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479 Articles match "Information","Research"
The Latest from the Nonprofit Technology Community
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Tuesday, March 16, 2010
Do a Google search and you can find a great deal of research on virtually all aspects of interests, attitudes and aptitudes for Gen Y, Gen X, Boomers and the Matures.
What What has been missing is information that how different generations learn about, engage with and donate to charitable organizations -- until now.
Convio, Convio, SeaChange Strategies and Edge Research (the team the brought Tad Druart, Convio
Anecdotally Anecdotally and intuitively, you know that changing demographics and technology are driving a shift in your engagement with donors, volunteers,
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Tuesday, March 16, 2010
summits and informal conferences around the country initiated last year by O’Reilly (the publisher) and other partners. Right at home: we had an energized mix of public officials, government technology policy staff, nonprofit policy advocates, community activists, software developers, and academic researchers and students. Looking at the wordle (word cloud) of those introductions, you can see that data and open information drew many to the conference. (Creative “Change” may not be coming to Washington as fast as we expected a year ago. Yet at the grass roots level, in the
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Monday, March 15, 2010
Questions abound:
How do donors of different generations learn about nonprofit organizations?
What are their preferred channels for engagement?
What are the most appropriate channels for fundraising?
Who and what influences their giving decisions?
What will the on-going value of direct mail be versus online and emerging fundraising channels such as social media and mobile?
While much has been written about the differences between the generations, there has yet to be an in-depth study on the charitable giving habits, preferences and differences
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The Best from the Nonprofit Technology Community
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Wednesday, August 12, 2009
Photo by Monster Today is Information Overload Awareness Day . call attention to the problem of Information Overload, how it
impacts Take my information overload quiz . Then pick one idea to reduce information overload in your life from this list. Mapping Strategy to Metrics, Benchmarking, and ROI
The purpose is
to to
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Wednesday, May 6, 2009
On the Internet, our challenge is not simply to find information, but to sift out the truly useful and reliable information needed to complete a task or accomplish a goal. Three new specialized search tools are available (or will be soon) to help save your organization time in tracking down public records, demographic data, research and statistics....( Tags: General News Non-profit technology read more )
...Tags:
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Monday, July 13, 2009
Card sorting is a common technique used to gather input from representative audiences about how they think about your information. For example, some labeled by type of content (“Research” or “Webinars”). Next, we’ll create a revised information architecture for the NTEN website. We’re excited to be working with the Nonprofit Technology Network to re-architect their website, NTEN.org . As each stage of the project is completed, we’ll share a behind-the-scenes recap about the process.
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Tuesday, July 7, 2009
Here's an interesting tidbit published in Science Daily --researchers analyzed 91 studies that included over 8,000 people and found that most of the time we seek information that supports our viewpoints and then screen out everything else: The researchers found that people are about twice as likely to
select select information that supports their own point of view (67 percent)
as as to consider an opposing idea (33 percent).
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Monday, January 5, 2009
Do research first and implement one presence at a time with specific goals and metrics.
Understand how information overload might be effecting you and take a break to assess and rethink
Be a digital curator with your electronic information, not a packrat
Don't Flickr Photo by RedRaspu Convio invited me to share my number one New Year's resolution as part of its "Now is the Time" campaign. The goal is to encourage nonprofits to make New Year's resolutions to that help them more efficiently and effectively move people to support their organizations.
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Tuesday, December 8, 2009
Armed with this information, smart nonprofit marketers will realize that we cannot afford to be gender blind in our outreach efforts. Tags: Marketing Researc Yesterday I made the case that women, not men, have become the most vital market segment to reach, not only for consumer brands but for nonprofit organizations seeking to change the world. I
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Monday, December 22, 2008
Photo by Breakmould
Steve Rubel has a post pointing to an " Information Overload Calculator " from the research firm Basex that is estimating that information overload costs the U.S. searching for information. Rubel has been predicting and writing about the " Attention Crash ." Given the competing demands for our attention is so intense and amplified economy $900
billion billion per year in "lowered employee productivity and reduced
innovation."
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Monday, March 30, 2009
Google Reader gets a good mention in my RSS article, Using RSS Tools to Feed your Information Needs , but deserves an even deeper dive. We've established that an RSS Reader helps you manage internet information far more efficiently than a web browser can; and we've talked in the last few posts about publishing feeds to your web site. This post focuses on using tools like Google Reader to share research . This is a follow-up to that article, along with my recent posts on Integrating content with websites , and Managing Content with Pipes . Out of the box, GReader (as
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Thursday, October 15, 2009
My presentation includes some brief highlights from research done in the US and the UK around social media use by nonprofit organizations (including the Nonprofit Social Networking Survey and the eCampaigning Report ). I also use a story of a friend and colleague, Leah Williams , to help highlight the role individuals play in moving and informing the social media strategy and practice of their organizations (her story of discovering social media tools on her own and applying her knowledge and experiences to social media application for the Women’s Resource Center ).
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Thursday, July 23, 2009
quot;It's always on, always with you and provides personal access to information."
quot;By being almost always with you, anytime you had a question or concern or surprise, the device was available for capturing those concerns," said Professor Elizabeth Mynatt, director of the GVU Center of the Georgia Institute of Technology , which does technology research. The researchers found that the data gathered with mobile phones was more accurate than the data recalled during a weekly clinic Corinne Ramey, MobileActive.org
Although Although nonprofits in the United States
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