Freebies are a great way to entice new customers and reward them for choosing your brand. So, without further ado, let's take a look at some of the best freebies for acquiring and rewarding new customers.
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Welcome Gift
A welcome gift is a great way for businesses to differentiate from their competition, and reward new customers for opting to use their services. For online casinos, this could be specific bonuses for their different games offerings.
For example, new customers may get free spins on sign up that can then be used to play online slot games such as Fishin' Frenzy, Eye of Horus, or King Kong Cashpots, and additional free spins with their first deposit. This allows players more opportunity to find the gameplay and thematics that best suit their style, making for an immersive and authentic casino experience.
In retail or e-commerce settings, new customers may receive tailored promotions such as free shipping on their first order, a unique discount code, or a free gift. This can contribute towards unsure customers' purchasing decisions, boosting conversion, as this can allow for real cost savings on the products or services they are looking to receive.
In addition, it immediately rewards shoppers for making a purchase, which helps to foster a sense of loyalty between the customer and the brand.
Free Trial
Free trials are most commonly used by businesses that offer software as a service (SaaS). This could be anything from music streaming services like Spotify or Apple Music to graphic design programs like Canva or Adobe.
A free trial allows potential customers to try the product for a limited time before making a financial commitment. This reduces risk, sales friction, and lead friction, as well as helping to build trust and credibility by letting the product speak for itself.
Of course, a similar logic can be applied to physical products so that users can trial the product for a couple of days before deciding if they want to purchase the full size.
For this reason, free samples of new products might be thrown in with customers' existing orders, or offered by a salesperson at a stall in-store. This technique is commonly utilized by cosmetic and hair care brands, as well as bakeries, cafes, and food stores.
BOGOF
The age old buy one get one free, or BOGOF, offer is a tried and tested marketing technique. It's exactly how it sounds – customers buy a product, and get a second at no cost. When shopping in-store, consumers most commonly are able to capitalize on the deal immediately, in that they can leave the store with two products for the price of one.
In other instances, such as pizza chains like Domino's, the second pizza is only provided at a later date, encouraging customers to make another order.
Whether the offer is instant or delayed, BOGOF helps to attract new customers, making the products more cost effective, and providing an incentive for conversion. This can also boost the instances of repeat purchases.
In addition, this also allows brands to promote similar or related products – for example, buy this one product and you get this other one for free – which plays upon the same principles as free samples.
And there you have it – just a few freebies for acquiring and rewarding new customers. All that's left to do is try it out, and see which one suits your audience the best.