From KC To DC In A Car Powered By Tweets - Forbes: Okay, so it’s not literally powered by social media. But what they’ve done to the car is added a “social fuel” program to it, where different social media interactions open enough watts for the car to use.
For example, following them on Twitter? That’s 5 watts. Like them on Facebook? That’s 1 watt. Watch their YouTube video? That’s 3 watts. Their goal is to get enough social media interactions to give them the watts they need to travel from Kansas City to Washington, D.C. in their converted car.
They want to do that simply to raise awareness for their program, MindDrive. This program is centered around 30 at
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