EveryAction

JUNE 21, 2023

Why LGBTQ+ advocacy is always-on from here on It’s more important than ever for LGBTQ+ organizations to effectively advocate on behalf of LGBTQ+ people. Key types of advocacy Issue awareness Before organizations can create advocates for their cause, they need to make people aware of the issues they’re trying to solve.

Advocacy 199

Advocacy Generation Strategy Awareness 199

EveryAction

AUGUST 3, 2023

from our friends at Double the Donation Major giving strategies play a major role in many nonprofit organizations’ fundraising success. And the larger your organization, the larger the gifts you can expect to receive⁠—that is, of course, when your team has a plan to cultivate and steward key donors.

Strategy 177

Strategy Giving Fundraising Gift 177

EveryAction

SEPTEMBER 14, 2022

Corporate philanthropy encompasses mutually beneficial relationships between nonprofit organizations and for-profit businesses. More and more organizations are beginning to emphasize corporate fundraising efforts in their overall nonprofit strategies. Sounds like a win-win situation, right? The Solution.

Philanthropy 130

Philanthropy Guidelines Grant Instruction 130

EveryAction

MAY 30, 2023

Virtual lobby days may be accessible to more people than in-person events; new supporters may be looking for a lower-barrier way to get involved; and virtual events can help you build the power in numbers that any organization needs for a successful advocacy effort. Mobile messaging While email is a powerful tool, it also has its limitations.

Virtual 163

Virtual Advocacy Channel Mobile 163

EveryAction

MAY 2, 2023

No matter how your nonprofit organization is making change in the world, it’s impacted by others’ decisions, whether those decisions come from local and national legislators, corporations, institutions, or others who hold power and shape the way we live our lives. If possible, include a photo of the stakeholder!

Advocacy 222

Advocacy Action Support Help 222

EveryAction

JUNE 23, 2023

Whether your organization advocates for policy change on the national, state, or local level, mobilizing your supporters to place advocacy calls to their legislators is one of the most powerful tools at your disposal—and with support from the right technology, it can also be one of the most convenient.

Advocacy 158

Advocacy Generation Support Script 158

EveryAction

JULY 3, 2023

That means now is the perfect time to take stock of where your organization stands, especially as we head into the always-busy year-end giving season. What will be the most important strategic asset for your organization at end-of-year and for years to come? Which strategies have worked well to keep donors engaged with your mission?

Virtual 190

Virtual Site Support Fundraising 190

EveryAction

JUNE 8, 2023

We asked our partners, what are some ways organizations doing advocacy can consistently engage supporters and keep them ready to take action with you, even outside of crisis moments? Tectonica is a movement-building agency that provides a broad array of digital organizing services to progressive nonprofits, candidates, and campaigns.

Advocacy 143

Advocacy Local Audience Poll 143

EveryAction

APRIL 5, 2023

from our friends at ParsonsTKO Selecting technology for a nonprofit or social good organization can take significant time and effort. While the C-level and managers will probably lead your organization’s tech selection, you can think of the board as the ultimate executive sponsor. A roadmap is a pathway to the future state!

Technology 186

Technology Change Analysis Tech 186

EveryAction

OCTOBER 6, 2022

Fundraisers at mission-driven organizations know that relying on only one avenue for funding the mission isn’t sustainable—the key to successfully raising the money your organization needs to operate programs and advance your mission is to diversify your fundraising programs.

Program 130

Program Donor Gift Fundraising 130

EveryAction

JANUARY 11, 2023

This means your organization has significant work to do to prepare for the new Congress. Many organizations delayed their policy agenda-setting until they were certain which party would be in control of each chamber of Congress. The 118th Congress has new leadership and plenty of new lawmakers. Even the incumbents are in new districts.

Advocacy 198

Advocacy Volunteer Analysis Action 198

EveryAction

JANUARY 25, 2023

That fresh-start feeling is also palpable at social good organizations. Your $10-a-month donor could be someone who is just dipping their toes into supporting your organization and who has much more to give. Another important habit you should add is making sure your supporters stay informed about where their dollars are going.

