Beth's Blog: How Nonprofits Can Use Social Media

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Join me at the Nonprofit Marketing Summit on March 5-7

Beth's Blog: How Nonprofits Can Use Social Media

I’m excited to speak at the Nonprofit Marketing Summit: The Unthinkable on March 5-7, hosted by Community Boost ! Join my session “ Unlocking Productivity with Generative AI Writing Tools for Nonprofit Marketers ” on March 7 at 10:30 am PT. I’ll also share some practical tips for organizational or team adoption.

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Is Influencer Marketing Part of Your Nonprofit’s Social Media Strategy in 2018?

Beth's Blog: How Nonprofits Can Use Social Media

According to Lee Odom , influencer marketing is one of those trends. Before social media, “Influencer Marketing,” was a matter of finding a celebrity who had an affinity for your organization’s brand or programs and the goal was to get them to talk about it with their audiences. What do you want to achieve with your strategy?

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Guest Post: Facebook Video Tips from Non-Profit Marketers

Beth's Blog: How Nonprofits Can Use Social Media

This article shares insights from nonprofit marketers. . Facebook Video Tips from Non-Profit Marketers – Guest Post by Rebecca Brooks, Animoto. In the wake of that proclamation, many non-profits are understandably bewildered, wondering what this will mean for their Facebook marketing strategy.

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Is Instagram Useful for Nonprofit Marketing?

Beth's Blog: How Nonprofits Can Use Social Media

From critics saying it is killing photography to hype and hoopla from marketing pundits saying it is a must-have as part of your “visual marketing tool box.” Visual marketing is becoming an important part of the online marketer’s tool box – especially because images are global, easy to digest, and distributable.

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. Identify Your Unique Value Proposition & Broadcast it to Your Audience.

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Book: Cause Marketing for Dummies

Beth's Blog: How Nonprofits Can Use Social Media

Joe Waters, who writes the Selfish Giving Blog , has published a book, Cause Marketing for Dummies and was kind enough to send me a copy. There is a whole chapter devoted to location-based Cause Marketing, featuring case studies of campaigns that used Four Square, Facebook Places, QR Codes, and SCVNGR.

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Two Free E-Books for Nonprofits on Fundraising, Marketing, and Content Strategies

Beth's Blog: How Nonprofits Can Use Social Media

E-Book #1: Fundraising and Marketing Tips for Nonprofits. 6 Specific Challenges Online Fundraisers Should Consider When Using Facebook by John Haydon, Author of Facebook Marketing for Dummies and blogger at www.johnhaydon.com. Convert Peer-to-Peer Donors into Recurring Online Donors by Jono Smith, VP of Marketing at Event360.

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