Beth's Blog: How Nonprofits Can Use Social Media

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Is Influencer Marketing Part of Your Nonprofit’s Social Media Strategy in 2018?

Beth's Blog: How Nonprofits Can Use Social Media

According to Lee Odom , influencer marketing is one of those trends. Before social media, “Influencer Marketing,” was a matter of finding a celebrity who had an affinity for your organization’s brand or programs and the goal was to get them to talk about it with their audiences. Not all influencers are the same.

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Pulitzer and the Pedestal – Or Why Crowdfunding Needs Influencer Marketing

Beth's Blog: How Nonprofits Can Use Social Media

The publisher of the New York newspaper the World , Pulitzer used all his influence to launch an aggressive fundraising campaign that bypassed the rich and instead solicited donations from average residents. Pairing Fundraising with Influencers. Influencer marketing might be a new term for many nonprofits, but the concept isn’t.

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Measure the Impact, Not the Influence

Beth's Blog: How Nonprofits Can Use Social Media

Someone asked Tara a question about measuring Whuffie or influence. If we concentrate on our influence, we forget the end goal. All too many times, people stop at the influence part: how popular is that person? A lot of followers doesn't equal influence. The most interesting part of Webinars is the q/a.

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Social Influence Marketing

Beth's Blog: How Nonprofits Can Use Social Media

You more about his thoughts on social influence marketing. This is from a session at SXSW, a presentation by Shiv Singh from Avenue A | Razorfish, one of the largest interactive marketing and technology consulting firms. Somehow related to David Glazer's fortune cookie analogy from Graphing Social patterns?

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Cultural Influences and Giving from Dr. Mani: 24 Hours Left

Beth's Blog: How Nonprofits Can Use Social Media

I hope you will too) Dr. Mani has a new post called " Influence of Culture on Giving " riffing on an earlier post where I mused out loud about what influence culture has on giving. The experience has shown me there are many different things that influence ???giving??? Religious beliefs. Personal philosophy.

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What's Your Twitter Influence? Social Network Analysis of Your Twitter Network

Beth's Blog: How Nonprofits Can Use Social Media

Twitterer has accumulated their influence. Centralization: This is a measure of how much a Twitterer's influence. Velocity: Velocity merely averages the number of first- and. second-order followers attracted per day since the Twitterer first. established their account. The larger the number is, the faster that. followers.

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RIP John Haydon

Beth's Blog: How Nonprofits Can Use Social Media

If you do any work on digital strategy for nonprofits, you most likely knew John’s work and influenced by it. The nonprofit tech & marketing world has lost one of its legends, John Haydon, from cancer. He was loved by so many of us in the field.

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