NetWits

APRIL 12, 2012

This is the heart of the ever-popular “moves management” method of major gifts fundraising: “Moves”—actions, interactions—with our constituents, primarily consisting of “foreground” moves that involve representatives of our organizations meeting with our prospects to inform, engage, and inspire them so they are led to make a truly major gift.

Gift 133

Gift Online Donation Offline 133

NetWits

JUNE 23, 2011

Remember, no one is strictly using one communication tool and we as fundraisers must make a point of being wherever the donor is with the information they need. Web: An up-to-date website that provides information about your organization is vital. Increase YOUR Fundraising Results by 10%.

Campaign 253

Campaign Fundraising Maryland Channel 253

NetWits

APRIL 2, 2013

The annual report informs how organizations measure impact relative to their peers. The industry report identifies the trends (see the Blackbaud Index ) which are used to inform the health of your online program, not overall constituent engagement. To say this is a highly anticipated, monumental report would be an understatement.

Rate 139

Rate San Diego Open Benchmark 139

NetWits

APRIL 23, 2012

A parent visiting a school site may, for example, want to access information on their student’s classes, grades, and assignments while a volunteer will want to quickly access new volunteer opportunities. The information you collect here will be instrumental in the eventual wireframe and design of your site.

Websites 253

Websites Analysis Audience Design 253

NetWits

NOVEMBER 21, 2010

The majority of information was focused on organisations working for profit, but there were a lot of takeaways that are just as relevant in the Nonprofit world as well. What information is available? How can the information be captured? How can you use the information? What is the best way to segment your database?

Database 109

Database Doc Newsletter Australia 109

NetWits

JUNE 15, 2011

description : The new app allows you to scan a barcode of a product you’re interested in or search for it by keyword, and once identified, the app will show you Consumer Reports’ rating for the product, similar products from other manufacturers in the same category, and pricing information for multiple vendors. link : [link].

Mobile 207

Mobile Marketing Phone Austin 207

NetWits

APRIL 4, 2012

Fortunately, research is weighing in with some great information that gives us insight into our social donors and potentials. They generate posts, share information, virally spread messages, and collaborate with others. They enjoy keeping up with social media content and occasionally participate by sharing information.

Social Media 180

Social Media Influence Goal Media 180

NetWits

JULY 6, 2011

So make sure to take advantage of all the profile space you have by adding a picture, putting up information about your organization, providing links back to your website and so on. Pump out useful information and content. Would people come back if you failed to update your website with useful information on a regular basis?

Social Media 273

Social Media Site Social Media 273

NetWits

APRIL 25, 2012

Effective nonprofit websites don’t exist as boutiques to show off information. Provide choices – not everyone accesses your site in the same way; make sure you provide different ways to access information to accommodate. But you already know that. You know that your nonprofits website is a tool that should be used.

Websites 180

Websites Effective Create Nonprofit 180

NetWits

AUGUST 21, 2012

If a person from each department of your organization stood in front of you and shouted information, chances are you wouldn’t decipher anything through the noise. Wireframes take the subjectivity out of the design by focusing on the positioning and size of the elements and how information is presented to the user.

Action 205

Action Websites Design Voice 205

NetWits

JANUARY 31, 2011

Capturing this type of feedback allows you to learn from your supporters and use the information to better serve them. Tell them why they should follow you, and highlight the valuable information they will receive if they do. Don’t just say “Like us!” but tell them what you’ll provide that is worth paying attention to.

email 220

email Template Poll Social Media 220

NetWits

MAY 17, 2012

Make it your goal to put the needs of potential donors’ first, and discuss with colleagues what to change so that the most pertinent information is easily accessible. For more information, download Blackbaud’s free 2011 Online Giving Report. Remember, audience anaylsis should be a key part of your online strategy. .

