TechImpact

AUGUST 26, 2014

23% of Twitter users make less than $30,000 per year. Having a lower annual income means those Twitter users will have less disposable income. While it is still important to market directly through Twitter, it might also be a good idea to run contests, or campaigns more focused around awareness than fundraising.

Social Media 250

Social Media Stats Audience Media 250

TechImpact

JUNE 5, 2014

B2C marketers were more likely to use Facebook, YouTube, Pinterest and Instagram, while B2B marketers were more likely to use LinkedIn, Google+ and blogging. 54% of marketers said Facebook was the most important social media platform, followed by LinkedIn (17%) Twitter (12%) and then blogging (8%).

Social Media 205

Social Media Statistics Media Social 205

TechImpact

JUNE 18, 2014

Whether you’re posting your nonprofit’s content on Facebook, Twitter, Google+, LinkedIn or Instagram, each platform will require a unique posting style and voice. According to a recent Pew report the fastest growing demographic on Twitter is individuals 40-55 years of age. I should promote my nonprofit M-F only.

Social Media 177

Social Media Media Social Demographics 177

TechImpact

JUNE 10, 2014

Twitter sent 700% more visitors to Canadian donation pages on Dec. Twitter’s annual growth rose 46% while Facebook’s rose 37%. 27% of nonprofits are using LinkedIn. Responsive design doubles giving on mobile devices. Mobile donations went up 126% with a responsive web design. Facebook refers 29.4% of traffic to donation pages?on

Stats 196

Stats Social Media Mobile Tech 196

TechImpact

MAY 8, 2014

Twitter, Vine, Facebook, LinkedIn, Google+, Instagram. Use the same #hashtags on Facebook as you are on Twitter, share the same picture on Instagram that you Tweeted out earlier. What are problems your nonprofit’s run into with its social media campaigns? Let us and other readers know in the comment section below.

Social Media 153

Social Media Challenge Media Social 153

TechImpact

MARCH 10, 2014

Twitter , Facebook, Pinterest, Instagram, Google+, LinkedIn, YouTube, SlideShare and even Vine are all free social media channels that your nonprofit should look at as serious additions to your brand management arsenal.

Google 229

Google Results Yahoo Search 229

TechImpact

JUNE 11, 2014

Between your nonprofit’s website, Twitter, Facebook, LinkedIn, Youtube channel, Instagram account, and whatever else your nonprofit uses to advertise online, it can be hard to keep up. Image courtesy of Complete Payroll Solutions.

Digital 228

Digital Effective Marketing Demographics 228