Support 220

Support Build Linkedin Newsletter 220

EveryAction

NOVEMBER 9, 2022

Many nonprofits have finalized their plans, but some are still adapting and adding tactics, like tweaking donation page settings, updating social media images, or double-checking that their organizations are in alignment with email best practices before the big day. Here’s what three of our expert partners said! Contact them here!

Gift 207

Gift Consultant Audience email 207

EveryAction

MAY 11, 2023

Instead, find the people closest to the problem you’re trying to solve and go deep in organizing among those communities. Providing advocacy trainings is a great way to equip new advocates with the information and tools they need to get involved and move the needle on your issue. Don’t spread yourself thin playing where you can’t win.

Advocacy 207

Advocacy Nonprofit Training Train 207

EveryAction

SEPTEMBER 7, 2022

Although every list and organization is different, as are the communications between them, some of your testing should include transparency about the financial commitment they’ve made to your organization, asks to increase the contribution or update the frequency of their gift, and general playful messaging (e.g.,

Communication 130

Communication Practice Program Instruction 130

EveryAction

AUGUST 25, 2022

In this 6-part blog series, we’re highlighting key digital features your organization can start implementing now to boost fundraising this fall. It’s easy to see “advocacy” and think “oh, advocacy means elections—my organization doesn’t do that.” Last week, we went over sustainer upsell lightboxes. What are digital advocacy forms?

Digital 130

Digital Advocacy Fundraising Channel 130

EveryAction

APRIL 21, 2017

Check out the event websites for information on how to donate to partner organizations and attend sister marches across the U.S. Check out the work of organizations like the First Nations Project , which supports native communities and pollinators alike in the Navajo Nation through beekeeping. Fact-check, stay informed, resist.

Action 109

Action Celebrate Conservancy National 109

EveryAction

MAY 1, 2017

The real benefit of leading your supporters through this process is that you can start a dialogue from which organizing and action can spring forth. The seemingly constant stream of difficult news and stories these days is proving to be a challenge for many organizations. She’s worked with organizations throughout the U.S.

Story 126

Story Tips Storytelling Audience 126

EveryAction

JUNE 19, 2017

Organizations need a structured and effective way of following their grants throughout the grant's lifecycle so they can easily manage this very important revenue stream and track these funds in the same place as major gifts and other sources of revenue. For more information about Grants Management, email our team here !

Grant 100

Grant Track Gift Management 100

EveryAction

SEPTEMBER 2, 2022

In this six-part blog series, we’re highlighting key digital features your organization can start implementing now to boost fundraising this fall. Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Key takeaways.

Mobile 130

Mobile Digital Fundraising Advocacy 130

EveryAction

JULY 12, 2017

Finally, here's an example of what your supporters based in Washington, DC could see if your organization was targeting the Mayor's Office and City Council: Haven't made the switch to EveryAction yet? Click here to find out why leading advocacy organizations like Greenpeace and Equality Federation have already made the switch.

Local 100

Local Advocacy Support United States 100

EveryAction

DECEMBER 19, 2016

With just a couple of weeks left, take stock of the most useful content from our blog and nonprofit content library and get a jumpstart on making 2017 the best year for your organization yet! The 2016 Fundraising Strategic Plan Guide. The State of Data in the Nonprofit Sector.

Resource 100

Resource Template Calendar Bookmarking 100

EveryAction

OCTOBER 18, 2016

While many of you have a background in politics or organizing, there’s likely some of you scratching your head and wondering just what the heck this “GOTV” business is all about. Not to worry! There are a number of GOTV strategies, but the most common generally involve calling and going door-to-door to ask registered voters to commit to vote.

Poll 100

Poll Alaska FAQ Phase 100

EveryAction

OCTOBER 31, 2016

Each year, our staff marks the occasion by dressing up as some of our favorite nonprofit organizations as a way to recognize their incredible work and the start of end-of-year fundraising push with some fun. The Humane Society of the United States is the nation’s largest and most effective animal protection and advocacy organization.