Results 230

Results Online Donor Fundraising 230

NetWits

MARCH 9, 2011

4) Privacy information. Reinforce important information in your subscription confirmation email, offline communications and actual emails. As a bonus, it adds new, search engine-friendly content to your website on a regular basis. Creating web-based versions of your emails doesn’t have to be complicated. 5) An incentive.

email 160

email Sample Offline Registration 160

NetWits

MAY 17, 2011

Looking for more information on the above data? You’ll learn a bit about the industry’s growth, what drives the fundraising success and the power of Friends Asking Friends. Big shout out to Shane Snow for his work on this! Understanding the Value of Team Captains.

Fundraising 279

Fundraising Social Social Media Newsletter 279

NetWits

APRIL 12, 2013

The reports alone does not tell us if a program is successful, but identify the trends which are used to inform the health of our online program relative to peers and ensure our approach is on the path toward success. Using data to inform strategy. A benchmark study is a tool, and like any tool, it depends on how it’s used.

Benchmark 116

Benchmark Report Online NTC 116

NetWits

FEBRUARY 1, 2011

Generally speaking, email is an informal communications tool. Ensure that all of the critical information that you wish to convey sits above this, so that your supporters can get your message as soon as they open your message without having to scroll. Consider your tone. Watch the page fold. Use multiple calls to action.

email 177

email Effective Images Attention 177

NetWits

MARCH 3, 2011

Clearly they put a focus on the text message, but the QR code was nicely displayed as well: I like how they also included some learning information, which helps those new to QR codes find a reader on their mobile device. The QR code did not require any information – you went straight to the website. So What Now?

Awareness 242

Awareness Cancer Raise Mobile 242

NetWits

FEBRUARY 7, 2012

NTEN’s messages on an iPhone pretty much required zooming in: To make it easier to read, we applied some style information, as suggested by Cameron LeFevre of M+R Strategic Services. Essentially, we just hid the (non-critical) information in the righthand sidebar: Ah, that’s better: no distractions. (As

Template 167

Template Mobile email San Francisco 167

NetWits

JANUARY 15, 2010

To look professional, disseminate information, grow your brand, but most importantly to engage with your constituents. At the heart of nearly any online constituent engagement is a web form that you are asking a constituent to submit (and hopefully enter their credit card information). And for what?!

Online 100

Online Web Professional Design 100

NetWits

JANUARY 14, 2011

I suspect you’ll find the information very interesting. It came out last November, but both Mashable and eMarketer published articles talking about different pieces of the report today so I thought I’d call your attention to what’s being discussed. Interesting, but not unexpected.

Social Media 230

Social Media Profit Difference Media 230

NetWits

JULY 12, 2012

The information that comes from these questions is not only interesting, it’s useful – it encourages sharing, gives you valuable insight into your strengths AND lets your constituents know you care what they have to say, which we know you do. Allow users to consume information in multiple ways – video, imagery, text, interactivity and audio.

Websites 143

Websites Audio Interaction Web 143

NetWits

APRIL 26, 2012

The 2011 Money for Good study found that donors are looking for information on how donations will be used. Does your confirmation page and email just regurgitate payment information? Let monthly donors know they’re part of a team really making a difference. 3) Creatively convey how donations are used. Is it a lukewarm “thank you?”.

Websites 207

Websites Online Donor Cancer 207

NetWits

MARCH 26, 2013

Perhaps other organizations’ homebases, embassies, and outposts are informing your supporters’ perceptions of your cause, instead of you. To disrupt mis-information. Once you’ve mapped your organization’s presence in the multi-channel ecosystem, you can begin to see the potential. To curate public spaces. To promote traffic flow.

Map 146

Map Marketing Online Strategy 146

NetWits

OCTOBER 25, 2010

After our panel I got a few minutes to talk to Claire about her work at Twitter and how non-profits can use the information network for good. This year she joined a few of us for the Ignite Panel at Blackbaud’s conference where we talked about how social media is helping non-profits change the world. Check out the video.

