article thumbnail

To Get Close to Members, Follow MarTech Trends

.orgSource

Be an open-minded reader. Exert Influence Influencers aren’t just for Instagram anymore. Most associations already have a well-defined tribe filled with potential influencers. Add video plus influencers, and what do you get? Break out of the association bubble. Study across industries. Forbes, CMO Network, Inc.,

Trend 221
article thumbnail

How Nonprofits Can Use Instagram for Fundraising

Nonprofit Tech for Good

Here are four strategies your nonprofit should keep in mind when using Instagram for fundraising: 1. Work With Influencers. Influencers are prominent online figures with sizable, dedicated followings. Influencers can lend some legitimacy to your nonprofit or help you connect with a community you haven’t been able to reach.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Coach Your Employees To Increase Their Influence And Impact

Eric Jacobsen Blog

Bill Berman and George Bradt , authors of the book, Influence and Impact , explain the importance of helping your employees to understand what their jobs entails, and what the culture expects, so they can do the work you need from them the most. Ensure they are confident they can speak up and will not be humiliated, ignored, or blamed.

article thumbnail

Book Review: Mindful Social Marketing by @jfouts

Beth's Blog: How Nonprofits Can Use Social Media

The holiday break is a great time to read books, both for work and just plan fun. Earlier this week, I read the recently published “ Mindful Social Marketing ” by colleague Janet Fouts. If you are doing social media for a nonprofit, this book is a must read. It is filled with great wisdom.

Mind 50
article thumbnail

5 Bright Spots in Ad Creative

M+R

Tap into influencers Take a page out of the NFL’s book—influencers offer nonprofits a unique opportunity to expand reach, build credibility, create impactful content, and drive engagement for their football games causes. Watch the full IRC ad here In 2023, we saw influencer marketing take center stage in our fundraising campaigns.

Audio 85
article thumbnail

Beyond Bronze, Silver, and Gold—Grow Success With Purpose

.orgSource

Sharon offered an idea that has been on my mind for some time. Organizations are taking their messaging directly to the people they want to influence. Organizations are taking their messages directly to the people they want to influence. Trust has declined in every sector. “I

article thumbnail

The sgENGAGE Podcast Episode 157: Digging into the Corporate Social Mind

Connection Cafe

Today’s episode features Derrick Feldmann, a speaker, researcher, and author of a new book, The Corporate Social Mind , which introduces a new cultural and strategic approach to social issue engagement by companies. Topics Discussed in This Episode: Derrick’s background with the Ad Council and Influence SG. The Corporate Social Mind.

Mind 33