Literacy 100

Literacy United States Adopt Boston 100

EveryAction

AUGUST 1, 2016

This is a vital series for your organization and is as important as the welcome series. In the 2016 Nonprofit Email Deliverability Study , we found that spam complaints cost organizations 7.56% in fundraising revenue in 2015 alone. They’re getting information elsewhere. Why Re-Engage? Let that sink in for a moment…. Let them go.

email 100

email Spam Open Rate 100

EveryAction

JUNE 22, 2016

Do some queries and present the information. So, you add some information to your DNS settings and then things are all set. We automatically sign your emails with both SPF and DKIM, but it can help for the organization to set it up too. Here are some great, thoughtful questions that we received and Brett's email wisdom. "

email 101

email Question Spam Test 101

EveryAction

JULY 11, 2016

Attendees are sure to leave Bridge with a lot of valuable information to bring back and put into action at their organizations. Progressive organizers, activists, and nonprofiteers will come together over four days to break down the relationships between social justice, digital culture, and current political discourse.

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Conference St. Louis New York Portland 100

EveryAction

JULY 21, 2016

I find that organizations tend to rely most heavily on the same three things: Websites, Email, and Online Fundraising. The current environment makes it tempting for an organization to spread themselves really thin as they try to use every channel at their disposal. Social media, texting, apps and blogs have all been added to the mix.

Advice 100

Advice Trend Tools Online 100

EveryAction

APRIL 6, 2017

Many think that automation requires advanced technical prowess, complicated logic trees, and expensive one-off software, none of which most small- to mid-sized organizations have access to. From there, supporters can easily enter their Twitter information and send off a barrage of tweets that are sure to get attention.

Marketing 104

Marketing Question Nonprofit Social Media 104

EveryAction

AUGUST 17, 2023

Here’s how—and why—nonprofits should use this information to fuel and manage their volunteer programs. Charitable organizations frequently use this estimate to quantify the enormous value volunteers provide. Our Mobilize network has found that a volunteer is twice as likely to donate to an organization as a non-volunteer.

Volunteer 185

Volunteer District of Columbia Connecticut Massachusetts 185

EveryAction

MARCH 16, 2023

You probably have important information spread across several systems. Software integrations can sync your tools in a way that makes sense for your organization, saving you from the chaos of disjointed data and helping you make the most of all the information you’ve collected about your supporters. Peer-to-peer (P2P) tools.

Integration 184

Integration Software Search Zambia 184

EveryAction

FEBRUARY 23, 2016

Best for: from the c-suite to the intern desk, SCANPO (the South Carolina Association of Nonprofit Organizations) has created a program for its conference that has something for everyone. Note: offerings based on information available at time of posting. Check out this awesome lineup of speakers! South Carolina's Nonprofit Summit.

Conference 105

Conference South Carolina San Jose San Francisco 105

EveryAction

MAY 23, 2016

If you’re planning to interview at a nonprofit organization soon, but aren’t feeling comfortable talking about your for-profit achievements, read on for some humble tips from someone who has succeeded (and failed) at both. Why we consider making the switch.

Attitude 101

Attitude Interview Job Profit 101

EveryAction

AUGUST 11, 2016

Let’s do some math: Using the same study’s research and benchmark figures, we find that an organization with an email list of 100,000 that sends the average 2.35 That said, your email provider can give you information about your email deliverability, sender reputation, and more that isn’t always accessible from your end.

email 100

email Spam Money Fundraising 100

EveryAction

MARCH 22, 2023

Many organizations reach out to donors at year-end, but some don’t have a plan to engage and retain those supporters after the new year. Raise HECK Year-end donors want to feel appreciated, informed, and engaged with an organization beyond their gift. Conduct surveys, organize focus groups, and invite feedback.

Relationship 216

Relationship Support Charlotte Retention 216

EveryAction

MARCH 29, 2023

From our friends at Media Cause If you are an organization that does advocacy—particularly if you’re wondering how to grow your supporter base and build more people power to achieve your purpose—then this is the blog for you. Position action with your organization as something that helps them be who they want to be.

Audience 177

Audience Advocacy Channel Mind 177

EveryAction

DECEMBER 7, 2016

Your organization needs to do more than simply ask your donors for contributions. To identify high-impact prospects in your donor database, look for candidates who: Are major donors to similar organizations. Have given recurring gifts to your organization. EOY (or end-of-year) fundraising can be a critical time for nonprofits.

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Donor Data Fundraising Summary 100