Change 127

Change Philanthropy Profit Social Media 127

NetWits

JANUARY 18, 2011

You need to convey relevant and useful information to your audience, but you don’t need to replicate every other website out there. Your website’s information architecture. Information such as this plus much more can be found by using a free Google Analytics account. Consider doing things differently.

Websites 150

Websites Audience Sound Reflection 150

NetWits

SEPTEMBER 6, 2011

What we know as the internet today is actually the by-product of a few visionary people who saw great potential in allowing computers to share information for research and development in scientific and military fields. Back in the early 1960s is when things really started to take shape. “Hypertext&# came about in 1989.

Internet 198

Internet Survey Nonprofit YouTube 198

NetWits

SEPTEMBER 27, 2009

Millions of people use the tool to stay connected with family and friends – sharing photos, videos, links, resources and personal day to day information. It doesn’t seem to be going away any time soon either. Some nonprofits are even figuring out how to connect with their supporters, donors, volunteers and advocates in new and unique ways.

Facebook 169

Facebook Tips Photo Platform 169

NetWits

JANUARY 9, 2011

Optimise your text with bullet points, headings and sub-headings to help them find the information relevant to them. This will ensure that you are always focusing on relevant information and concentrating on your readers. Your readers never read all that you have written on your website. They skim it. Keep it short.

Websites 157

Websites Benefit Analysis Technique 157

NetWits

NOVEMBER 5, 2010

After our panel I got a few minutes to talk to Claire about her work at Twitter and how non-profits can use the information network for good. If you’re thinking about using Twitter or trying to figure out how to use the information network in a meaningful way then Claire has a simple strategy for you — T.W.E.E.T.

Change 103

Change Literacy Social Media Case Study 103

NetWits

JUNE 10, 2010

informed and engaged can be challenging, with potentially devastating consequences if unsuccessful. For any nonprofit, trying to keep constituents (members, donors, attendees, etc.) The use of a database or CRM ( Constituent Relationship Management ) software is an essential tool for helping manage this challenge, but is that all you need?

Database 104

Database Challenge Relationship Software 104

NetWits

DECEMBER 2, 2010

That information will be utilized to determine how you will communicate or speak to that group moving forward and should provide a common-thread for future communications. Preference and Opinion – this is something that you can survey or poll your donors on, and collecting this information via an online portal is a great idea.

email 149

email Marketing Mail Metrics 149

NetWits

JUNE 6, 2011

By logging on to a website we are allowing that site to track every page we visit and keep that information associated with our account. Support – Next time that board member calls, saying they are unable to find a specific information on your website, you can review their viewing history to determine what pages they were looking at.

Websites 165

Websites Offline Doc Newsletter 165

NetWits

NOVEMBER 29, 2011

So, utilize all that great information in your database to deliver the right email message to the right audience. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals.

email 230

email Raise Cancer Info 230

NetWits

JANUARY 7, 2010

Let's continue our case study with a look into our Information Architecture sessions. In my previous post , I talked about the goals for Broadway Cares’ new web presence and a brief introduction on our strategic approach.

Case Study 100

Case Study Arts Studies Web 100

NetWits

JUNE 29, 2010

When I got a new Blackberry a year or so ago, I was excited to see an application on it called Password Keeper, which allowed me to keep all of my website registration information in one convenient place – protected by a password, natch.

Registration 101

Registration License Blackberry Social Network 101

NetWits

MARCH 21, 2012

The results will support NGOs in making informed IT decisions. In late spring, TechSoup Global, along with our partner network, will publish a white paper with the survey results detailing the responses of nonprofits based in the United States and in 37 countries around the world.

Technology 120

Technology United States NGO Library 120

NetWits

MAY 19, 2011

Provide peer-to-peer fundraisers with easy access to information and resources they can use to fundraiser for your event. Looking for information on increasing event fundraising revenue? This type of data will allow you to determine further or future prioritization and/or resources. 2) Educate.

Relationship 208

Relationship Raise Tips Fundraising 208