as the AI healthcare market is measured to be worth $38 billion by 2027. Access and controls monitoring: Privacy and security settings must be checked and tested often to ensure permissions are only given to authorized parties.

Trend 52

Trend Technology Analytics Integration 52

The Modern Nonprofit

DECEMBER 4, 2023

The compliance is not just a legal necessity but also a trust-building measure with their donors and supporters. From bot prevention using Google’s reCAPTCHA technology to secure credit card processing compliant with Level 1 PCI standards, Flipcause has incorporated a range of security measures to ensure optimal transaction security.

Support 103

Support Fundraising Awareness Data 103

Eric Jacobsen Blog

MARCH 12, 2024

Taking proactive measures. Growth is a learning cycle with constant loops of testing, gaining insights, implementing, sharing, and iterating for improvement. Good Survive is proactive Survive, and Steady state Survive is made up of the continual proactive measures leaders can take to ensure long-term stabilization.

Latvia 95

Latvia Companies North America San Francisco 95